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Full-Time

Marketing Operations Manager

Confirmed live in the last 24 hours

Pacvue

Pacvue

51-200 employees

eCommerce advertising and sales optimization platform

Data & Analytics
Enterprise Software
AI & Machine Learning

Mid, Senior

Remote in USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Management
Wordpress
Hubspot
SEO
Salesforce
Marketing
Google Analytics
Requirements
  • 4+ years of proven experience in a marketing operations role in a B2B SaaS organization, eCommerce industry experience is a plus.
  • Demonstrable experience in SEO, including SEO principles, techniques, and best practices
  • Strong expertise in Hubspot, Wordpress, Google Analytics, Google Search Console, and Salesforce is required. 6sense, Hotjar, SEMrush & Chilipiper is a plus.
  • Experience in managing a website, optimizing landing pages, and conducting A/B and multivariate tests.
  • Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones.
  • Solid project management abilities, with a track record of successfully managing multiple projects simultaneously.
Responsibilities
  • Partner with our marketing leadership team to plan and execute digital marketing campaigns, with primary responsibilities including digital asset management, SEO strategy & execution, web management & optimization, and database management.
  • Management of our WordPress website, including updating and creating new pages, testing and optimizing landing pages, and general maintenance to ensure a seamless user experience.
  • Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings, continuously surfacing content opportunities as well as opportunities for technical improvement.
  • Ensure existing and new pages are optimized with SEO friendly title tags, meta descriptions, header tags, internal linking, and content optimization.
  • Manage our marketing tech stack and ensure Hubspot, Salesforce and other technologies (such as Chili Piper and 6sense) are properly integrated and optimized for maximum impact, partnering closely with the Operations, Revenue Operations, and Business Systems teams.
  • Identify operational and data gaps, gather needs and work to create short term and long term solutions with relevant stakeholders in marketing and revenue operations.
  • Ensure compliance with data privacy regulations (e.g., GDPR) and company policies across all marketing operations activities and technology.
  • Collect, analyze & report on campaign results and website traffic, identifying critical conversion and drop-off points, key SEO metrics, keyword rankings, recommending opportunities to optimize our lead funnel.
  • Be the go-to person for operational and data needs of the marketing team.

Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and enhance their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.

Company Stage

N/A

Total Funding

$1.1M

Headquarters

Seattle, Washington

Founded

2018

Growth & Insights
Headcount

6 month growth

3%

1 year growth

11%

2 year growth

28%
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Simplify's Take

What believers are saying

  • Pacvue's continuous innovation, such as the AI-powered Pacvue XL Copilot, positions it as a leader in the eCommerce technology space.
  • The company's strong emphasis on client education and support through resources like Pacvue University can lead to higher client satisfaction and retention.
  • Strategic partnerships and new capabilities, like Chewy Sponsored Ads, open up new market opportunities and revenue streams for Pacvue.

What critics are saying

  • The highly competitive eCommerce solutions market requires Pacvue to continuously innovate to maintain its edge.
  • Integration of advanced AI technologies may face adoption challenges, potentially slowing down client onboarding and satisfaction.

What makes Pacvue unique

  • Pacvue's focus on advanced AI integrations and automation sets it apart in the eCommerce solutions market, providing clients with cutting-edge tools for advertising and sales optimization.
  • The company's commitment to education through Pacvue University and specialized services like Revenue Recovery enhances its value proposition beyond standard eCommerce platforms.
  • Pacvue's strategic hires from tech giants like Microsoft bring unparalleled expertise in AI and product development, further distinguishing it from competitors.