Associate Director, Marketing Excellence - Marketing Excellence

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary:

The Associate Director, Commercial Excellence is responsible for supporting the development, implementation, and adoption of enterprise commercial excellence capabilities that strengthen strategic planning, launch readiness, and execution across global and local markets.

This role will partner across Global Commercial Strategy, Marketing, Medical, Market Access, Business Insights & Analytics, Learning, IT and other functions to advance best practices, improve organizational effectiveness, and enable consistent execution of commercial priorities. 

The successful candidate will bring strong commercial and strategic expertise, experience working in matrix organizations, and a demonstrated ability to lead cross-functional initiatives, drive adoption of new ways of working, and deliver measurable business impact.

The role will help shape the future of commercial excellence by supporting key enterprise priorities, including Unified Brand Planning, Global Brand Strategy, capability development, and AI initiatives. 

Responsibilities:

Commercial/Brand Excellence & Strategic Planning

• Support the evolution, implementation, and continuous improvement of commercial excellence frameworks, processes, tools, and best practices across the organization (e.g., Unified Brand Planning, Global Brand Strategy) 

• Contribute to the development and deployment of strategic planning methodologies that improve decision-making, alignment, and execution. 

• Identify opportunities to simplify and enhance commercial processes while maintaining consistency and quality. 

• Partner with brand teams and cross-functional stakeholders to strengthen strategic planning capabilities and execution excellence. 

• Develop guidance, tools, and resources that support customer-centric, data-informed decision making, as needed. 

Launch Excellence

• Partner with Launch Excellence function to enhance launch planning, readiness, and execution capabilities. 

• Support the development and implementation of launch frameworks and best practices. 

• Facilitate knowledge sharing and continuous improvement based on launch learnings and market feedback. 

AI enablers

• Lead or support product ownership for SAMai and oversee continuous improvement, enhancements and adoption. 

• Partner with IT to manage and deliver on releases. 

• Support integration with OASIS. 

Capability Building

• Design, develop and/or support the development and delivery of capability-building resources, workshops, learning experiences, and toolkits that strengthen commercial capabilities globally. 

• Partner with Learning teams to ensure effective integration of commercial excellence methodologies into learning programs. 

• Support coaching and learning initiatives that enable adoption of new skills, capabilities, and ways of working. 

Change Management & Organizational Adoption

• Lead and support change management activities associated with new frameworks, tools, technologies, and business processes. 

• Develop communication and engagement strategies that drive awareness, understanding, and adoption among stakeholders. 

• Build strong partnerships across functions and geographies to facilitate successful implementation of strategic initiatives. 

Innovation & Continuous Improvement

• Monitor industry trends, emerging technologies, and leading practices to identify opportunities that advance commercial excellence. 

• Support the evaluation and implementation of innovative approaches, digital solutions, and AI-enabled tools that improve business effectiveness. 

• Gather stakeholder feedback and performance insights to continuously improve offerings and capabilities. 

Measurement & Reporting

• Partner with members of the MLx team to define and monitor performance measures to assess program effectiveness, capability adoption, and business impact. 

• Develop insights and recommendations that inform future investments and strategic priorities. 

• Track progress against key objectives and support communication of outcomes to leadership and stakeholders. 

Key Relationships 

Internal 

• CASA 

• Marketing 

• Medical 

• Market Access 

• Business Insights & Analytics 

• IT 

• Learning 

• Regional and Local Market Teams 

External 

• Consulting Partners 

• Learning and Capability Partners 

• Technology and Innovation Partners 

• External Agencies and Vendors 

Qualifications:

• Bachelor's degree required. 

• Minimum of 5 years of experience within pharmaceutical, biotechnology, healthcare, or related industries. 

• Demonstrated experience in commercial strategy, marketing, brand planning, commercialization, launch planning, business excellence, or related functions. 

• Experience leading complex cross-functional initiatives in a matrix environment. 

• Strong business acumen and understanding of commercial drivers, market dynamics, and strategic planning processes. 

• Demonstrated ability to influence stakeholders across organizational levels without direct authority. 

• Strong project management, communication, and organizational skills. 

• Proven ability to manage multiple priorities, navigate ambiguity, and deliver results. 

• Experience supporting organizational change initiatives and driving adoption of new processes or capabilities. 

Preferred Qualifications 

• Advanced degree (MBA, PharmD, MS, or equivalent). 

• Global or regional marketing experience. 

• Experience supporting product launches and commercialization activities. 

• Experience developing and implementing planning frameworks, methodologies, or business processes. 

• Experience designing and delivering capability-building programs, workshops, or learning solutions. 

• Familiarity with digital, analytics, AI-enabled, or technology-driven business solutions. 

• Experience managing external partners, agencies, consultants, or vendors. 

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Princeton - NJ - US: $167,520 - $202,992 


The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings athttps://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only:  If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

For roles based in Washington State only: If you live in or expect to work from Washington State if hired for this position, please visit this page for important information about the Washington Fair Chance Act.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [email protected]with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1608132 : Associate Director, Marketing Excellence