Full-Time

Senior Data Engineer

Posted on 12/31/2025

Potloc

Potloc

51-200 employees

Hyper-targeted consumer insights via social sampling

No salary listed

Montreal, QC, Canada

Hybrid

Hybrid work policy; up to 1 month per year from abroad.

Category
Data & Analytics (1)
Required Skills
Python
BigQuery
SQL
Clickhouse
Infrastructure as Code (IaC)
AWS
Observability
Snowflake
Google Cloud Platform
Requirements
  • 6+ years of experience in Data Engineering or data-oriented Software Engineering, with excellent mastery of SQL and Python
  • Strong experience designing and operating ELT pipelines
  • Deep expertise in data modeling (clear, modular, and business-aligned models)
  • Advanced experience with dbt and modern data warehouses (BigQuery, Snowflake, ClickHouse…)
  • Significant experience in cloud environments (AWS or GCP)
  • Comfortable in a solution-oriented environment where initiative is central, with a high level of autonomy and ownership
  • Ability to make technical decisions and take full responsibility for them
  • Strong product sense, pragmatism and business vision to deliver high value-added solutions
  • Fluent English required; French is a plus
Responsibilities
  • Own the Data Engineering architecture and its roadmap
  • Design, build, and maintain reliable and scalable ELT pipelines
  • Model data (via dbt or equivalent) to support analytical and operational needs
  • Centralize and expose data in the data warehouse for the entire company
  • Power critical systems through reverse ELT pipelines (CRM, ERP, operational tools)
  • Ensure data quality, freshness, and observability
  • Maintain and evolve the cloud data infrastructure (performance, cost, security)
  • Implement and maintain engineering best practices (CI/CD, testing, IaC, monitoring)
  • Be proactive in identifying technical debt and improvement opportunities

Potloc uses social sampling to collect consumer insights by targeting respondents on social networks based on interests or location. It draws from a global pool of users on platforms like Facebook, LinkedIn, and Instagram to gather opinions and data for market research. The product relies on Potloc’s proprietary social sampling technology to reach niche groups quickly and deliver highly actionable findings. Unlike generic surveys, Potloc emphasizes hyper-targeted samples and fast turnaround, supported by accreditation from the Canadian Research and Insights Council. The company serves clients across industries who want precise, data-driven understandings of their customers. Its goal is to help businesses make informed decisions by providing detailed, relevant consumer insights through scalable, globally sourced samples.

Company Size

51-200

Company Stage

Series B

Total Funding

$38.2M

Headquarters

Montreal, Canada

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • CAD$35M Series B in 2025 fuels expansion, hiring 120 staff in Montreal, New York, Paris.
  • Employee count surged from 60 to 230, achieving 20x revenue growth since 2019.
  • Appointed Richard Thornton, ex-Cint CCO, to board for research tech expertise.

What critics are saying

  • Meta's privacy restrictions block Facebook, Instagram data access, collapsing sampling.
  • EU AI Act bans social profiling, forcing abandonment of 40% revenue from EU.
  • Cint's 250M+ panel draws clients away from Potloc's unproven 36M surveys.

What makes Potloc unique

  • Potloc pioneers social media sampling via Facebook, LinkedIn, Instagram for hyper-targeted insights.
  • Proprietary AI filters fraudulent responses, ensuring high-quality data for consulting firms.
  • Serves 544+ global firms with 5 hubs in New York, Paris, Montreal, London, Dubai.

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People at Potloc who can refer or advise you

Benefits

Health Insurance

Stock Options

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Flexible Work Hours

Unlimited Paid Time Off

Remote Work Options

Hybrid Work Options

Wellness Program

Mental Health Support

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
Market Research Society (MRS)
Sep 15th, 2023
Potloc names former Cint CCO to board of directors

CANADA - Research technology company Potloc has appointed Richard Thornton to its board of directors.

Yahoo
Jun 22nd, 2022
Potloc Closes CAD$35M Series B Round to drive global growth with its game changing research technology

Potloc, the research technology company delivering new levels of data quality, precision and speed with its social media sampling technology, today announced the closing of its Series B round, totalling CAD$35M in new equity and debt financing. Investissement Québec led the round followed by First Ascent Ventures and initial investors Brightspark Ventures, Desjardins Capital, Cap Horn, EcoFuel, BDC Capital's Seed Fund along with debt financing provided by CIBC Innovation Banking. The raise marks

BetaKit
Jun 21st, 2022
Potloc Raises $35 Million To Expand Social Media Sampling Tech Across North America, Europe

The consumer research startup claims to have surveyed 36 million people globally. In the current market squeeze a lot of companies are contracting; not Potloc. The market research startup announced a $35 million CAD Series B round, and, after expanding from 60 to 230 employees in the past year, plans to hire 120 more staff in Montreal, New York, and Paris

Potloc
Apr 15th, 2021
Potloc. Inc. hired Alexandre Valladon as Director of Acquisition R&D efforts on Apr 15th 21'.

Potloc, Inc., the pioneer in leveraging the reach and precision of social media targeting for improving the quality of consumer research data, today announced it has appointed Brian Murphy as Director of Acquisition Operations and Alexandre Valladon as Director of Acquisition R&D efforts.

Potloc
Apr 15th, 2021
Potloc. Inc. recognized as Best Workplaces™ in Canada on Apr 15th 21'.

Potloc, Inc., the pioneer in leveraging social media’s reach and precision to improve the quality of consumer research, today announced it has been recognized as one of this year’s Best Workplaces™ in Canada, and they ranked #29 on the list compiled by the Great Place to Work® Institute.

INACTIVE