Senior Director Marketing Technologies

Senior Director Marketing Technologies

The Senior Director, Marketing Technologies leads PlayStation's global marketing technology capabilities across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data. This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players. The role strengthens how these capabilities work together, improves the scalability and reliability of the marketing technology ecosystem, and supports its continued evolution as business needs grow.

We are seeking a technology leader with direct software or data engineering experience building marketing technology products and platforms. The successful candidate can lead engineers and technical product teams, make architecture and build-versus-buy decisions, and translate marketing needs into durable systems. Experience limited to administering vendors or managing a marketing technology stack without direct engineering experience does not meet the requirements of this role.

Key Responsibilities

Technology Engineering and Product Leadership

• Lead and develop multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, opportunities for growth, and accountability for delivery.
• Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
• Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
• Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
• Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
• Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
• Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.

Measurement Experimentation and Audience Activation

• Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.
• Lead audience activation and marketing data teams responsible for identity, segmentation, consent-aware audience management, data quality, governance, and activation readiness.
• Connect audience, measurement, and activation capabilities across marketing channels so teams can plan, execute, learn, and optimize through shared data and platforms.
• Partner with Data Science and Analytics leaders to embed experimentation, causal measurement, predictive models, and decision support into marketing workflows.
• Assess and scale AI and automation use cases that improve marketer productivity, decision quality, and customer relevance.

Strategy and Transformation

• Serve as the technical and strategic partner to Media, Creative, Brand Marketing, Product Marketing, Marketing Operations, Data Science, and Business Analytics leaders.
• Partner across SIE teams that own or influence the marketing technology stack to strengthen alignment across architecture, product vision, roadmap, and investment priorities.
• Lead high-priority transformation initiatives, managing execution, organizational dependencies, adoption, and measurable business outcomes.
• Partner with marketing leaders to improve workflows and operating practices as new platform capabilities are introduced.
• Balance global platform standards with appropriate local and product-level flexibility while maintaining security, privacy, and architectural integrity.
• Define success measures and post-launch KPI tracking for platform performance, adoption, marketing effectiveness, and business impact.

Skills and Qualifications

• Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable. An advanced degree is preferred.
• 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
• Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
• Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms, beyond implementing or administering third-party tools.
• Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
• Experience leading and developing multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.
• Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions.
• Experience with AI-powered products, machine learning platforms, or automation in production environments.
• Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions.
• Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions.

The estimated base pay range for this role is listed below. 226200 - 339400 USD