Full-Time

General Manager, Business Development

Independent Agency

Updated on 9/12/2026

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for programmatic ads

Compensation Overview

$147.2k - $269.9k/yr

+ Stock-based compensation + Variable incentives + Commission

San Francisco, CA, USA + 1 more

More locations: Los Angeles, CA, USA

Remote

Category
Sales & Account Management (1)
Required Skills
Sales
Product Management
Marketing

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Requirements
  • 15+ years of experience in agency leadership, strategic partnerships, or business development roles, with deep knowledge of independent agency operations and economics.
  • A proven track record of influencing agency leadership, leading teams, and driving commercial growth.
  • Strong commercial acumen, including understanding of agency profit and loss, principal buying models, and profitability levers.
  • Experience leading business development teams through growth, organizational change, and market evolution.
  • Exceptional communication and negotiation skills capable of navigating complex multi-party agreements.
Responsibilities
  • Develop and execute a West Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence.
  • Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational, and partnership priorities.
  • Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities, and workflow innovation.
  • Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships, and unlock new growth opportunities.
  • Work closely with Sales, Client Services, Marketing, and Product to deliver integrated solutions that strengthen agency partnerships across the West Region.
  • Lead, coach, and develop a team of business development leaders while serving as a senior ambassador for The Trade Desk within the agency ecosystem.

What The Trade Desk does: It provides a demand-side platform (DSP) that lets advertisers buy digital ad space across multiple channels (display, social, mobile, video, and connected TV) in an automated, real-time way. How its product works: Advertisers use the Trade Desk platform to plan, bid on, and optimize ad campaigns using real-time bidding (RTB) data and analytics. The system offers transparency in measurement and reporting, showing exactly how campaigns perform so clients can adjust spend and targeting. Revenue model and differentiation: The Trade Desk earns fees based on the ad spend managed through its platform and adds services like data analytics and consulting. It differentiates itself through advanced technology, data capabilities, cross-channel reach, and a emphasis on transparent reporting. Company goal: Help advertisers make smarter, data-driven decisions to improve campaign outcomes and maximize the value of their ad spend in a global digital advertising market.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Ventura, California

Founded

2009

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Simplify Jobs

Simplify's Take

What believers are saying

  • On September 2, 2026, LoopMe added brand-lift measurement to The Trade Desk.
  • Q2 2026 international revenue grew nearly 30% year-to-date, led by EMEA and APAC.
  • The company holds roughly $1.5 billion cash, no debt, and financed 2026 restructuring.

What critics are saying

  • Q3 2026 guidance of at least $650 million implies first-ever public-company revenue decline.
  • Amazon DSP is taking programmatic share with lower fees, pressuring agency commitments.
  • Open-web ad inventory keeps shrinking, threatening The Trade Desk's core intermediary model.

What makes The Trade Desk unique

  • The Trade Desk's independent DSP avoids Google, Meta, and Amazon inventory conflicts.
  • Its Measurement Marketplace centralizes third-party measurement inside campaign workflows.
  • It reaches advertisers across CTV, display, video, and 35-plus international markets.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Wellness Program

401(k) Retirement Plan

401(k) Company Match

Paid Sick Leave

Paid Vacation

Paid Holidays

Parental Leave

Tuition Reimbursement

Employee Stock Purchase Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Sep 9th, 2026
The Trade Desk booted from S&P 500 on 21 September after market cap crashes from $69B to $6.8B

The Trade Desk will leave the S&P 500 and join the S&P SmallCap 600 on 21 September as part of the quarterly index reshuffling. The advertising technology company's shares have plummeted from $141 to around $14, with its market capitalisation falling from a peak of $69 billion in 2024 to $6.78 billion. The company reported disappointing second-quarter 2026 results, with revenue increasing just 3% year-over-year to $715 million, missing analyst expectations of $751.4 million. Adjusted earnings per share came in at $0.34, below the expected $0.40. The Trade Desk guided for third-quarter revenue of at least $650 million, representing a 12% year-on-year decline. The index removal could trigger additional selling pressure as funds rebalance their portfolios.

Yahoo Finance
Sep 9th, 2026
The Trade Desk down 72% despite 19.6% operating margin and $1.1B net cash

The Trade Desk, an advertising technology firm, has seen its stock plummet 72% over twelve months to around $14.43, despite generating substantial cash flow. The company produced $850 million in free cash flow against a $6.8 billion market capitalisation and holds $1.1 billion in net cash. The markdown stems from stalled growth. Revenue grew just 3% year-over-year in the second quarter, with management lowering third-quarter guidance to at least $650 million, implying a potential decline. Consumer packaged goods and automotive clients, representing 25% of business, are shifting to cheaper advertising options amid economic pressures. However, international regions EMEA and APAC grew nearly 30% year-to-date. The company is launching new products including Audience Unlimited and platform upgrade Zuma to demonstrate value.

Yahoo Finance
Sep 7th, 2026
The Trade Desk falls from 40x gains to sub-4x as Amazon undercuts pricing

The Trade Desk shares reached $141.53 in December 2024, delivering a 40-fold return from Motley Fool's Rule Breakers recommendation in February 2017 at a split-adjusted $3.43. However, the investment firm issued a sell alert in August at $13.42, finishing less than fourfold. The company's competitive position deteriorated after Amazon launched a competing advertising platform priced at 1-2% of advertiser spending, compared to The Trade Desk's 12-15%. Amazon's share of programmatic ad spending surged from under one-tenth to one-fifth in 15 months. Three major agency holding companies reduced their commitments within two months. The Trade Desk's growth slowed from 22% in late 2024 to 3% this summer. In September, the company announced it would cut approximately 15% of its workforce without quantifying cost savings or providing management commentary.

Mediagazer
Sep 4th, 2026
The Trade Desk's CEO says the demand-side platform is cutting its headcount by 15%, which translates to roughly 585 people

The Trade Desk's CEO says the demand-side platform is cutting its headcount by 15%, which translates to roughly 585 people Oliver Darcy / Status:

Yahoo Finance
Sep 4th, 2026
The Trade Desk stock rises 3% after announcing 15% workforce cut, $39M-51M restructuring costs

The Trade Desk announced plans to cut roughly 15% of its workforce as part of a restructuring programme, sending shares up about 3% in early trading on Friday. The digital advertising company expects the job reductions to be largely completed during the third quarter of 2026. Management anticipates cash expenses of approximately $39 million to $51 million, primarily for severance and employee benefits. Some costs may be offset by a $4 million to $5 million reversal in stock-based compensation. The company will record the restructuring accrual in the third quarter. The Trade Desk noted final costs could differ from current estimates as the workforce plan unfolds. The initial share price reaction suggests investors view the restructuring as an effort to improve cost discipline.