Branch Marketing Lead

Job Description

The successful candidate will support the delivery of targeted marketing campaigns across the Kellihers Electrical branch network with a strong focus on HubSpot CRM, customer communications, email marketing and campaign personalisation. Based in the Marketing team, this role works closely with Sales, Purchasing and Branch Teams to drive customer engagement, lead generation and sales growth.

Key Accountabilities:

• Manage HubSpot CRM campaigns, workflows, email journeys and customer segmentation.
• Develop and execute email marketing campaigns and personalised customer communications.
• Maintain mailing lists, customer data and GDPR compliance.
• Support product launches, supplier campaigns and promotional activities.
• Create marketing content including emails, web content and sales collateral.
• Monitor campaign performance and provide reports and recommendations.
• Conduct branch visits to support campaign activation and brand compliance.
• Work closely with Sales, Purchasing, Operations and Supplier partners.
• Support customer engagement and lead generation initiatives.

Qualifications

Essential Experience:

• 2+ years' experience in a marketing, campaign management or channel marketing role.
• Hands-on experience using HubSpot.
• Experience managing email marketing campaigns and customer communications.
• Experience working with multiple stakeholders and suppliers.
• Strong project management and organisational skills.
• Full driving licence and willingness to travel to branches as required (50–60% on the road).

Technical/Functional Skills

• Strong knowledge of HubSpot CRM, email marketing and campaign reporting.
• Excellent communication and stakeholder management skills.
• Good analytical and problem-solving abilities.
• Strong attention to detail and ability to manage multiple priorities.
• Good IT skills (Word, Outlook, Excel, PowerPoint).
• Fluency in English, both written and spoken.

Desirable

• Experience within B2B marketing.
• Experience in wholesale, distribution, construction or industrial sectors.
• Experience using Power BI, Google Analytics or similar reporting tools.

Additional Information

Benefits:

• Additional leave
• Bike to work scheme
• Company events
• Company pension
• Employee assistance program
• Employee discount
• On-site parking
• Private medical insurance
• Sick pay
• Store discount

At Rexel we welcome people from all backgrounds with diverse perspectives and experiences. Our goal is to create a workplace where everyone feels respected and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce.