Lead Product Manager
Lawn Starter
Lead Product Manager
Lawn Starter
Marketplace for insured lawn care pros
LawnStarter · United States (Remote) · Full-time · Posted 2026-11-11
Salary: USD 170,000–225,000
Workplace: remote
Department: Product
About LawnStarter
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $750M in bookings. We're expanding beyond lawn care to become the one-stop shop for home services: three brands (LawnStarter, Lawn Love, Home Gnome), one shared platform.
About Product at LawnStarter
Our BHAG: 1+ job per household, every year. Getting there means winning on four fronts at once: more customers, more Pros, excellent service for both sides, and an AI-run company that moves faster than its size should allow.
About AI Agents at LawnStarter
Our mission: power every AI experience. For homeowners and for Pros (the lawn care providers on our marketplace), conversational AI can do far more than answer questions. It can skip a service, reschedule a visit, or book a new one mid-conversation, even when the customer's own AI agent is the one talking. And it doesn't have to live only in a chat window: we're bringing agentic experiences into the workflows homeowners and Pros already use, so the product does the work for them wherever they are. You'll decide what that looks like for both sides, then ship it.
The Role
This is LawnStarter's first core AI PM role. You'll own our conversational AI and agent experiences for consumers and Pros: the chat, the actions it takes, the moment it hands off to a person, and how outside AI agents work with us. Beyond chat, you'll bring agentic experiences into existing consumer and Pro workflows, so AI takes action inside the product rather than alongside it.
As Lead PM, you're an individual contributor with Lead-level scope, reporting to the Sr. Director of Product. The AI experiences you power will often sit inside surfaces other PMs own, so you'll share goals with the Customer Experience lead, the First Service Experience lead, and the Pro Experience PM, and build with engineering, applied science, design, data, customer service, and operations.
What makes this role different:
What You'll Own
Problems to Solve
From answering questions to solving problems.
A chatbot that explains how to reschedule is useful. One that understands what the customer or Pro actually needs, recommends the right thing, and then does it for them is a different product, and a riskier one. Sometimes the best answer isn’t the action they asked for: a skip might be better as a reschedule, or a one-time booking better as a plan. You’ll decide which actions the AI takes on its own, which need confirmation, and what happens when it gets one wrong.
Knowing when to hand off, and doing it well.
Some conversations belong with a person. Which ones? And can the bot tell before the customer gets frustrated? When the handoff comes, the support agent should pick up with full context so the customer doesn't repeat themselves.
When the customer's agent is the one asking.
Sometimes the one talking to LawnStarter won't be a homeowner. It'll be their own AI agent, such as ChatGPT, asking about a service, booking one, or changing it. You'll work out what we let an outside agent do and how the customer stays in control.
Evals and guardrails for two audiences.
A good answer for a homeowner isn't a good answer for a Pro. You'll build the evals that tell us when an AI experience is good enough to ship and when its quality slips, plus the guardrails that keep it safe once it's live.
What Success Looks Like (Year 1)
AI shaping the experience: AI experiences live for consumers and Pros, and shaping a meaningful share of how both sides interact with LawnStarter, measured by:
Share of conversations resolved by AI without a human (resolution or containment rate)
Action accuracy: errors on reschedules, skips, and bookings stay below a set bar
Pros get more done because of AI: Pros spend less time on admin and coordination, and say AI makes them more productive.
Who You Are
Experience: 6+ years of product management, including at least 3 years launching AI products to customers (internal or external).
An AI builder who has shipped to real users. You've put AI products in front of real end users, whether in B2C, B2B, or B2B2C, and at least one was a chatbot or conversational AI running in production. You read transcripts to find where conversations break. If your AI work stopped at demos, prototypes, or a thin prompt wrapper that never met a real user, this isn't your role.
The owner of quality. You write evals yourself. You know when an AI experience is good enough to ship, and when its quality starts to slip. Would you rather someone else define what "good" means? Then you'll struggle here.
Fluent in agents and tool use. You understand what changes when an agent stops producing text and starts calling actions on real systems, and you design for the ways that goes wrong. PMs who treat AI as a feature bolted onto the side won't last here.
A strategist who prioritizes with data. You set priorities, say no with reasons, and back each call with evidence. If your roadmaps run on instinct alone, this is unlikely to be a good fit.
A systems thinker. You see a product change as one part of a larger system and think through its second- and third-order effects before you ship. Here, that system is a marketplace: a change for customers almost always touches Pros, pricing, and operations too. You plan for those effects in the spec, not after launch. Marketplace experience helps, but what matters most is that you instinctively ask, "What else does this change?" If you'd rather ship your piece and let other teams deal with what it changes, this isn't your role.
This Role Is NOT
Low-stakes. AI that reschedules or skips a service fails in front of customers and Pros, so the safety bar is high. And since your work lives inside surfaces other PMs own, you'll lead through influence.
Bachelor’s degree in business, analytics, engineering, design, or a related field, or equivalent practical experience, plus 6+ years of product management experience on consumer-facing products.
LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment.
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Marketplace for insured lawn care pros
LawnStarter operates as an online marketplace that connects homeowners and property managers with local, insured lawn care professionals who provide services such as mowing, aeration, landscaping, pest control, irrigation, and tree care. Customers book services online, track orders, and leave feedback, while LawnStarter verifies providers and ensures they are insured. The company earns revenue by taking a commission from each transaction and by offering a subscription for regular lawn maintenance. It differentiates itself through a vetted network of insured providers, a streamlined online experience, and community initiatives like the Lawntrepreneur Scholarship. The goal is to make lawn care easy and reliable at scale by delivering high-quality service through a transparent, tech-enabled marketplace and to support the next generation of lawn care entrepreneurs.
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