Later + Mavrck
Mavrck is the all-in-one, advanced influencer marketing platform enabling global consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.
Founded in 2014, Mavrck has offices in Boston and Denver. Mavrck’s platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, honored as "Best Influencer Marketing Platform" by Digiday, is the #1 influencer marketing platform for the enterprise on software review site G2, and was named to the 2019 and 2020 Inc. 5000. Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
In March 2022, Mavrck acquired Vancouver-based social media marketing platform Later. Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities
Later started at a hackathon in late 2013. Six months later, “Latergramme” launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte’s Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail’s Fastest Growing Companies list.
Together, we’re helping connect creators & marketers to grow their social followings and businesses on social media.
We’re looking for a Program Manager to join our Professional Services team who is a proven strategic leader, with a passion for creativity and connectivity, possesses a curious & proactive mindset and has a desire to put strong, smart work out in the world to solve their client’s business objectives. You will be counted on for building and nurturing strong relationships with your accounts, providing consultative recommendations and solutions, and earning your seat as a trusted advisor to your customers.
In this role, you’ll get to:
- Lead and execute strategy and campaigns for ~5-12 customers, including Fortune 500 and Mid-Market Brands, spearheading the direction of all of your assigned accounts.
- Be a blend between a project manager and relationship manager and be accountable for the success and outcomes off all customers that you oversee
- Design influencer strategies for the brand, provide guidance, and report on influencer campaigns, optimizing campaigns for performance by analyzing the health of the influencer-facing experience on a regular basis
- Become an expert in Mavrck’s platform to increase customer performance and adoption of Mavrck’s software and services
- Build and deliver Strategic Business Reviews on a quarterly basis for your customers
- Leverage internal organization tool (Teamwork) to both manage varying tasks, delegate effectively, and track time against tasks
- Leverage internal Customer Success tool (Catalyst) to track brand health and performance
- Leverage Salesforce to track customer account updates, calls, emails, and notes
- Establish and nurture strong customer relationships, positioning yourself as a trusted advisor to your clients from onboarding to renewal
- Manage contractual deliverables with high caliber service delivery, maintaining customer budgets
- Communicate regularly with brands via emails and regular meetings, providing the necessary services to successfully meet the customer’s KPIs, including updates on performance and delivery data-driven insights
- Delegate tasks to junior team members focusing on quality control of client execution deliverables and regularly provide feedback on deliverables received
- Mentor junior team members through exemplifying best practices & proactively talking through learning opportunities in regards to client results
- Contribute to evolving best practices and documentation, acting as the voice of the customer and the voice of the influencer for internal product feedback
- Complete trainings and participate in learning opportunities for your own professional development (when time is available outside of assigned tasks)
- Meet Later’s expectations for productivity, quality, continuous improvement, and goal accomplishment
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Candidates who identify with the following are encouraged to apply!
- 5+ years of relevant experience in Influencer Marketing or influencer innovation, agency background a plus
- Strong project management skills developed to ensure goals, KPI’s and defined business outcomes are achieved. Able to develop a strategy and ensure their team can then execute against that strategy
- Demonstrated ability to act as a trusted advisor to their clients, showing you are able to make strategic and actionable recommendations to their customers that map to their business goals
- Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; strong problem solving and analytical skills
- Professional presence, confidence, and eloquence in client meetings and presentations
- Ability to use data to drive to solutions
- Willingness to take action in the face of unknowns and ambiguity – a bias for action
- Strong communication and collaboration skills, detail-oriented & organized
- High degree of integrity, empathy and focus on “doing the right thing”
- Strong relationship-building skills with internal and external stakeholders
- Interested in digital marketing industry and trends
- Ability to learn quickly and adapt, and manage priorities effectively
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$90,000 - 100,000 USD plus bonus potential
Our values
- Lead with Humility: We put what’s best for all ahead of what’s best for one - no big egos here.
- Adapt + Grow: We view uncertainty as opportunity and nimbly adapt.
- Make it Happen: We have big ambitions and the courage to achieve them.
- Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there’s a seat for everyone here.
- Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives.
Some perks of being on our team include...
- Flexible PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge!
- Learning & Development: Growth is a big reason people choose to join our team. We provide opportunities through lunch and learns, training, coaching, mentorship programs, and workshops. We support you in pursuing your passions and continued learning!
- Wellness: We provide a variety of workshops, meditation and yoga at our monthly Wellness Wednesday events to help our team perform at their best.
- Parental benefits: We offer parental leave top-ups, family forming support and a life-transitions program to ensure you and your family are well supported when returning to work
- Healthcare: We offer a comprehensive benefits package including health, dental, vision, STD & LTD, 401k contribution (US-based employees) and an Employee and Family Assistance Program to support the wellbeing of you and your family.
- Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees
*Co-op team members are not eligible for company benefits.
Where we work
We hire into our hub cities of Boston, MA; Denver, CO; Vancouver, BC; and Toronto, ON;. We post our positions in the hub location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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