Vice President - Audience Strategy

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants.

The Vice President, Audience Strategy will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams. The ideal candidate will have experience in media, creative, content, and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical.  Candidates should also have applied knowledge of commonly used advertising technology.

Responsibilities

Client Responsibilities:

• Work directly with clients and internal teams to establish a clear vision, core behaviors & ways of working for an audience-first approach to business/brand strategy
• Thoroughly understands the capabilities / use cases for audience tools & when to recommend which based on needs
• Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, leveraging Epsilon, proprietary data products, and third-party audience platforms
• Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities.
• Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal teams
• Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities
• Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients
• Participate in new business pitches as required
• Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement
• Seeks opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness"

Role Objectives:

• Must have expertise in both Online and Offline media experience, including TV, Display, Search, Social, and Mobile
• Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action
• Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally
• Strong leadership skills and general management orientation
• Critical assessor of talent – builds and motivates high-performing teams
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change
• Team oriented – approachable and viewed as coach and mentor to others
• Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession
• Has exhibited strong communication skills with senior level roles, and has the ability to explain complex concepts to diverse audiences.

Management Responsibilities:

• Accountable for Director, Associate Director, Manager, and Associate level deliverables
• Showcases the ability to manage & mentor others
• Accountable for onboarding and team readiness
• Inspires growth and innovation

Qualifications

• 10+ years of Digital Media experience for VP level with progressive levels of responsibility and business acumen in marketing and communications, team management
• 7+ years managing multiple direct reports, delegating tasks and overseeing deliverables
• Strong experience with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint
• Expert presentation, storytelling, and project management skills
• SQL, SAS, or Python a plus
• Mastery of the digital analytics space and has innovated to develop new opportunities
• Expert understanding of audience tools (MRI, GWI, Epsilon)
• Expert understanding of digital marketing, CRM, and audience segmentation
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
• Client-ready presentation, storytelling, and project management skills
• Expert understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Expertise with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Deep knowledge of Web analytics tools (e.g., Google Analytics)
• Deep knowledge of Identity Solution tools (eg. Epsilon, Liveramp, Neustar)

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $159,695.00 - USD $244,720.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/18/2027.