SOCi, the CoMarketing Cloud for Multi-Location Enterprises, is currently looking for a Marketing Web Manager that will be responsible for the overall performance of SOCi’s website. 

Who We Are

SOCi is one of the fastest growing technology companies in the United States, ranking in the top tier of Inc 5000’s Fastest Growing Companies in America list for the last several years consistently.  The builder of an award-winning enterprise SaaS marketing platform, and one of Forbes’ Best Startup Employers, SOCi boasts hundreds of the world’s largest brands as its customers. At SOCi, nothing is more important to us than the clients we service every day. The SOCi platform specifically solves complicated marketing and workflow problems for national and global multi-location brands that want to scale and optimize their presence. View more on our Awards & Accolades here! 

How You’ll Make an Impact

The Marketing Web Manager will act as our in-house expert for all aspects of web marketing. This role requires a blend of technical skills, marketing expertise, and project management capabilities. The ideal candidate should possess extensive knowledge of web best practices front-end development, UX, and SEO. As the Marketing Web Manager you will:

• Oversee day-to-day enhancements to improve the user experience and performance. Audit content on the website to ensure it is up-to-date and relevant to visitors. Partner with key stakeholders on updates. 
• Partner with key cross-functional stakeholders (Branding, Product, HR) to align digital business needs with website development and optimization.
• Manage our web development agency and website-related projects. 
• Ensure meetsoci.com can be found online by staying up to date on changes to search and new ways to be found online. 
• Implement effective SEO strategies to improve website visibility and organic search rankings. Collaborate with content creators to ensure the content plan supports SEO strategy.
• Partner with MarOps to identify and maintain MarTech integrations with the website (e.g., MAP, ABX tool, chat tool) that improve performance and the visitors experience.
• Support the marketing team with landing page templates.
• Support CRO initiatives by conducting research, testing, and analysis to enhance user experience and boost conversion rates.
• Stay informed on industry updates, including changes to search, new SERP opportunities, website best practices and new ways to be found online.
• Establish website KPIs and ensure proper maintenance and setup of analytics tools (e.g., Google analytics).

What You’ll Need to be Successful

• 2+ years of experience in website management, SEO, or related field. Experience managing a B2B website is preferred. 
• Proven experience as a SEO specialist/manager or similar role. 
• Deep knowledge of Google Search Console and Google Tag Manager.
• Proficiency with content management systems (e.g. Wordpress) and web best practices. 
• Basic understanding of HTML, CSS, and Javascript.
• Experience with conversion optimization techniques to improve website performance. 
• Excellent communication and writing skills.