Full-Time

Chief Financial Officer

CFO

Posted on 4/27/2024

Wheely

Wheely

201-500 employees

Luxury chauffeur service for premium transportation

No salary listed

Senior, Expert

Hammersmith, London, UK

Office-based role located in Hammersmith.

Category
Corporate Finance
Financial Planning and Analysis (FP&A)
Finance & Banking
Requirements
  • Operating in a senior finance role (Director/VP of Finance, CFO) within a high growth, internationally scaling technology business (B2B, B2C, SaaS)
  • Background in FP&A, accounting or commercial finance
  • Building and leading a robust finance team
  • Managing capital allocation, setting KPIs across all functions, and leading the weekly business review
  • Operating in an international business where they would have played an integral role in expansion and growth in international markets
  • Experience with setting up finance and/or accounting processes from scratch, including implementing finance management software
  • Creating operational excellence in a scaling business; ensuring appropriate and robust systems around financial control, tax, and audit, under different jurisdictions at an international scale
  • Experience with managing complex international tax issues
Responsibilities
  • Form part of the leadership team responsible for the successful and sustainable growth of Wheely
  • Play a key role in setting the strategic direction of the business alongside the founders and senior leadership team
  • Leverage the board and investors to help achieve goals, deliver meaningful business outcomes, and positively influence the strategic direction of the company
  • Build, develop, and provide hands-on leadership to an effective Finance team (15+)
  • Shaping the equity story/supporting the founder & board on fundraising and fielding Q&A
  • Maintaining and improving the drivers of shareholder value around; Incremental revenue, operating margin, cash generation, capital expenditure, working capital investment, cost of capital etc.
  • Lead the implementation of the financial planning system
  • Drive performance management through the setting up and maintaining of OKRs, KPIs, appropriate business analysis, revenue projections, and forecasting processes to facilitate short, medium, and longer term business and operational planning across all functions to help decision-making
  • Implementing a global financial consolidation across all aspects of the business, in order to leverage the existing markets in which Wheely operate and expand in to new ones
  • Develop and grow the FP&A and commercial finance function across the unit economics, metrics and drivers that are key to Wheely model, supporting decision making across all functions of the business
  • Develop a strong budgeting and forecasting process to support Wheely’s growth in existing markets as well as new market entry
  • Leading the operational finance side of the business (budgeting, cash flow, forecasting, treasury, tax, and audit) and owning the weekly business review
  • Preparation of management accounts, budgets, and forecasts for the business and monitoring performance against plans
  • Interacting and managing key external relationships including investors, auditors, lawyers, and clients
  • Consolidation of global revenues across all international markets
  • Oversee all AR/AP, bookkeeping, and tax declaration processes
  • Play an integral role in international expansion by ensuring Wheely has a financial structure that is fit-for-purpose, including the management of legal entities, international tax, transfer pricing, and currency exposure
  • Owning and improving internal processes such as procurement, vendor management, and expense approvals
  • Partnering with other functions (Legal, HR) to automate and streamline document flow and decision making process

Wheely provides a luxury ride-hailing service that focuses on offering a premium chauffeur experience. The company caters to clients who desire a more personalized and refined travel option, including business professionals and high-net-worth individuals. Clients can book rides on demand or in advance, with a particular emphasis on airport transfers where chauffeurs meet clients at arrivals for a seamless experience. Wheely's fleet features luxury vehicles like the Mercedes Benz V Class, and all chauffeurs are professionally dressed, ensuring a high standard of service. Unlike traditional ride-sharing services, Wheely uses a fixed pricing model, which is especially appealing for pre-planned journeys, as it removes the uncertainty of fluctuating fares. The company operates in major cities with a demand for luxury transportation, aiming to provide comfort, safety, and elegance in travel.

Company Size

201-500

Company Stage

Series B

Total Funding

$43M

Headquarters

London, United Kingdom

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into Dubai taps into the high-demand luxury market in the Middle East.
  • The new membership program could enhance customer loyalty and provide steady revenue.
  • Growing interest in premium transportation aligns with Wheely's luxury service offerings.

What critics are saying

  • Increased competition in Dubai could impact Wheely's market share and profitability.
  • The membership program may not attract enough high-net-worth individuals, risking financial losses.
  • Regulatory challenges in Dubai may delay or hinder Wheely's growth in the region.

What makes Wheely unique

  • Wheely offers a bespoke, five-star chauffeur service with luxury vehicles.
  • The company provides fixed pricing, eliminating fare fluctuations for pre-planned journeys.
  • Wheely's chauffeurs are highly professional, enhancing the premium travel experience.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Flexible Work Hours

Stock Options

Company Equity

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

1%
CNBC
Feb 7th, 2024
Wheely, Uber's luxury competitor, launches in Dubai to take on the UAE's dominant player

Wheely, a luxury-focused competitor to Uber, is launching in Dubai as it looks to rev up international expansion efforts that were quashed by Covid in 2020.

Marie Claire
Oct 2nd, 2023
Chauffer service Wheely unveils a brand new membership programme

Chauffer service Wheely unveils a brand new membership programme.

AppAdvice
Dec 24th, 2021
Uber, Inc. identified as competitor of Wheely Ltd.

ELLE UK “I tried Uber’s luxurious London competitor Wheely, and it made me think it's possible for money to buy happiness”.

Bloomberg
Feb 24th, 2021
Wheely Ltd. closes offices in Moscow, Russia

“Wheely Ltd. is now looking at these geographies as a hedge against restrictions,” Chirkunov said in a video interview from London, where Wheely moved its headquarters from Moscow just under two years ago.

Silicon Canals
Apr 23rd, 2020
5 clever ways to rock your branding during corona pandemic

European technology news from the startup ecosystem. Founder and publisher: Remco Janssen. Follow us on Twitter: @siliconcanals.

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