Integrated Marketing Manager

Role

About the Role

Great marketing is more than a compelling message. It's about reaching the right people, at the right time, with solutions that make a difference in their lives.

At Southland Credit Union, we're looking for an Integrated Marketing Manager who can turn big ideas into meaningful results. In this role, you'll help shape how we attract new Members, strengthen existing relationships, and connect people with financial products and services that support their goals.

Working closely with the VP of Marketing, you'll play a key role in shaping campaign strategy and driving initiatives from initial concept through execution and performance evaluation. This is a role for someone who can see the bigger picture, recognize opportunities, bring forward recommendations, and take ownership of turning strategy into measurable results.

Major Duties and Responsibilities

Turning Marketing Strategy Into Action

Every successful campaign starts with understanding who you're trying to reach, what matters to them, and what you want to accomplish. As the Integrated Marketing Manager, you'll translate organizational priorities into thoughtful marketing strategies that connect the right audiences with the right messages.

You won't simply be executing campaigns that have already been defined. You'll help determine the approach—identifying opportunities, understanding target audiences, shaping messaging, selecting the right channels, and establishing how success will be measured.

You'll lead integrated campaigns across digital advertising, email, websites, social media, direct mail, Financial Center communications, and other marketing channels. By bringing together creative development, compelling storytelling, digital marketing, and audience insights, you'll ensure each campaign delivers a cohesive experience and supports Southland's broader business objectives.

You'll also look for ways to make marketing more relevant and effective through audience segmentation, personalization, testing, and optimization. Your ability to connect business priorities with Member insights and marketing performance will help guide decisions and shape stronger campaigns.

Driving Campaigns and Cross-Functional Partnerships

Strong marketing requires more than a good strategy. It takes someone who can bring the right people together, influence direction, and move initiatives forward.

You'll serve as a key Marketing partner to departments including Lending, Operations, Digital Banking, and Member Experience. By understanding their priorities and challenges, you'll identify opportunities to translate business needs into marketing initiatives that attract new Members, encourage product adoption, deepen existing relationships, and support Member engagement.

You'll lead campaign planning and coordination across internal teams, marketing specialists, and external vendors. From developing campaign briefs and providing creative direction to managing timelines, deliverables, and stakeholder feedback, you'll maintain ownership of the work while keeping everyone aligned on the desired outcomes.

This role calls for someone who can confidently make recommendations, exercise sound judgment, and address challenges without waiting for direction at every step. When priorities shift or obstacles arise, you'll identify solutions, manage competing demands, and keep initiatives moving forward.

Measuring Results and Improving Performance

Great marketing doesn't end when a campaign launches. Understanding what worked, what didn't, and where opportunities exist is just as important as the strategy behind it.

You'll monitor campaign performance against established objectives and key performance indicators, using marketing analytics, behavioral data, and audience insights to evaluate effectiveness. You'll translate those findings into meaningful recommendations that help improve acquisition, Member engagement, product adoption, and retention.

You'll also oversee campaign budgets, monitor expenditures, and recommend adjustments based on performance and business priorities. Working with Compliance and other stakeholders, you'll coordinate required reviews and approvals to ensure campaigns align with Southland's brand standards, messaging guidelines, and applicable regulatory requirements.

Success means serving as a trusted marketing partner who can independently lead initiatives, influence campaign direction, anticipate challenges, and deliver results. You'll know how to balance the bigger strategic picture with the details required to bring each campaign to life, while continuously looking for ways to improve performance and strengthen Member relationships.

Knowledge and Skills

What Helps You Succeed

Experience

• Five or more years of progressive marketing experience, including demonstrated responsibility for developing and executing integrated marketing campaigns.
• Proven ability to independently lead complex, multichannel marketing initiatives from planning through execution and performance evaluation.
• Strong copywriting, editing, and storytelling skills, with experience developing clear, compelling marketing content across digital and traditional channels.
• Experience coordinating cross-functional teams, managing multiple project timelines, and driving accountability without direct supervisory authority.
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, audience segmentation, and campaign performance measurement.
• Strong analytical skills, including the ability to interpret marketing performance data and translate insights into actionable recommendations.
• Experience presenting recommendations and collaborating with stakeholders at various organizational levels.

Education

• Bachelor's degree in Marketing, Design, Communications, Journalism, Public Relations, Visual Communications, or a related field preferred.

You'll Be at Your Best in This Role If You...

• Think strategically and can independently translate organizational priorities into marketing strategies and actionable plans.
• Take ownership of initiatives from concept through execution, evaluation, and continuous improvement.
• Can see the bigger picture while staying engaged in the details that bring campaigns to life.
• Exercise sound judgment, confidently make recommendations, and influence decisions through data, insights, and creative thinking.
• Understand how to bring together multiple marketing channels to create cohesive campaign experiences.
• Have a strong instinct for developing clear, compelling messaging that connects with different audiences.
• Use data, audience insights, and performance metrics to guide decisions and identify opportunities for improvement.
• Anticipate challenges, identify solutions, and move initiatives forward without waiting for direction at every step.
• Communicate confidently, present ideas and recommendations, and build productive relationships across departments.
• Manage multiple initiatives, competing priorities, and deadlines while maintaining organization, accuracy, and accountability.
• Experience with ActiveCampaign, Kentico, Google Analytics, Google Tag Manager, or similar marketing and analytics platforms is a plus.
• An understanding of financial services products, marketing compliance, consumer privacy, and advertising disclosure requirements is preferred.

Why Southland?

At Southland Credit Union, our purpose is People Helping People. That means helping individuals and families make informed financial decisions, build stronger financial futures, and feel confident about the choices they make.

Our Marketing team plays an important role in bringing that purpose to life. The campaigns we create help people discover financial solutions, understand the services available to them, and stay connected to the Credit Union throughout their financial journey.

With deep roots in Southern California, Southland is built on relationships, trust, and a commitment to doing what's right for our Members. As our Integrated Marketing Manager, you'll have the opportunity to influence how those relationships begin and continue through thoughtful, strategic marketing.

You'll work closely with leadership and partners across the organization, contribute your perspective to important business priorities, and see how your work connects marketing strategy to meaningful results.

If you're looking for a role where you can shape strategy, take ownership of meaningful initiatives, and bring together creativity, data, and business insight to make a difference, we'd love to hear from you.

Equal Opportunity & Pay Transparency

Southland Credit Union is an Equal Opportunity Employer. In accordance with California law, the pay range for this position is included in the job posting. Actual compensation will be based on qualifications, experience, skills, and business needs.

Salary Minimum

USD $79,000.00/Yr.

Salary Maximum

USD $99,000.00/Yr.

Compensation: 79000 to 99000 (USD)