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Red Bull

Manufactures and markets energy drinks

Key Account Specialist

Account ManagementConfirmed live in the last 24 hours
Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

  • A university degree is required; Economics or Business Administration is preferred.
  • Five years of professional experience in key account execution and negotiation and/or field force management is required, ideally in FMCG or beverages.
  • Experience supporting category management is preferred.
  • Cross-functional experience in trade marketing or consumer marketing is a plus, but not mandatory.
  • An established network of contacts and trade relationships is required.
  • Ability to develop valuable, innovative, commercially focused strategies and understand the broader business context.
  • Understanding of sales processes and financial systems; familiarity with SAP or business intelligence tools to plan and track sales results is preferred.
  • Ability to plan and negotiate, understand the financial implications of sales and marketing decisions, analyze sales and customer data, draw conclusions, and develop high-value initiatives for shoppers, customers, and the company.
  • Successful front-line retail negotiation experience and problem-solving skills are required.
  • Presentation skills to communicate relevant, commercially viable strategies or processes clearly and effectively are required.
  • Strong command of English is required; other languages are useful.

Responsibilities

  • Support the Key Account Manager in implementing the commercial strategy across key customers.
  • Execute short- and mid-term customer strategies in line with national sales policy, focusing on high-potential mid-size accounts and the impulse channel.
  • Implement national pricing strategies for high-potential mid-size accounts and the impulse channel.
  • Analyze available data sources, including Nielsen and customer data, and identify customer growth opportunities.
  • Continuously plan sales forecasts and prepare trade-spend budgets to achieve profitability targets.
  • Develop annual business and promotion plans with mid-size accounts that have high-volume potential and with impulse-channel accounts.
  • Prepare annual negotiations, including different scenarios, focusing on sales drivers and customer-spend strategy.
  • Create sales presentations and establish the brand as a category leader.
  • Conduct and lead annual negotiations with key mid-size customers, primarily in modern trade and impulse channels.
  • Agree on the Perfect Store concept with customers.
  • Track and adjust volume and profitability targets using existing sales reports.
  • Prepare and discuss the success of executed plans, such as promotions, with customers, and demonstrate the company's contribution to their business.
  • Use the Perfect Store Audit to manage in-store execution.
  • Identify customer needs and respond with mutually beneficial programs aligned with brand equity.
  • Develop partnerships to position the company as a key supplier and driver of profitable growth.
  • Pursue category captaincy with key strategic retailers in the energy category.
  • Build cross-functional relationships with Trade Marketing and jointly develop customer category strategies and sales presentations.

Desired Qualifications

  • Experience in FMCG or beverages.
  • Experience supporting category management.
  • Cross-functional experience in trade marketing or consumer marketing.
  • Familiarity with SAP or business intelligence tools for planning and tracking sales results.
  • Other languages.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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