Full-Time
Senior Director
Crypto/Fintech
Posted on 7/3/2025
Simulmedia
51-200 employees
Automated, closed-loop TV advertising platform
Compensation Overview
$150k - $180k/yr
New York, NY, USA
In Person
 Sales & Account Management (2) |
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- 7+ years in advertising, marketing, or partnerships roles within the Crypto, Fintech, or Financial Services ecosystem.
- Experience across linear, CTV, or programmatic video platforms is a plus.
- Deep understanding of the unique challenges and opportunities in marketing Crypto/Fintech products — including regulatory considerations, audience education, and performance pressure.
- Familiarity with blockchain, DeFi, digital wallets, payment infrastructure, and neobanks is highly desirable.
- Proven ability to engage directly with high-growth startups, scaleups, and enterprise-level Fintech brands.
- Strong network within Crypto/Fintech marketing, growth, and media teams — both brand and agency side.
- Ability to craft go-to-market plans that align with the acquisition and engagement goals of disruptive financial platforms.
- Comfort working with performance data, dashboards, and measurement frameworks to inform client conversations.
- Self-starter with strong organizational skills, a strategic mindset, and excellent presentation and communication abilities.
- Familiarity with digital and programmatic media, including CTV, is a strong plus.
- Crypto/Fintech Category Leadership: Leverage deep industry knowledge to position Simulmedia’s unique capabilities to Crypto and Fintech advertisers.
- Stay on top of evolving regulations, market trends, and consumer sentiment to tailor positioning and go-to-market strategy.
- Team Leadership: Drive prospecting, client meetings, pipeline development, and strategic sales plans.
- Represent Simulmedia at key industry events and conferences.
- Sales Expertise: Use your network and sales acumen to pitch and sell premium, data-driven TV and CTV solutions to leading Crypto and Fintech brands.
- Translate complex offerings into clear, compelling value for growth-stage and enterprise-level clients.
- Value Proposition Articulation: Clearly communicate Simulmedia’s differentiated position in driving performance outcomes for crypto exchanges, fintech apps, and financial platforms.
- Align our video advertising tools with the conversion, education, and trust-building goals of this category.
- Business Development: Identify, initiate, and grow high-value client relationships.
- Collaborate cross-functionally to tailor campaign strategies that meet category-specific goals and challenges.
- Client Consultation: Serve as a strategic partner to clients and their agencies, helping them build scalable and compliant campaigns that move consumers from awareness to action.
- Strategic Communication: Provide leadership with category updates, market intel, and strategic recommendations to optimize vertical growth.
- Experience across linear, CTV, or programmatic video platforms is a plus.
- Familiarity with blockchain, DeFi, digital wallets, payment infrastructure, and neobanks is highly desirable.
- Familiarity with digital and programmatic media, including CTV, is a strong plus.
Simulmedia provides an automated, end-to-end platform for TV advertising that lets brands, agencies, TV networks, and data providers plan, buy, run, and measure campaigns in one place. It uses a closed-loop workflow from goal setting to execution with real-time performance data, and patented technology that predicts which audiences will be watching to choose the best ad spots for precise, scalable campaigns. The platform combines end-to-end automation with real-time measurement and predictive targeting across TV on a single platform, serving multiple stakeholders. Its goal is to help advertisers achieve business outcomes—whether driving performance or building brand awareness—through data-informed TV campaigns that are planned, executed, and measured in one system.
Company Size
51-200
Company Stage
Series E
Total Funding
$87.3M
Headquarters
New York City, New York
Founded
2008
Simplify's Take
What believers are saying
- Skybeam self-serve platform captures underserved SMB and local agency market segment.
- Pharma vertical expansion via OptimizeRx partnership adds compliance-enabled, high-margin vertical.
- Executive hires (Gaynor, Nesci, Steuer, Rona) accelerate product innovation and enterprise sales scaling.
What critics are saying
- Linear TV viewership decline accelerates cord-cutting, shrinking addressable market for traditional inventory.
- Amazon, Google, Meta expand native TV ad offerings, bypassing Simulmedia's aggregation model entirely.
- Skybeam cannibalization erodes higher-margin TV+ enterprise business within 18–36 months.
What makes Simulmedia unique
- Unified platform spans linear TV, CTV, and gaming with 15+ years national buying expertise.
- Skybeam democratizes TV ad access for SMBs, eliminating traditional complexity and budget barriers.
