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Debenhams Group

Head of Brand Partnerships - PR & Social

PR & Communications +1Confirmed live in the last 24 hours
Full-timeManchester, UK

About the Job

Requirements

  • Significant senior experience across public relations, partnerships, influencer marketing, social media or brand activation, ideally within fashion, beauty, retail, lifestyle or another consumer-led business.
  • Strong consumer public relations experience and an excellent understanding of the UK media landscape.
  • A strong network across media, talent, creators, brands and agencies.
  • Proven experience developing high-impact brand partnerships.
  • Deep understanding of influencer and creator marketing.
  • Experience leading social strategy across major consumer platforms.
  • Experience creating standout events, launches and experiential activations.
  • Strong commercial judgement and experience managing meaningful budgets.
  • The ability to connect brand activity to measurable business outcomes.
  • Relationship-building, influencing and negotiation skills.
  • Experience leading high-performing teams and external agencies.
  • A strong instinct for current and emerging culture.
  • Ideas, energy and confidence to execute them.

Responsibilities

  • Own the consumer public relations strategy for the Debenhams brand, building awareness, relevance and positive conversation.
  • Identify stories, moments and opportunities that can generate standout earned media coverage.
  • Build strong relationships with key fashion, beauty, home, lifestyle and consumer media.
  • Lead public relations agency relationships, ensuring clear objectives, execution and return on investment.
  • Develop proactive public relations plans around key brand moments, launches, partnerships and commercial priorities.
  • Work closely with the Brand Director and wider Communications teams to align brand public relations with the broader Debenhams narrative.
  • Identify opportunities for senior brand spokespeople, thought leadership and commentary where relevant.
  • Own press events, media moments, launches and brand experiences.
  • Monitor brand sentiment, coverage and share of voice, using insight to shape future activity.
  • Support reactive public relations and reputation management where required.
  • Develop and deliver the Debenhams partnership strategy, identifying brand, commercial and cultural collaborations that grow reach and relevance.
  • Build relationships with complementary brands, talent, media, entertainment and cultural partners.
  • Lead partnership negotiations from idea through to activation.
  • Identify partnerships that can drive brand fame, customer acquisition, public relations impact and commercial value.
  • Ensure partnerships feel distinctly Debenhams and create reasons for customers and media to talk about the brand.
  • Measure partnership performance and return on investment to improve future investment.
  • Own the Debenhams influencer and creator strategy across fashion, beauty, home and lifestyle.
  • Build a network of creators who fit the brand and its customers.
  • Develop longer-term ambassador relationships alongside tactical campaign activity.
  • Lead influencer agencies and partners, ensuring activity delivers against brand and commercial objectives.
  • Spot emerging creators and cultural voices.
  • Measure performance across reach, engagement, earned value, traffic and commercial impact.
  • Set the strategic direction for Debenhams across its social channels.
  • Build an always-on social presence that feels current, engaging and culturally connected.
  • Grow communities and create two-way conversation with customers.
  • Ensure social media amplifies wider campaigns, public relations moments, partnerships and creator activity.
  • Stay ahead of new platforms, behaviours, trends and opportunities.
  • Use performance data and cultural insight to evolve the social approach.
  • Own the strategy and delivery of Debenhams brand events, launches and experiences.
  • Create events and experiences that people want to attend, share and discuss.
  • Bring together media, influencers, customers, partners and talent around key brand moments.
  • Lead event agencies, suppliers and production partners.
  • Identify opportunities for Debenhams to participate in the cultural calendar in unexpected and relevant ways.
  • Ensure every experience delivers brand impact and measurable value.

Desired Qualifications

  • Fashion, beauty, retail, lifestyle or other consumer-led business experience is ideally suited.
  • The role would ideally bring significant senior experience across public relations, partnerships, influencer marketing, social media or brand activation.

About the Company

Debenhams Group

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