Full-Time

Principal Identity and API Architect

TripleLift

TripleLift

201-500 employees

Programmatic advertising marketplace with creative services

Compensation Overview

$175k - $250k/yr

New York, NY, USA

In Person

Category
Software Engineering (1)
Required Skills
Python
Java
Role-based Access Control
AWS
Go
OAuth

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Requirements
  • 8+ years of software engineering or platform architecture experience, with at least 4 years focused on identity, IAM, or API security
  • 2+ years of hands-on production experience with Okta's Auth0, including:
  • Tenant architecture, custom domains, and enterprise connections
  • Actions/Rules/Hooks and the Auth0 Management API
  • OIDC/OAuth 2.0 flows including PKCE, M2M client credentials, and device authorization
  • Token customization, refresh token rotation, and session management
  • Production experience with OpenFGA or a comparable relationship-based access control (ReBAC) system (e.g., Zanzibar-derived implementations, Ory Keto, SpiceDB)
  • Deep fluency in OAuth 2.0, OpenID Connect, SAML 2.0, JWT, and JWKS
  • Demonstrated AWS identity and API infrastructure experience, including:
  • IAM roles, policies, and cross-account trust relationships
  • API Gateway (REST and HTTP APIs), Lambda authorizers, and Cognito integration patterns
  • Secrets Manager and KMS for credential and key lifecycle management
  • STS and service-to-service authentication in distributed, multi-account environments
  • Experience designing and operating API gateway layers at scale, including hands-on work with one or more of: Traefik, Kong, AWS API Gateway, or equivalent — encompassing rate limiting, scoped token validation, mTLS, and consistent error semantics
  • Experience with publisher-side identity integrations:
  • Federated SSO (SAML 2.0, OIDC) for publisher onboarding and enterprise identity provider connections
  • Multi-tenant identity models supporting publisher hierarchies: networks, properties, seats, and users
  • Delegated administration patterns enabling publishers to self-manage sub-accounts and user roles
  • Integration with publisher identity signals for decisioning (authenticated traffic, first-party data tokens)
  • Experience with demand-side identity integrations:
  • DSP and agency API authentication: OAuth 2.0 M2M, API key management, and scoped access models
  • Partner onboarding flows supporting both self-serve and managed programmatic demand
  • Identity traceability across bid request/response flows for audit, fraud detection, and deal enforcement
  • Integration with buyer identity infrastructure including agency trading desk and DSP seat management
  • Demonstrated ability to model complex, multi-tenant authorization hierarchies using RBAC, ABAC, or ReBAC
  • Proficiency in at least one backend language (Go, Java, or Python preferred)
Responsibilities
  • Architect and own TripleLift’s end-to-end identity platform, including tenant models, SSO integrations, machine-to-machine authentication, and delegated administration for publishers and demand partners.
  • Design and implement Auth0 tenant architecture, including custom domains, enterprise connections, Actions/Rules, and token lifecycle management (refresh rotation, session policies, JWKS).
  • Define and enforce OAuth 2.0 and OIDC flows across the Exchange — including PKCE, M2M client credentials, and device authorization — ensuring secure and consistent authentication for all platform participants.
  • Build and operate multi-tenant authorization models using OpenFGA or comparable ReBAC systems (e.g., SpiceDB, Ory Keto), enabling fine-grained access control across publisher hierarchies (networks, properties, seats, users).
  • Own the API gateway layer, designing rate limiting, scoped token validation, mTLS enforcement, and consistent error semantics across Traefik, Kong, AWS API Gateway, or equivalent infrastructure.
  • Lead publisher-side identity integrations, including federated SSO (SAML 2.0, OIDC) for enterprise onboarding, delegated self-service administration, and integration of first-party data and authenticated traffic signals into programmatic decisioning.
  • Lead demand-side identity integrations, including DSP and agency API authentication (OAuth 2.0 M2M, API key management), partner onboarding flows, and identity traceability across bid request/response flows for audit, fraud detection, and deal enforcement.
  • Manage AWS identity and API infrastructure, including IAM roles and cross-account trust, Cognito integration patterns, Secrets Manager and KMS for credential lifecycle, and STS-based service-to-service auth in multi-account environments.
  • Establish and maintain identity and API security standards, conducting threat modeling, reviewing integrations for compliance with RBAC/ABAC/ReBAC policies, and responding to security incidents.
  • Serve as the internal subject-matter expert on identity and API architecture, partnering with Engineering, Legal, and Partnerships to advise on protocol selection, vendor evaluation, and regulatory considerations (e.g., GDPR, CCPA as they relate to identity signals).
  • Mentor engineers across the Exchange team on identity best practices, OAuth/OIDC protocol nuances, and secure API design patterns.

