At Laminex, we're passionate about creating products and experiences that help Australians build, renovate and design better spaces. Backed by more than 90 years of industry leadership, we're a business that values innovation, collaboration and continuous improvement. Whether you're working with customers, supporting our operations, driving commercial outcomes or leading strategic initiatives, you'll be part of a team that's shaping the future of one of Australia's most iconic building products brands.

We’re looking for a commercially minded Trade Activation Manager to connect Sales, Product and Marketing, translating strategy into impactful customer programs that drive growth, strengthen relationships and make it easier to do business with us.

Reporting to the Head of Sales and based in our Tullamarine office, you'll lead the development and execution of national trade activation initiatives, product launches, campaigns and customer programs that strengthen customer engagement, grow market share and improve commercial performance. You'll also lead our Sales Operations and Salesforce teams, ensuring our sales teams have the tools, insights and processes they need to succeed.

What You'll Do

Develop and deliver national trade activation programs, campaigns and product launches.
Align Sales, Product and Marketing priorities into a clear commercial execution plan.
Develop initiatives that support customer acquisition and retention, increase share of wallet and drive product specification.
Drive sales excellence through tools, playbooks, onboarding and capability initiatives.
Lead Sales Operations and Salesforce, ensuring our teams have the tools, processes, data and insights to execute effectively
Use customer and commercial data and insights to measure success and optimise future activity.

About You

You'll be a commercially savvy marketer or activation leader who enjoys turning strategy into action.

We're looking for someone who brings:

Experience in trade marketing, activation, channel marketing, commercial excellence or similar role.
A track record delivering successful campaigns, launches and customer programs.
Strong stakeholder management and project leadership capability.
Experience with Salesforce or a similar CRM platform.
A data-driven mindset with the ability to translate insights into action.
Leadership experience and a passion for continuous improvement.

Why Laminex?

At Laminex, you'll join a business with a proud Australian heritage, strong brands and a genuine focus on helping our people grow and succeed. This is a highly visible national role where you'll have the opportunity to influence commercial strategy, lead meaningful change and work alongside experienced leaders across Sales, Product and Marketing.

In return, we offer a competitive salary and incentive package, flexible hybrid working, Fletcher Building employee benefits, career development opportunities and a supportive culture that values innovation and fresh thinking.

Apply Now!

About the company

Fletcher Building makes and distributes building products in Australia, New Zealand, and the South Pacific, and also develops housing and delivers infrastructure projects in New Zealand. It operates six divisions—Building Products, Distribution, Concrete, Residential and Development, Construction, and Australia—spanning manufacturing, distribution, and construction. Its products include insulation and cement, and it runs retail channels that supply tradespeople. Its goal is to support communities by providing reliable building materials, delivering housing and major projects, and maintaining efficiency, safety, and environmental performance.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Auckland, New Zealand

Founded

1909

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Simplify's Take

What believers are saying

FY26 net earnings reached $228 million, reversing FY25's $419 million loss.
Operating cash flow hit $715 million, funding deleveraging and portfolio simplification.
Allan Gray lifted its stake near 20%, showing institutional conviction after the turnaround.

What critics are saying

SkyCity's June 2025 NZICC lawsuit still hangs over Fletcher's legacy liabilities and insurance recoveries.
Fletcher still expects $55 million-$65 million of construction-related provisions, excluding NZICC exposure.
New Zealand and Australia construction demand remains weak, delaying any broad volume recovery until 2027.

What makes Fletcher Building unique

Fletcher Building now focuses on manufacturing and distribution after selling Construction to VINCI in May 2026.
Its FY26 balance sheet improved, with net debt falling to $637 million from $999 million.
Scale across New Zealand building products gives it entrenched customer reach and procurement leverage.

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Benefits

Parental Leave
Flexible Work Hours
Gym Membership
Employee Discounts
Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-2%

2 year growth

Bitget

Apr 6th, 2026

Allan Gray boosts Fletcher Building stake to 20% amid industry downturn and $129M annual loss

Allan Gray has increased its stake in Fletcher Building to nearly 20%, signalling confidence despite significant industry challenges. The investment firm, known for its long-term approach, accumulated shares whilst the stock dropped over 20% from $2.96 to $2.36 between early March and April. Fletcher Building reported a $129 million annual loss whilst maintaining a 5.1% EBIT margin. Management cancelled the interim dividend to prioritise balance sheet strength and sold its Construction division as part of a portfolio simplification strategy. New Zealand and Australia's construction sector faces sustained weak demand, with meaningful recovery not expected until 2027. Fletcher CEO Andrew Reding has emphasised cost control and disciplined capital allocation. Notably, company executives have not purchased shares themselves, contrasting with Allan Gray's aggressive accumulation during the sector downturn.

NZ Herald

Jan 19th, 2026

Fletcher Building sells construction arm to Vinci for $315M

Fletcher Building has agreed to sell its construction division to French infrastructure group Vinci Construction for $315.6 million, with the final price potentially reaching $334.1 million depending on contract outcomes. The sale includes Higgins, Brian Perry Civil and Major Projects units. An additional $18.5 million in payments could be made based on several key contracts currently under negotiation. Fletcher Building expects to take provisions of $55 million to $65 million for legacy construction claims that remain with the group, excluding potential NZICC litigation. Chief executive Andrew Reding said the sale reflects the company's strategy to refocus on core manufacturing and distribution operations. The deal is subject to various conditions and adjustments.

The Motley Fool Australia

Dec 4th, 2025

Fletcher Building repays US debt, extends facilities to FY28 amid $7.2M restructuring cost

Fletcher Building has prepaid all outstanding US Private Placement notes and secured new debt facilities to simplify its funding structure. The company terminated associated cross-currency swaps on 10 November, incurring $7.2 million in cash costs. The New Zealand-based building materials company established a new two-year $200 million club facility in September and extended its $325 million Syndicated Facility Agreement Tranche C by four years. The moves defer major debt maturity until FY28. Dividend restrictions remain in place until the company meets standard covenant requirements. CEO Andrew Reding said the changes provide greater flexibility and lower ongoing capital costs whilst supporting the company's strategic reset. Fletcher Building shares have risen 18% over the past 12 months, outperforming the S&P/ASX 200 Index's 2% gain.

Fletcher Building

National Trade Activation Manager

About the job