USSD Consultant
VillageReach
USSD Consultant
VillageReach
Non-profit innovator advancing last-mile health delivery
VillageReach · Lilongwe, Malawi · Contract · Posted 2026-05-20
Workplace: on_site
Department: Malawi
Terms of Reference (TOR): USSD Consultant
1. Background
VillageReach is implementing the CHOICE Project (2025‑2028) funded by Global Affairs Canada and Oxfam Canada (CAG)in Malawi. As part of the Digital Innovation component, a USSD module is required to reach feature‑phone users with no internet access in Balaka and Lilongwe, Malawi. An existing short code (54747) is available.
2. Scope of Work
Consultant will design, deploy, and manage a low‑literacy‑friendly USSD menu that provides SRHR information and a feedback reporting mechanism, using the existing CCPF short code (54747). The system will operate for 24 months following go‑live.
3. Key responsibilities:
a) Technical Setup (4 weeks from contract signing):
- Configure USSD platform of Consultant’s choice to use short code 54747 (coordinate with TNM and Airtel).
- Design two primary menu paths: Information and Feedback.
- Each screen ≤182 characters; number‑driven navigation; “99. Main menu” on every screen; max 4 levels deep.
- Include referral message: “For urgent help, dial 54747” (no callback required).
b) Integration & Data Flow:
- Log every USSD session (start, choices, completion, drop‑off) and push via API to VillageReach’s central data warehouse (endpoints provided).
c) Low‑Literacy Design & Testing:
- Apply design rules (no scrolling, repeat main menu, numbers not words).
- Conduct user acceptance testing with ≥20 feature‑phone users in Lilongwe and Balaka (VillageReach organises participants; Consultant facilitates testing).
d) Ongoing Management & Maintenance (24 months after go‑live):
- Monthly uptime reporting (target ≥99%).
- Respond to technical issues within 4 hours during working hours (8am‑5pm Malawi time).
- Update menu content as requested (up to 4 updates per 12 months included; additional updates billed separately).
- Monitor USSD session logs and provide monthly usage reports (total sessions, completion rates, top menu paths, feedback reports).
- Coordinate directly with TNM and Airtel for short code maintenance.
4. Task & Due Dates
5. Qualifications & Evaluation Requirements (from the original Terms of Reference)
Shortlisted Consultants were required to demonstrate:
- Experience deploying USSD in Malawi (familiarity with USSD platforms and mobile operator integration).
- Proven ability to design for low‑literacy users.
- Experience integrating USSD logs with external data warehouses (REST APIs).
- Understanding of SRHR data sensitivity and privacy.
- Ability to provide 24 months of ongoing technical support and reporting.
6. Application & Evaluation Criteria
Consultants submitted technical and financial proposals. Evaluation weighting:
- Technical approach & methodology (including wireframe/prototype demo)
- Relevant experience & team qualifications
- Financial proposal (value for money over 24 months)
- Data privacy & security plan
Applications will be received and reviewed on a rolling basis until Thursday, 28 May 2026, close of business (COB).
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Non-profit innovator advancing last-mile health delivery
VillageReach is a non-profit global health innovator that develops, tests, implements and scales new solutions to critical health system challenges in low-resource environments, with a focus on the “last mile” of healthcare delivery. It blends public health, technology, and business know-how to bring life-saving systems, programs, and technologies to scale in the world’s most underserved communities. The company’s approach starts with understanding local health systems, building strong on-the-ground relationships, and leveraging diverse skills to overcome barriers such as limited healthcare access, weak infrastructure, poor information flow, and shortages of health workers. The goal is to create sustainable, scalable improvements that improve health outcomes for people in LMICs.
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