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Full-Time

Copywriter

Posted on 7/23/2024

Underdog Fantasy

Underdog Fantasy

201-500 employees

Fantasy sports gaming platform for team building

Gaming

Compensation Overview

$80k - $90kAnnually

+ Equity

Junior, Mid

Remote in USA

Category
Content & Writing
Copywriting
Requirements
  • 3+ years of copywriting experience
  • Previous hands-on experience with Paid Social and CRM partnerships
Responsibilities
  • Write copy for CRM, Paid Social, and Partnership channels
  • Provide clear, concise, and creative copy across all channels
  • Synthesize insights into compelling copy
  • Maintain brand tone and contribute to larger brand campaigns

Underdog Fantasy is a fantasy sports gaming platform where users can build their own fantasy sports teams and compete against other players. The platform allows users to customize their teams and strategies, offering a more personalized experience compared to traditional fantasy sports. Users can earn rewards based on their performance, which adds an extra incentive to compete. What sets Underdog Fantasy apart from its competitors is its focus on user customization and engagement, making the gaming experience more enjoyable and tailored to individual preferences.

Company Stage

Series B

Total Funding

$123.4M

Headquarters

New York City, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

19%

1 year growth

115%

2 year growth

143%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic hires from industry leaders like PrizePicks and DraftKings bring valuable expertise and could drive significant growth.
  • Partnerships with organizations like the United Football League and the launch of the Underdog Sportsbook in North Carolina expand market reach and diversify revenue streams.
  • The introduction of peer-to-peer pick'em games in Florida showcases adaptability and potential for increased user engagement.

What critics are saying

  • The competitive landscape of fantasy sports and sports betting is intense, requiring continuous innovation to maintain market position.
  • Regulatory challenges, as seen in Florida, could limit market expansion and necessitate costly adaptations.

What makes Underdog Fantasy unique

  • Underdog Fantasy's unique approach allows users to create and customize their own teams, offering a more personalized gaming experience compared to traditional fantasy sports platforms.
  • The platform's integration of a Tinder-style gamification feature for player props adds an innovative twist that sets it apart from competitors.
  • Underdog's investment in responsible gaming technology like idPair demonstrates a commitment to user safety and regulatory compliance, enhancing its reputation in the market.

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