Full-Time

Senior Technical Product Marketing Manager

Posted on 7/17/2025

Frontify

Frontify

201-500 employees

Centralized brand management SaaS platform

No salary listed

London, UK

Hybrid

Hybrid role; on-site 2 days/week at London or St. Gallen offices, with remaining days remote.

Category
Product (2)
,
Required Skills
Amplitude
Figma
Salesforce
Requirements
  • 6+ years of experience in Product Marketing roles, with several years in B2B Software-as-a-Service, including experience marketing developer platforms, APIs, or integration ecosystems.
  • Experience collaborating closely with Product Managers, partner teams, and cross-functional teams.
  • Passion for understanding the product in-depth and sharing that knowledge and customer impact across the company; being a product advocate.
  • Experience working with or marketing to a developer audience and comfort speaking about APIs, Software Development Kits, and integrations.
  • Comfortable with user data and experience in industry and customer research.
  • Ability to translate complex technical product information into clear, accessible insights that empower internal teams and proactively advocate for the product through presentations, demos, and hands-on knowledge sharing.
  • Track record of guiding, influencing, and collaborating with cross-functional teams such as product, engineering, and sales; excellence as a measurable standard.
  • Fluency in English, both written and spoken.
Responsibilities
  • Act as a proactive advocate for Frontify’s developer and integration capabilities by sharing product features, technical use cases, and insights across the company.
  • Utilize tools like Loom and Screenstudio for engaging video overviews, and join or host meetings to share knowledge, answer questions, and deepen team alignment.
  • Maintain close relationships with key stakeholders in the Product, Partnerships, Marketing, and Commercial teams to create effective enablement materials and ensure ongoing alignment with Frontify’s strategic goals.
  • Manage communication to keep everyone informed and aligned across product initiatives.
  • Support partner developers with clear value propositions, co-marketing initiatives, and joint go-to-market planning.
  • Gather and synthesize customer and market insights, providing valuable feedback to product teams to inform development and enhance product-market fit.
  • Bring data and findings to life in a way that drives decisions and fuels impactful product and feature updates.
  • Collaborate with the Marketing team to support external campaigns for new product features and updates. Leverage customer and market insights to ensure messaging aligns with product goals and resonates with user needs.
  • Translate technical specifications into benefit-led messaging that resonates with both developers and business stakeholders.
  • Use tools such as Figma, Gong, Amplitude, and Salesforce to manage projects, analyze data, and create presentations, with a focus on data-driven decision-making and content creation.

Frontify provides a centralized platform for businesses to manage their brand identity and marketing assets. The software works by integrating with existing design and communication tools to store brand guidelines, 3D visualizations, and custom fonts in a single cloud-based hub. Unlike many competitors, Frontify allows users to build highly customized environments using modular content blocks that adapt to specific team workflows. The company's goal is to help organizations maintain a consistent brand image across all global touchpoints by streamlining the collaboration between brand leaders and marketing teams.

Company Size

201-500

Company Stage

Series C

Total Funding

$80.6M

Headquarters

St. Gallen, Switzerland

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Enterprise customers (Uber, Microsoft, Kia, Vodafone, Maersk, Allianz) drive recurring SaaS revenue across 100+ countries.[3]
  • B Corp certification (November 2025) strengthens brand positioning with ESG-conscious enterprise buyers.[3]
  • Content marketing partnership generated 550 leads while maintaining brand identity, validating organic growth strategy.[1]

What critics are saying

  • Canva's freemium model and $120B valuation enable predatory pricing for mid-market brand management.[1]
  • Adobe Creative Cloud integration threatens customer base if bundled with design software at lower cost.[1]
  • Customer concentration: Uber, Microsoft, Kia likely represent 40–60% ARR; migration risk to Adobe/Figma material.[1]
  • TwicPics integration distraction from core platform while Figma, Penpot ship faster feature iterations.[1]
  • Monotype partnership dependency: API pricing increases or direct-to-customer shift eliminates key differentiation.[1]
  • AI-powered design automation (Midjourney, Adobe Firefly) erodes demand for centralized asset management.[1]
  • No disclosed funding since 2021; 300-person headcount creates burn rate pressure versus well-capitalized competitors.[1]
  • GDPR/Swiss data sovereignty compliance costs escalate across multi-region architecture (Switzerland, UK, US).[1]
  • Hugo Timm hire signals design leadership churn; talent attrition directly impacts product velocity.[1]

What makes Frontify unique

  • Monotype font integration centralizes typography workflows, reducing creative team non-creative tasks by 25%.[1]
  • TwicPics acquisition enables real-time image/video processing, positioning Frontify as comprehensive brand solution.[2]
  • AI-powered asset organization and automated multi-channel transformation eliminate manual resizing workflows.[5]

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Mar 19th, 2026
Monotype and Frontify integrate fonts platform to streamline brand typography workflows

Monotype, a global typography leader, has partnered with Frontify, a brand management platform, to integrate font management directly into Frontify's system. The collaboration enables customers to access and manage their Monotype Fonts library within Frontify without switching platforms. The integration addresses workflow inefficiencies, with research showing creative teams spend over 25% of their time on non-creative tasks including asset management and compliance issues. Powered by Monotype's Enterprise API, the solution centralises typographic workflows, streamlines collaboration for distributed teams, and helps maintain licensing compliance. Customers can now sync fonts directly from Monotype Fonts into Frontify's brand guidelines and templates. The integration is currently available to customers, with both companies planning further expansion. Frontify serves global brands including Uber, Microsoft and Kia.

It's Nice That
Jun 5th, 2025
Frontify Future's bespoke typeface champions the kinetic future of branding

That's why brand management tool Frontify has launched Frontify Futures, a platform exploring how brands are due to evolve, both in a practical sense - how they're built - and how they are interacted with.

It's Nice That
Feb 17th, 2025
Koto, The White Pube, Stella Murphy and Will Norman: Ticket's now available for March's Nicer Tuesdays!

The Useful School will also be partnering with Frontify for March's event, one of the world's leading brand-building platforms.

Marketing Beat
Sep 18th, 2024
Frontify launches OOH with glaring mistake to challenge brand-building conventions

Frontify launches OOH with glaring mistake to challenge brand-building conventions.

Startupticker.ch
Aug 10th, 2023
Career Growth With Startup Positions

There have been some organisational changes at Frontify – the startup merged its marketing with commercial teams and appointed a new Chief Commercial Officer. Promotions also took place at other startups for the positions CEO.Frontify, a leading provider of brand management software, has restructured the company, eliminating the position of chief marketing officer (CMO). It has merged the marketing team will with the commercial team. Former CMO Rebecca Rosborough will assume the Chief Commercial Officer (CCO) role – 11 months after being hired as CMO at Frontify in 2022. Besides leading the marketing, sales and customer teams, she will also be responsible for implementing a multi-regional marketing strategy and driving digital innovation. Rosborough brings extensive experience from multinational companies and agencies

INACTIVE