TripleLift operates a programmatic advertising marketplace that helps brands buy and place digital ads. It connects advertisers to inventory across formats such as online video, Connected TV (CTV), display, branded content, and native ads, using automated technology and integration with nearly all major Demand-Side Platforms (DSPs) to manage campaigns from a single interface. The product works by facilitating transactions between buyers and publishers, taking a commission on each trade, and offering creative services to design and support ads from start to finish. The company differentiates itself through a strong emphasis on privacy-first and transparent, fraud-proof advertising, aiming to give advertisers clear, measurable results. Overall, its goal is to provide a scalable, privacy-conscious solution that helps top brands reach their audiences effectively across multiple formats and platforms.

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.4B

Headquarters

New York City, New York

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • TL Direct self-serve platform saves 40 hours per campaign and delivers $3.70 return on ad spend per Forrester study.
  • TL Spark now integrates Epsilon Audiences' transactional data on 250M consumers, enabling richer cross-channel targeting without curation markup fees.
  • TripleLift expanded measurement with five new partners including Attain and Circana to enable closed-loop sales lift and ethical media impact tracking.

What critics are saying

  • Amazon DSP may bypass TripleLift's commission layer by embedding creative assets directly, eroding transaction-based revenue in 6–12 months with high impact.
  • Agentic competitors like Google's Autonomous Bidding already mirror TL Spark's multi-lever optimization, threatening TripleLift's orchestration narrative in 12–18 months.
  • TL Direct's self-serve model shifts control to low-margin automated deals, compressing per-transaction margins by 15–25% as premium inventory becomes democratized.

What makes TripleLift unique

  • TripleLift is the Creative SSP powered by TL Spark, an agentic intelligence layer orchestrating creative, supply, audience, and measurement.
  • TripleLift uniquely blends computer vision technology to create native ads that empower users rather than interrupting content consumption across CTV and open web.
  • TripleLift integrates with nearly all leading DSPs and offers 5,000+ direct publisher relationships for curated, high-impact programmatic deals.

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Benefits

Medical, dental, & vision

Unlimited PTO

401k w/ employer match

Short-term & long-term disability insurance

Company-wide weekly events

Learning & development

Tenure celebrations

Work-life balance

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

0%
TripleLift
Mar 18th, 2026
Publicis Media and TripleLift team up to drive efficient conversions for LU.

Publicis Media and TripleLift team up to drive efficient conversions for LU. BACKGROUND Publicis Media aimed to achieve both broad and highly relevant reach, as well as strong conversion rates, for LU. The main objective was to identify and reach consumers with an above-average propensity to purchase within the sweet snacking category, either for themselves or for their household. To meet the defined key performance indicators (CPC and CTR), the team leveraged its partnership with TripleLift, in particular TripleLift Audience, which combines interest signals and behavioral data and is activated through custom programmatic deals. SOLUTION & RESULTS Publicis Media selected TripleLift for its innovative programmatic approach: activating curated deals through a Deal enables seamless integration of creative assets into premium display formats and ensures distribution to the right audiences, at the right moment, in the most relevant placements. The ongoing optimization also generated time savings for Publicis's buying teams. The use of data incurs no additional cost, allowing Publicis to maintain competitive CPMs throughout the campaign. As a result of the performance, Publicis Media and TripleLift continue to partner and build upon the strong performance of this campaign.

