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Nestle

Global branded foods and beverages producer

Activation Manager

Growth MarketingUpdated on Nov 14
Full-timeDüsseldorf, Germany

About the Job

Requirements

  • A completed degree in Marketing, Business Administration, Commercial, or an equivalent qualification.
  • 2–3 years of experience in marketing, consumer engagement, customer relationship management, commercial activation, brand management, or a related commercial function, ideally in a direct-customer environment.
  • Experience developing and implementing multichannel activation, customer relationship management, or marketing campaigns focused on customer engagement and business performance.
  • Experience using customer, consumer, and commercial insights to develop targeted activation initiatives.
  • Strong project management skills and the ability to manage cross-functional stakeholders.
  • Experience with customer relationship management, customer engagement, or marketing automation platforms is advantageous.
  • A structured, execution-oriented, collaborative working style and high quality standards.
  • Strong results and execution orientation.
  • Very good communication and stakeholder management skills.
  • Fluency in spoken and written German and English.

Responsibilities

  • Orchestrate the annual activation and promotion plan in close coordination with product managers and with support from the brand and content teams.
  • Develop targeted activation measures for the active customer base using customer knowledge, segmentation, targeting approaches, and insights from CE&I.
  • Manage activation performance and derive optimizations against defined business, engagement, and response goals.
  • Ensure the planned business impact of activation measures and adapt the activation plan as needed to continuously improve campaign effectiveness and customer response.
  • Coordinate and co-develop direct-mailing and customer relationship management communication plans with NBS and relevant external partners.
  • Conduct pre- and post-analyses and derive optimization measures in collaboration with channels.
  • Contribute demand-shaping assumptions, activation planning, and customer-response insights to support sales-forecast quality in collaboration with relevant cross-functional stakeholders.
  • Translate acquisition priorities into integrated activation plans for direct channels and trade.
  • Coordinate closely with product managers, trade, channel teams, and other commercial stakeholders to ensure consistent activation across relevant touchpoints.
  • Use customer, CE&I, and commercial insights to develop effective acquisition measures that support growth of the active customer base.
  • Continuously assess conversion, acquisition, renovation, and attrition to further develop measures.
  • Define and manage relevant initiatives jointly with marketing colleagues to achieve activation, customer engagement, and acquisition goals.
  • Manage and monitor the activation budget and coordinate internal and external stakeholders to implement defined measures successfully.
  • Drive organizational improvements and efficiencies through collaboration with other departments.
  • Contribute relevant activation and customer relationship management perspectives to the market-planning process with commercial and channel teams.
  • Build a strong cross-functional network in which stakeholders collaborate effectively and understand their contributions to shared project goals.
  • Set project timelines, deliverables, and performance goals, providing clear direction to the organization.

Desired Qualifications

  • Experience with customer relationship management, customer engagement, or marketing automation platforms.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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