Full-Time

Head of Sales

Betting and Gaming, Media

Posted on 12/20/2024

Genius Sports

Genius Sports

1,001-5,000 employees

Provides real-time sports data and technology solutions

Data & Analytics
Entertainment

Senior, Expert

London, UK

Category
Field Sales
Sales & Account Management
Required Skills
Salesforce
Data Analysis
Requirements
  • Bachelor's degree in Business, Marketing, Advertising, or related field.
  • 7+ years of experience in advertising sales within IGaming, with a track record in securing new business deals for Digital marketing services.
  • Proven success in selling DSP platforms.
  • Exceptional communication, negotiation, and presentation skills, with the ability to articulate complex concepts and build rapport with clients at all levels.
  • Strategic thinker with a demonstrated ability to develop and execute sales strategies, identify market opportunities, and drive business growth.
  • Proficiency in sales CRM systems, ad tech, and analytics tools.
  • Entrepreneurial spirit, with a passion for innovation, continuous learning, and driving change in the IGaming industry.
Responsibilities
  • Sales Leadership - Lead, mentor, and inspire a high-performing sales team to exceed revenue targets and drive business growth.
  • Identify and cultivate new revenue streams by engaging directly within the IGaming industry. Demonstrate expertise in our the Fanhub platform’s capabilities, including key market differentiators.
  • Secure new leads for our Fanhub media activation platform.
  • Schedule and conduct meetings with key decision-makers at tier 1 and 2 operators.
  • Demonstrate the value of the Fanhub media buying platform through detailed product presentations and demonstrations.
  • Implement a strategic plan to achieve revenue objectives.
  • Effectively manage your pipeline of opportunities within Salesforce and provide regular progress reports to the leadership team.
  • Stay informed of industry trends, competitive developments, and emerging technologies in sports advertising to inform strategic decision-making and sustain our competitive advantage.
  • Attend industry conferences to actively pursue new business opportunities and establish relationships with potential partners.
  • Work collaboratively with cross-functional teams at Genius Sports, including product, marketing, and operations, to optimize revenue streams, refine product offerings, and introduce innovative solutions that address the evolving needs of advertisers.

Genius Sports provides real-time sports data and technology solutions to clients such as sports leagues, sportsbooks, and media companies. The company collects and analyzes sports data, which is then used for applications like live streaming and betting platforms. It generates revenue by selling official sports data to sportsbooks, offering technology solutions to sports leagues, and providing media content and advertising solutions. Genius Sports differentiates itself through strategic partnerships with major sports organizations like the NFL and the Canadian Football League, which enhance fan engagement and expand media reach. The company's goal is to drive fan engagement and improve operational efficiency in the sports industry.

Company Stage

IPO

Total Funding

$12.8M

Headquarters

London, United Kingdom

Founded

2001

Growth & Insights
Headcount

6 month growth

6%

1 year growth

17%

2 year growth

17%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships with NFL and Canadian Football League enhance fan engagement.
  • Launch of FanHub platform positions them as leaders in sports advertising innovation.
  • Growing esports market offers new opportunities for data distribution and engagement.

What critics are saying

  • Potential acquisition of Kambi Group plc could lead to financial strain.
  • Dragon offside-detection system may face technological or regulatory challenges.
  • FanHub platform may not achieve expected market penetration or user engagement.

What makes Genius Sports unique

  • Genius Sports offers the world's first sports-specific advertising activation platform, FanHub.
  • They provide official data distribution for major leagues like the NFL and Premier League.
  • Their Dragon offside-detection system aims to replace VAR in the 2024-25 season.

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