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Red Bull

Manufactures and markets energy drinks

Sales Manager - Downtrade, Small Retail

Field SalesConfirmed live in the last 24 hours
Full-timeBelo Horizonte, State of Minas Gerais, BrazilNo salary listed

About the Job

Requirements

  • Completed higher-education degree.
  • Previous experience in commercial roles, preferably at consumer-goods companies working with distributors.
  • Required experience in direct or indirect sales to small retail businesses.
  • Previous experience in positions leading direct teams.
  • Proficiency with Microsoft Office, especially Excel and PowerPoint.
  • An active Category B driver's license.
  • Availability to travel.

Responsibilities

  • Manage the regional team responsible for the Downtrade (Small Retail) Project, focusing on quantitative and qualitative objectives.
  • Lead and develop the direct team of Sales Coordinators responsible for the Downtrade Project.
  • Ensure Red Bull information, strategies, and guidelines are aligned with the outsourced sales team, regional distributor team, and point-of-sale network.
  • Plan and manage the execution of activities covering the company's marketing mix and brand values.
  • Create, support the implementation of, and monitor action plans with the distributor, third-party agency, and points of sale.
  • Monitor competitors' activities in the region.
  • Ensure training of the agency's sales teams.
  • Ensure achievement of volume, coverage, market execution, and share targets.
  • Ensure the team follows the schedule of meetings with Ambev and the team to define, execute, and monitor strategies.
  • Prepare presentations reporting activities to the national team.
  • Ensure compliance with guidelines for correctly sizing and providing merchandising materials to the third-party team.

Desired Qualifications

  • Postgraduate education is a differentiator.
  • Intermediate English is a differentiator.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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