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Red Bull

Manufactures and markets energy drinks

Senior Sales Representative - On Premise Consultant

Field SalesConfirmed live in the last 24 hours
Full-timeCuritiba, State of Paraná, BrazilNo salary listedIn-person

About the Job

Requirements

  • A completed higher-education degree is required.
  • Experience in On Premise is required.
  • An active and valid category B driver's license is required.
  • Intermediate English is required.
  • Strong interpersonal skills, dynamism, urgency, organization, curiosity, and creativity in solving problems for day-to-day customer interactions are required.
  • Awareness of market trends, music, and fashion, along with confidence, enthusiasm, attention to detail, transparency, and assertiveness, is required.

Responsibilities

  • Visit customers and conduct routes, engaging with nightlife venues.
  • Engage key consumers through innovative activations that differentiate Red Bull from other beverages, working with bar staff and the On Premise marketing team.
  • Implement the On Premise marketing strategy using appropriate tools and point-of-sale materials to drive vertical growth.
  • Ensure availability and execution of the High 5 concept—right price, perfect service, perfect visibility, consumption activation, and menu—by negotiating, executing, and proactively identifying creative opportunities that strengthen brand image and generate returns on investment.
  • Develop and protect regional channel accounts through ongoing business analysis.
  • Continuously identify, manage, and develop local and regional On Premise accounts through effective route planning.
  • Align with the distributor's sales force to achieve appropriate numeric distribution, working and conducting routes with the distributor team.
  • Provide ongoing staff training to ensure correct understanding of the brand.
  • Manage the local On Premise channel budget, planning and monitoring the use of resources.

Desired Qualifications

  • Proficiency in Microsoft Office, especially PowerPoint and Excel, is desirable.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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