Integrated Marketing Communications Manager
TikTok
Integrated Marketing Communications Manager
TikTok
Short-form video platform with ads
About the team This role is part of the LATAM Integrated Marketing Communications (IMC) team and is critical to maintaining the execution of regional marketing priorities across Brazil and Spanish-speaking LATAM. The position supports integrated marketing initiatives that drive brand awareness, demand generation, Growth programs, and regional business objectives through owned, earned, and paid channels. As the IMC organization continues to evolve, this role will play a key part in connecting global marketing strategies with regional execution, ensuring campaigns are effectively localized and delivered with measurable business impact. About the role The successful candidate will lead the localization and execution of global campaigns across LATAM, ensuring messaging is culturally relevant and aligned with regional business priorities. The role owns Brazil's organic social strategy, supports event communications, manages regional paid media initiatives, and partners with cross-functional teams to execute integrated Growth campaigns that contribute to demand generation and business growth. Responsibilities - Lead the localization of global marketing campaigns for LATAM; - Adapt campaign messaging and creative assets for regional audiences; - Coordinate integrated campaign execution across multiple LATAM markets; - Develop and manage always-on social media content for Brazil; - Create content focused on products, research, insights, and business education; - Lead social media coverage for key events in Brazil; - Develop paid media briefs for regional campaigns; - Coordinate campaign implementation with agencies and cross-functional partners; - Monitor campaign performance and optimize execution based on business objectives; - Create campaign assets for both organic social and paid media; - Launch and manage paid media campaigns across LATAM; - Support the regional Growth strategy by executing integrated campaigns that drive awareness, demand generation, and business growth.
Minimum Qualification(s) - Bachelor's degree in Marketing, Communications, Business, or a related field; - Experience in Integrated Marketing, Growth Marketing, Demand Generation, Regional Marketing, or a related marketing function; - Experience managing integrated marketing campaigns across multiple markets; - Experience developing and executing social media content strategies and always-on content, and with paid media strategy and campaign execution; - Strong content development, copywriting, and storytelling skills, with analytical mindset with experience measuring campaign performance and optimizing results; - Written and oral proficiency in English is required due to frequent communications with English-speaking stakeholders and as part of Global Integrated Marketing Communications team would have interaction with global team members in English. - Written and oral proficiency in Spanish is required due to frequent communications with Spanish-speaking stakeholders as this position will be responsible for the LATAM region, and some stakeholders speak only Spanish across LATAM. Preferred Qualification(s) - Experience managing B2B social media channels and content strategies; - Experience supporting regional or global marketing organizations; - Experience developing integrated campaigns across owned, earned, and paid channels; - Experience with event marketing and live event social coverage; - Experience working in fast-paced, matrixed, cross-functional organizations; - Experience using marketing analytics and performance measurement to drive business decisions.
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok