Thailand Analytics Leader

Job Description

Job Purpose:

Leads sales efforts for a solution or group of solutions within the Analytics practice (Merchandising, Revenue Growth Management, Route To Market, Media Mix Modelling, Line Price Optimization) and is responsible for the commercial plan development and execution. Key priorities include:

• Driving full sales cycle: expanding business with the existing client portfolio (selling new / renewing existing contract), proactively identifying sales opportunities based on client strategic priorities and networking in close alignment with CBPs
• Close collaboration with Delivery COE team to drive seamless delivery to clients.

Success will require:

• Strong sales leadership including: prospecting, building a pipeline, moving opportunities through the sales cycle; proposing, presenting and discussing solutions with C-level and other decision-makers
• Ability to build enduring relationships with C-level executives – truly passionate relationship developer
• Strong affiliation to Sales Personas & develops sales strategies to suit
• Excellent problem solving skills, solution oriented and good analytical skill
• Very good client-facing and communication/presentation skills
• Financial understanding (eg. P&L, EBITDA) and how this relates to business success
• Excellent at consultative selling
• Ability to speak at external forums
• Strong Collaboration and Networking skills

Core Job Responsibilities:

Earning Client Trust/Building Relationships

• Build and maintain strong networking and C-suite engagement with key players & Sales personas across broad base of client targets.
• Confidence & credibility to talk to a wide range of decision influencers.
• Demonstrate the highest commitment to sales force penetration and retention.
• Demonstrable knowledge of the CPG and Retail industry, understanding how trade and business needs are changing and how Nielsen solutions can help solve client business issues.
• Responsible for developing case studies & client testimonials. Present at client/ Retailer events, external industry events
• Full understanding of Nielsen portfolio and interconnectedness of different solutions.

Understanding Client Needs

• Has a deep understanding of customer business around (pricing , assortment , distribution and execution) and can reframe and challenge the way customers view their businesses
• Clearly understands the needs of different personas at the client end - Sales, Commercial Directors, Revenue Management, Category Management and Retailers and how a particular solution can deliver outcomes.
• Available during final presentation of results to ensure client satisfaction, actionable recommendations and additional opportunity detection

Sales Management

• Deployment of necessary solutions around persona's as part of sales planning process. 
• Able to drive team towards sales targets, has visibility of all opportunities and risk, ensures the team has tight pipeline and proposal tracking systems.
• Comfortable negotiating with senior clients and knows what levers to use. Clearly links the value of Nielsen's Analytics products and solutions with the price to overcome objections. Pre-empts stakeholder objections and pushes the client to a favorable outcome.

Planning and Forecasting

• Owns the business plan: financial target/proposal submission/revenue on hand/pipeline for its group of clients/solutions.
• Takes overall accountability for business planning and implementation. Tracks the financial performance of clients.
• Sound understanding of profitability and EBITDA and how this relates to all proposals and sales. Knows how Nielsen and competitor offerings are priced and is aware of the client budgets.

Team Management and Collaboration

• Relentless curiosity to learn from & share with Analytics peers from APAC markets and beyond
• Team Management (including day-today management, check-ins, one to ones, year-end admin. Etc.) Coaching and training of others on the team.
• Works continuously with CBPs, Commercial Leaders, PL, Delivery COE team & other Analytics APAC leaders to ensure that leads and opportunities are picked up, pertinent information about clients is shared and the relevant people are consulted and/or informed of key activity on an account.

Qualifications

• 10+ years of experience in CPG Sales, Trade Marketing, Retailer - Key Account, Merchandising.
• Bachelor's Degree
• Knowledge in sales processes in CPG companies, customers, modern and traditional market.
• Good knowledge of Nielsen products, services and data preferred
• Digital knowledge , Salesforce
• Excellent business English (+ local language), both verbal and written
• Proven sales acumen
• Strong analytical skills
• Expertise in (application of) one of Nielsen solutions in Analytics is a plus

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion