A

Activate Interactive Pte

Technology consultancy delivering end-to-end digital solutions

Marketing and Communications Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
  • Six to eight years of marketing experience, including at least two years in a leadership role.
  • A strong track record in B2C, direct-to-consumer, consumer technology, e-commerce, lifestyle, wellness, fitness, healthcare, or consumer products industries.
  • Demonstrated success driving customer acquisition, revenue growth, and brand development.
  • Experience managing performance marketing budgets and delivering measurable return on investment.
  • Experience leading integrated marketing campaigns across paid, owned, earned, and social channels.
  • Strong understanding of performance marketing, customer acquisition, marketing analytics, conversion optimization, customer relationship management and lifecycle marketing, and marketing automation.
  • Strong storytelling and communication skills.
  • Strong copywriting and content development capabilities.
  • Ability to translate complex health and technology concepts into compelling consumer messaging.
  • Strong analytical mindset and experience using data to drive decision-making.
  • Experience with Google Analytics, Meta Ads Manager, customer relationship management platforms, marketing automation tools, and reporting dashboards.
  • Ability to measure and optimize marketing effectiveness across the funnel.
  • Experience in team management and coaching.
  • Experience in stakeholder management and cross-functional collaboration.
  • Ability to balance strategic thinking with hands-on execution.
  • Demonstrated experience leveraging artificial intelligence tools to improve marketing productivity, creativity, customer engagement, and campaign performance.
  • Proficiency with artificial intelligence-powered content creation, copywriting, design, video generation, and marketing automation platforms.

Responsibilities

  • Develop and execute Actxa’s consumer marketing strategy to drive brand growth, customer acquisition, engagement, retention, and advocacy.
  • Establish growth targets and marketing key performance indicators aligned with company objectives.
  • Identify opportunities to expand Actxa’s consumer market share and customer base.
  • Build scalable growth frameworks that support long-term business growth.
  • Own and evolve Actxa’s consumer brand strategy.
  • Strengthen Actxa’s position as a trusted health, wellness, and preventive healthcare brand.
  • Develop brand narratives that resonate with consumers across demographics and life stages.
  • Ensure consistent brand identity, messaging, and customer experience across channels.
  • Lead customer acquisition across digital channels, including Meta, Google, TikTok, YouTube, marketplaces, affiliates, influencers, and emerging platforms.
  • Optimize marketing funnels and customer journeys to maximize conversion and return on investment.
  • Manage campaign planning, budgeting, attribution, testing, and performance analysis.
  • Run continuous experiments to improve customer acquisition efficiency and growth.
  • Develop Actxa’s content strategy across social media, website, email, video, and other consumer touchpoints.
  • Create content that educates, inspires, and converts consumers.
  • Grow and manage Actxa’s online communities and social media presence.
  • Create campaigns that drive organic engagement, customer advocacy, and user-generated content.
  • Develop health and wellness storytelling initiatives that strengthen brand affinity.
  • Own customer engagement and retention strategies.
  • Develop lifecycle marketing programs, including onboarding, activation, re-engagement, loyalty, and referral campaigns.
  • Improve customer lifetime value through personalized marketing initiatives.
  • Use customer data and behavioral insights to drive retention and repeat purchases.
  • Partner with Product and Commercial teams on product positioning, messaging, launch strategies, and go-to-market plans.
  • Lead consumer-facing product launches and feature announcements.
  • Develop sales and marketing collateral.
  • Translate technical product capabilities into clear consumer benefits.
  • Lead consumer-facing communications and brand reputation initiatives.
  • Manage media engagement, influencer partnerships, key opinion leader relationships, and thought leadership opportunities.
  • Support executive communications and corporate announcements as needed.
  • Develop communication plans for major product launches and campaigns.
  • Develop strategic partnerships with health professionals, fitness communities, wellness organizations, creators, and influencers.
  • Build ambassador and advocacy programs to increase brand awareness and credibility.
  • Identify opportunities for co-marketing and community engagement initiatives.
  • Lead, mentor, and develop the marketing team.
  • Manage external agencies, media partners, influencers, freelancers, and vendors.
  • Establish marketing processes, planning rhythms, and performance management frameworks.
  • Build a high-performing and data-driven marketing culture.

Desired Qualifications

  • Experience in health technology, digital health, wellness, fitness, wearables, or healthcare-related industries.
  • Experience scaling a consumer brand regionally.
  • Experience working in a high-growth startup, small or medium-sized enterprise, or scale-up environment.
  • Familiarity with subscription businesses, mobile apps, loyalty programs, or community-led growth models.

About the Company

Activate Interactive Pte

Technology consultancy delivering end-to-end digital solutions

Activate Interactive Pte is a technology consultancy in Singapore that blends strategy, creativity, and engineering to help organizations adopt digital solutions. It delivers end-to-end development for mobile and web apps, cloud technology, and UI/UX design, and it integrates digital tools into all areas of a business to remove tech roadblocks and boost efficiency for clients of all sizes. Its approach combines consulting insight with hands-on engineering to turn ideas into practical applications that people can use. The company differentiates itself by offering a single, integrated team that covers strategy, design, and development, aiming for cost-effective, holistic solutions rather than siloed services. Its goal is to help people live better and healthier through technology by creating solutions that improve population health and overall quality of life while developing its employees and supporting communities.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Singapore, Singapore
Founded
1997

Recently Posted Jobs

Explore more opportunities at Activate Interactive Pte

See more jobs