Head of Performance

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Omnicom Media EMEA is seeking a strategic leader to define and elevate our Performance Media capability across the agency group. As Head of Performance, you will set the vision for a unified, future-ready approach, establishing best-in-class standards and frameworks that empower our agencies to deliver outstanding results for clients.

When a client wants to use their media spend to drive direct performance outcomes – you proposition will determine how we approach the solution, generating a connected story across all relevant paid media channels, underpinned by the right measurement and technology, delivering the best outcomes.

This role is central to building a market-leading performance media proposition—one that enables our agencies to outthink and outperform, equipping teams with the tools, methodologies, and insights needed to drive measurable business growth.

You’ll bring together expertise from performance channels, codify best practices into clear frameworks, and ensure consistency across platforms. Through structured test-and-learn agendas, strong governance, and seamless integration into omnichannel strategies, you’ll elevate both craft excellence and performance.

You will act as a connector across disciplines, fostering collaboration between teams to deliver integrated, client-centric solutions. Working closely with senior stakeholders and partners, you will foster a vibrant, inclusive community that champions collaboration, continuous learning, and diverse perspectives.

Key Responsibilities

Strategic Leadership & Vision

·         Define the group’s Performance media strategy, across EMEA, ensuring alignment with client objectives and broader business goals.

·         Set the vision for a unified, future-ready capability, establishing clear standards and frameworks for excellence and empowering teams to deliver best-in-class work at scale. Ensure the EMEA vision is translatable and relevant to local markets.

·         Accelerate the connection of performance media to business outcomes through products, processes, tools and best practices

·         Serve as the agency’s senior thought leader on performance marketing

·         Lead the integration of performance solutions into holistic, client-centric media campaigns.

·         Establish structured test-and-learn agendas, strong governance, and seamless integration into omnichannel strategies.

Cross-Discipline Connector

·         Act as a connector across disciplines, driving collaboration between planning, data, activation and measurement teams – to build a single connected vision for performance media.

·         Work with the EMEA AI lead to integrate AI and agentic practices into OM’s performance proposition

·         Develop a proposition that connects client and business data more directly into buying platforms, e.g. CAPI, data strength

·         Facilitate knowledge sharing and best practice adoption across the agency group to maximize impact and innovation.

·         Work with EMEA Channel and Activation leads to establish the role their channel plays in the connected performance story.

Media Capability Development

·         Work closely with planning and strategy teams to develop and embed full-funnel media capabilities, ensuring performance excellence is integrated at every stage of the customer journey.

·         Establish best practice Omni usage and case studies to support performance strategies.

·         Develop role of Acxiom Real ID as a core enabler of the performance proposition 

·         Define and scale addressable/1PD approach across performance media

·         Work collaboratively with FW & Retailers to integrate retailer sales data into performance media capabilities

·         Scale the Omnicom Perform10 program across the region.

·         Scale the Omnicom global measurement frameworks (execution, experimentation, evaluation)

·         Evidence the value of the OM performance approach through case studies, awards etc

Industry Standards, Partnerships & Thought Leadership

·         Ensure compliance with industry regulations and standards, including relevant guidelines and platform-specific requirements.

·         Establish and nurture senior stakeholder relationships across key platform and channel partners, positioning Omnicom Media as world-class performance experts and driving collaborative opportunities.

·         Represent Omnicom Media at industry events, thought leadership panels, and networking opportunities to enhance its profile.

Pitch & Client Engagement

• Play a key role in new business pitches, providing strategic leadership and performance expertise to elevate our proposals and win new clients.
• Engage directly with key senior clients, acting as a trusted advisor and ensuring strategic performance thinking is embedded in their campaigns.

Required Skills & Experience

·         Senior leadership experience in performance marketing within the EMEA region or a major EMEA market.

·         Proven track record of delivering large-scale, innovative performance strategies and campaigns for major clients.

·         Varied performance media experience across Search, Social, Programmatic, Commerce, Video & Affiliates.

·         Strong commercial acumen, with experience driving revenue growth and integrating performance into broader media solutions.

·         Experienced presenter and panel contributor across client and industry events.

·         Demonstrated ability to drive cross-disciplinary collaboration and act as a connector across teams.

·         Deep understanding of digital media trends and technologies, including evolving and emerging platforms.

·         Exceptional stakeholder management, communication, and influencing skills at executive and client level.

·         Passion for digital transformation and empowering teams to embrace new ways of working.





To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/