Paytm Labs

Digital payments, loans, investments, and insurance

Growth Management - Telco

Growth MarketingConfirmed live in the last 24 hours

Full-timeNoida, Uttar Pradesh, IndiaNo salary listedIn-person

About the Job

Requirements

The role requires 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing, Product Marketing, or a similar role.
The candidate must have a strong understanding of customer funnels and growth metrics.
The candidate must have experience planning and executing customer campaigns.
The candidate must have strong analytical and problem-solving skills.
The candidate must have a good understanding of customer segmentation and lifecycle marketing.
The candidate must be comfortable working with Excel or Google Sheets and dashboards.
The candidate must have strong communication and stakeholder management skills.
The candidate must be able to manage multiple projects and deadlines simultaneously.
The candidate must demonstrate ownership and execution.
The candidate should be comfortable supporting multiple projects and deadlines simultaneously.

Responsibilities

Analyze campaign performance across push notifications, in-app messages, email, SMS, and partnerships, and track conversion key performance indicators.
Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows.
Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities.
Track campaign return on investment, cost per acquisition, activation rate, referral conversion, and other growth indicators.
Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations.
Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adoption.
Monitor competitive offerings and market trends to optimize go-to-market timing, messaging, and channel strategy.
Support A/B testing and experimentation for messaging, incentives, and feature launches.
Recommend optimizations based on campaign performance and user behavior insights.
Collaborate with product, marketing, and operations teams to align growth initiatives with the overall strategy.
Prepare actionable reports on growth insights, go-to-market performance, and recommended strategies.
Maintain dashboards for campaign key performance indicators, go-to-market success metrics, and feature adoption.
Document learnings from experiments and campaigns for continuous improvement.

Desired Qualifications

A basic understanding of GA4, Looker Studio, or other analytics tools is preferred.

About Paytm Group:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team:

Our Key Offerings are divided into 5 broad categories as follows:

• Entertainment

• Digital Platforms

• CVM Solutions

• Enterprise Services

• Financial Platforms

One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more

Role Overview:

We are looking for a data-driven Growth to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth.

Key Responsibilities:

*Growth Analysis & Insights:

-Analyze campaign performance (push notifications, in-app messages, email,

SMS, partnerships) and track conversion KPIs.

-Monitor retention, reactivation, and engagement metrics, including feature

adoption, transaction frequency, and monetization flows.

-Conduct funnel and cohort analyses to identify bottlenecks in user journeys

and growth opportunities.

-Track campaign ROI, cost per acquisition (CPA), activation rate, referral

conversion, and other key growth indicators.

*GTM Strategy Support:

-Assist in designing, executing, and analyzing go-to-market plans for new

features, wallet flows, or app integrations.

-Evaluate the effectiveness of promotional campaigns, incentive programs,

and partnerships in driving adoption.

-Monitor competitive offerings and market trends to optimize GTM timing,

messaging, and channel strategy.

*Campaign Execution & Optimization:

-Support A/B testing and experimentation for messaging, incentives, and

feature launches.

-Recommend optimizations based on campaign performance and user

behavior insights.

-Collaborate with product, marketing, and operations teams to ensure growth

initiatives are aligned with overall strategy.

*Reporting & Documentation:

-Prepare clear, actionable reports highlighting growth insights, GTM

performance, and recommended strategies.

-Maintain dashboards for campaign KPIs, GTM success metrics, and feature

adoption.

-Document learnings from experiments and campaigns for continuous

improvement.

Key Skills & Requirements:

● 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM,

Lifecycle Marketing, Product Marketing, or a similar role.

● Strong understanding of customer funnels and growth metrics.

● Experience in planning and executing customer campaigns.

● Strong analytical and problem-solving skills.

● Good understanding of customer segmentation and lifecycle marketing.

● Comfortable working with Excel / Google Sheets and dashboards.

● Basic understanding of GA4, Looker Studio, or other analytics tools is

preferred.

● Strong communication and stakeholder management skills.

● Ability to manage multiple projects and deadlines simultaneously.

● Strong ownership and execution mindset.

Requirements at a Glance

Experience Level: Junior, Mid

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

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