PR Newswire
Feb 26th, 2026
TripleLift creative formats deliver 272% ROI and $2.2M NPV for ad agencies, Forrester study finds

TripleLift, a creative supply-side platform, has released a Total Economic Impact study conducted by Forrester Consulting showing its Creative Formats delivered a 272% return on investment for advertising agencies. The study, based on interviews with six global agency decision-makers, found organisations achieved a net present value of $2.2 million over three years. The research examined a composite organisation spending $1.2 million annually with TripleLift, which realised $3 million in total benefits. Key findings included a $3.70 return on ad spend, $1.3 million in incremental profit, and 40 hours saved per campaign through creative assembly automation, totaling $357,000 in avoided labour costs. TripleLift's platform enables programmatic activation of native, display, branded video and CTV formats whilst reducing manual work and operational friction.

TripleLift
Dec 16th, 2025
TripleLift and Cint Partner to Offer Cookieless Brand Measurement

TripleLift and Cint partner to offer cookieless brand measurement. Triple Lift, Inc. is thrilled to announce an expanded partnership with Cint, and the launch of its new server-to-server integration. This innovative integration creates a seamless, direct line of communication between TripleLift's and Cint's servers, allowing for accurate campaign impact measurement and significantly reducing the potential for errors. In 2022, TripleLift acquired 1plusX, a data management platform for publishers to build and activate first-party audiences, as a first step into a privacy-first future. The use of cookieless solutions has grown exponentially, making it difficult to track campaign exposures and therefore field respondents for impact measurement studies. Since then, Triple Lift, Inc. has partnered with Cint to find innovative ways to bridge the gap on tagless measurement. In 2024, Triple Lift, Inc. started testing if Triple Lift, Inc. could achieve statistically significant measurement for brand lift and awareness campaigns in a completely cookieless environment. This led to the development of its new server-to-server solution, which is not only more robust but also much more efficient. "We are excited to deepen our partnership with TripleLift and provide a first-of-its-kind solution that empowers advertisers to measure brand lift with confidence, regardless of cookies," said Kathryn Failon, Senior Director, Data and Measurement at Cint. "By enabling a seamless, server-to-server connection, we are making it easier than ever for advertisers to measure their campaigns in a privacy-first world." This new integration offers several key benefits for advertisers including: * Seamless activation: No more tagging creatives to perform brand measurement. Triple Lift, Inc. can toggle the measurement on its side on a per-deal basis, making it easier than ever to activate. * Trust and transparency: Since outcomes are measurable with an independent third-party company, brands can rest assured in achieving measurable outcomes. * No added costs: Despite all these improvements, Triple Lift, Inc. is not increasing any fees or minimums to run brand lift studies. This partnership is a huge step in its journey to building the ultimate ad curation platform. It not only strengthens its ability to deliver a full-funnel solution for advertisers but also fills a massive gap in the measurement space. For more information, please visit the TripleLift and Cint websites.

TripleLift
Nov 4th, 2025
German Power Tool Manufacturer Uses Native REC to Drive Sales Around Amazon Prime Day

German power tool manufacturer uses native REC to drive sales around Amazon Prime Day. Einhell, a German manufacturer of power tools and electrical garden equipment, was looking to promote their products around Amazon Prime Day through engaging creative that would cut through the noise around the event. The campaign would run throughout the month of July and drive new and returning customers to purchase on Amazon. Through the agency Xingu, Einhell partnered with TripleLift to execute Native Responsive eCommerce Creative (REC) to promote their products on third-party native suppliers. The units automatically incorporate Amazon Product Detail Page elements such as price, current deals and star ratings. Seeing as TripleLift is the first and only SSP to power this format with Native supply, the brand was confident the campaign would perform efficiently. The campaign drove an efficient CPM that was significantly below benchmark. CTR also performed well which ultimately led to a positive ROAS. Check out the results below.

Streaming Better
Jul 21st, 2025
DirecTV Study Finds Customers Are Receptive To Pause Ads

In fact, DirecTV recently confirmed that it has now partnered with TripleLift to launch programmatic pause ads.