Associate Director - Data and Analysis

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Associate Director who can connect the dots between data, media performance and business strategy. This individual will serve as a strategic partner to our clients and internal teams, translating complex data and measurement results into actionable insights and recommendations that drive smarter marketing decisions.

The ideal candidate brings a strong understanding of the paid media ecosystem, a passion for uncovering the story behind the numbers, and the ability to turn analytical findings into meaningful business impact.

Sound like you? Read on.

Responsibilities

As an Associate Director, you’ll work closely with clients and cross-functional teams across the PESO ecosystem (Paid, Earned, Shared and Owned), with a primary focus on paid media. You'll have the opportunity to influence media strategy, optimize marketing investments and bring a broader strategic perspective to the work we deliver.

Day-to-day, your role includes:

• Serving as a trusted strategic partner to clients, developing close working relationships and providing a blend of agency expertise and consultative guidance.

• Partnering closely with paid media teams to evaluate campaign performance, measurement results and opportunities to optimize media investments.

• Analyzing Marketing Mix Modeling (MMM) results, translating findings into actionable insights and collaborating with media strategy teams to inform and optimize media plans.

• Interpreting brand lift studies and other measurement outputs to understand campaign effectiveness and identify opportunities for improvement.

• Developing forecasts, projections and analytical models using Excel to support media planning, investment decisions and strategic recommendations.

• Looking beyond the numbers to understand the underlying drivers of consumer behavior, campaign performance and business outcomes.

• Connecting insights across multiple workstreams and translating complex findings into compelling stories and strategic recommendations for clients and internal stakeholders.

• Working across the broader PESO ecosystem, identifying opportunities to connect data, media, creative, CRM and other marketing disciplines to deliver more integrated solutions.

• Understanding the technical infrastructure and measurement capabilities that support the media ecosystem, partnering with technical teams as needed to inform recommendations and solutions.

• Leading client presentations and confidently communicating analytical findings, strategic implications and recommendations to senior stakeholders.

• Managing and mentoring team members, including a Managing Analyst and PGD Analysts, while fostering a collaborative, positive and high-performing team environment.

• Taking ownership of projects and workstreams, proactively identifying opportunities and driving deliverables forward with a high degree of independence.

Qualifications

We're looking for strong, impactful work experience, which typically includes:

• 7-9 years of experience in analytics, data strategy, media measurement or marketing analytics within an advertising agency, management consulting company or ad tech environment.

• Strong understanding of the paid media ecosystem, with previous experience partnering closely with paid media teams and understanding how media strategy, investment and performance intersect.

• Experience interpreting Marketing Mix Modeling (MMM) results and translating findings into actionable media optimization recommendations.

• Familiarity with brand lift studies, campaign measurement and other methodologies used to evaluate marketing effectiveness.

• Strong Excel skills, including experience developing forecasts, analyzing data and building analytical models to support business decisions.

• Exceptional analytical, critical thinking and problem-solving skills, with the ability to dig beneath the surface of the data to identify meaningful insights and opportunities.

• Strong strategic storytelling and presentation skills, with the ability to connect disparate data points and communicate a clear, compelling narrative to clients and internal teams.

• Proven ability to build and maintain strong client relationships, confidently lead client conversations and present strategic recommendations.

• Experience managing, mentoring and developing analysts, with the ability to provide direction while empowering team members to take ownership of their work.

• Understanding of digital media measurement, tracking and technical infrastructure, including familiarity with how media data is collected, organized and utilized. Hands-on technical implementation experience is not required.

• Ability to work autonomously, take initiative and operate as a self-starter without requiring significant day-to-day oversight.

• A collaborative, positive and solutions-oriented mindset, with a strong sense of accountability and a can-do attitude.

• A four-year college degree; advanced degree is a plus.

• Passion for marketing, media, analytics and emerging trends in the digital landscape.

• The ability to thrive in a fast-paced and deadline-driven environment.

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $112,290.00 - USD $153,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/1/2027.