Full-Time

Marketing Operations Manager

Posted on 8/19/2024

Pacvue

Pacvue

201-500 employees

eCommerce advertising and sales optimization platform

Data & Analytics
Consumer Software

Mid, Senior

Remote in USA + 1 more

More locations: Remote in Canada

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Management
Wordpress
Hubspot
SEO
Salesforce
Marketing
Google Analytics
Requirements
  • 4+ years of proven experience in a marketing operations role in a B2B SaaS organization, eCommerce industry experience is a plus.
  • Demonstrable experience in SEO, including SEO principles, techniques, and best practices
  • Strong expertise in Hubspot, Wordpress, Google Analytics, Google Search Console, and Salesforce is required. 6sense, Hotjar, SEMrush & Chilipiper is a plus.
  • Experience in managing a website, optimizing landing pages, and conducting A/B and multivariate tests.
  • Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones.
  • Solid project management abilities, with a track record of successfully managing multiple projects simultaneously.
Responsibilities
  • Partner with our marketing leadership team to plan and execute digital marketing campaigns, with primary responsibilities including digital asset management, SEO strategy & execution, web management & optimization, and database management.
  • Management of our WordPress website, including updating and creating new pages, testing and optimizing landing pages, and general maintenance to ensure a seamless user experience.
  • Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings, continuously surfacing content opportunities as well as opportunities for technical improvement.
  • Ensure existing and new pages are optimized with SEO friendly title tags, meta descriptions, header tags, internal linking, and content optimization.
  • Manage our marketing tech stack and ensure Hubspot, Salesforce and other technologies (such as Chili Piper and 6sense) are properly integrated and optimized for maximum impact, partnering closely with the Operations, Revenue Operations, and Business Systems teams.
  • Identify operational and data gaps, gather needs and work to create short term and long term solutions with relevant stakeholders in marketing and revenue operations.
  • Ensure compliance with data privacy regulations (e.g., GDPR) and company policies across all marketing operations activities and technology.
  • Collect, analyze & report on campaign results and website traffic, identifying critical conversion and drop-off points, key SEO metrics, keyword rankings, recommending opportunities to optimize our lead funnel.
  • Be the go-to person for operational and data needs of the marketing team.

Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.

Company Stage

Acquired

Total Funding

$1.1M

Headquarters

Seattle, Washington

Founded

2018

Growth & Insights
Headcount

6 month growth

3%

1 year growth

1%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization in eCommerce enhances customer engagement and conversion rates.
  • Retail media networks expansion provides new opportunities for Pacvue's advertising solutions.
  • Omnichannel retail strategies offer growth potential for platforms integrating online and offline experiences.

What critics are saying

  • Emerging eCommerce platforms with similar tools could erode Pacvue's market share.
  • Rapid AI development may outpace Pacvue's integration capabilities, risking competitive edge loss.
  • Economic downturns could reduce demand for eCommerce advertising solutions, impacting revenue.

What makes Pacvue unique

  • Pacvue offers a comprehensive platform integrating retail media, commerce operations, and advanced measurement.
  • The company provides specialized services like Revenue Recovery, enhancing its value proposition.
  • Pacvue University offers educational resources, supporting client success and satisfaction.

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Benefits

Unlimited Paid Time Off

Paid Holidays

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Pet Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Paid Vacation

INACTIVE