- Patented household-level targeting and real-time performance optimization drive measurable ROI across channels.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Phone/Internet Stipend
Wellness Program
Company Equity
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 0%Simulmedia has appointed Adam Gaynor as Senior Vice President and General Manager of Skybeam, its self-serve TV advertising platform. Gaynor will oversee product innovation, go-to-market strategy and revenue growth, reporting to Founder and CEO Dave Morgan. Gaynor brings over 20 years of media industry experience, having held executive roles at Locality, VIZIO, AMC Networks and DISH Network. He previously led addressable television initiatives and advanced advertising programmes across streaming and linear ecosystems. Skybeam is described as the industry's first self-serve platform providing brands and agencies direct access to converged TV advertising. The platform unifies premium local linear inventory with connected TV capabilities, leveraging Simulmedia's TV+® technology to enable rapid campaign planning and activation across streaming, cable and broadcast.
Simulmedia, a data-driven television advertising platform, has appointed Justin Nesci as Chief Commercial Officer. Nesci joins from iHeartMedia, where he served as Executive Vice President of Advanced Audio and Data Revenue, and previously held leadership roles at Viacom and Fox Interactive Media. Reporting to founder and CEO Dave Morgan, Nesci will oversee global sales, marketing and go-to-market strategy. He will focus on expanding relationships with major brands including Disney, Electrolux, Experian and Wayfair whilst scaling the company's enterprise sales organisation. Founded in 2008, Simulmedia operates a software platform enabling brands to plan and optimise advertising across streaming, connected TV, cable and broadcast. The company uses predictive analytics and household-level data to measure television's business impact across multiple channels.
Simulmedia launches self-serve access to Traditional TV ads. NEW YORK-(BUSINESS WIRE)-Skybeam, Simulmedia's self-serve TV advertising platform, is making it easier than ever for local businesses, franchises, and agencies to get on TV. With the launch of Traditional TV Advertising, Skybeam users can now run campaigns on top broadcast and cable networks, right alongside streaming TV, all in one platform. Backed by Simulmedia's 15+ years of national TV buying experience, this new feature brings the simplicity of digital ads to traditional television, helping advertisers reach audiences where they're still most engaged. Even in the streaming era, over 40% of U.S. viewers still watch traditional TV, especially older, loyal audiences tuning in for local news, live sports, and primetime shows. Until now, smaller businesses and agencies faced significant obstacles in leveraging traditional TV: * Complex buying process involving ad reps, rate cards, and long-term contracts. * High minimum budgets that made TV inaccessible to local advertisers. * Limited expertise and resources to plan, buy, and optimize TV campaigns effectively. * Fragmented workflows between streaming and linear TV buying. Now, Skybeam is the first self-serve platform that unifies Streaming + Traditional TV in one place. Creating a traditional TV campaign is as simple as running a digital one. Simply pick your markets, set your schedule and budget, and upload your commercial. "For years, access to traditional TV advertising was limited to large brands with big budgets and specialized teams," said Dave Morgan, CEO of Simulmedia. "With Skybeam, we're opening that world to everyone - giving local businesses and agencies the same power and precision we've provided national advertisers for over a decade. This launch brings true democratization to TV advertising." Traditional TV is still one of the most trusted and viewed channels in the U.S. With Skybeam, you can finally reach those audiences without the complexity or cost barriers. Sign up today, create your first campaign, and see how easy it is to get your brand on local TV, right alongside the biggest names in your market. Skybeam is a self-serve TV advertising platform from Simulmedia that makes it easy for businesses and agencies to launch campaigns across streaming and traditional TV. Designed for speed, simplicity, and performance, Skybeam empowers advertisers to reach premium audiences and measure real results, all without media buying experience. Powered by Simulmedia's proven TV+(R) technology, Skybeam brings enterprise-level TV advertising capabilities to every marketer. More News From Simulmedia CANNES, France-( BUSINESS WIRE )-Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighborhood(R) Targeting (MNT)... NEW YORK-( BUSINESS WIRE )-PlayerWON is excited to announce the official launch of its Unreal Software Development Kit (SDK) on the FAB Store. This new SDK is designed to provide Unreal Engine game developers with a powerful tool to enhance player engagement and unlock incremental monetization opportunities. According to Dave Madden, President of PlayerWON, "This SDK represents a significant step forward in enabling developers to connect with their audiences in new, meaningful ways, while also... NEW YORK-( BUSINESS WIRE )-Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, today announced the hiring of Jonathan Steuer as Chief Scientist. A renowned thought leader in media research, audience measurement, and data science, Steuer brings decades of expertise as a scientist, inventor, and innovator to Simulmedia's mission of transforming TV and CTV advertising with cutting-edge technology and analytics. Steuer will play a critical role as part of Simulmedia's execu...
Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, announced the hiring of Jonathan Steuer as Chief Scientist.
New York-based video campaign delivery and analysis firm Simulmedia has launched Skybeam, a CTV ad platform which it says is 'designed to make high-impact TV campaigns accessible to everyone... with no complex tech or giant budgets required'.