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Sinclair

Telecommunications broadcaster operating TV stations.

Vice President General Manager

Business & StrategyConfirmed live in the last 24 hours
Full-timeReno, NV, USA

About the Job

Requirements

  • Experience in senior management-level roles, ideally in media, digital, or broadcasting, with a record of leading diverse teams and achieving measurable success.
  • Ability to own profit and loss, conduct financial planning, and drive operational excellence.
  • Knowledge of broadcasting regulations, content guidelines, and compliance standards.
  • Skill in budgeting, forecasting, and financial analysis, including managing expenses and driving profitability.
  • Ability to build trusted client relationships, foster loyalty, and motivate teams.
  • Strong digital acumen and understanding of how to leverage emerging technologies, including artificial intelligence, to drive innovation and revenue growth.
  • Valid driver's license, up-to-date insurance, and reliable transportation.
  • Willingness and ability to travel when necessary.

Responsibilities

  • Lead one or more local content centers and monetization and marketing teams.
  • Align content creation, sales, and other teams with strategic goals and ensure they deliver results.
  • Maximize share of wallet across media platforms in the marketplace.
  • Guide sales and marketing teams to achieve revenue targets, grow audience engagement, and build lasting client relationships.
  • Develop and implement business plans across departments, identify growth opportunities, analyze market trends, and equip teams for success.
  • Mentor and inspire cross-functional teams, shape an inclusive and high-performance culture, reinforce accountability, and develop future leaders.
  • Analyze competitive landscapes and audience data to inform expansion strategies.
  • Build relationships with clients, advertisers, community leaders, and industry partners, and represent AMP in the market.

Desired Qualifications

  • Experience in media, digital, or broadcasting is ideally suited to the role.

About the Company

Sinclair

Telecommunications broadcaster operating TV stations.

Sinclair Broadcast Group operates television stations across the United States with major network affiliations, regional sports networks, and digital platforms. It monetizes through advertising, retransmission consent fees, and other broadcast services, supported by traditional signals and online content. The company uses NextGen Broadcast (ATSC 3.0) to deliver higher-quality video and interactive datacasting, opening new data-driven revenue opportunities. By combining local stations, sports networks, and digital media, Sinclair aims to grow audience engagement and expand monetization across its multi-channel ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cockeysville, MD
Founded
1986

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