Marketing Specialist

Salary Range: 37.94 to 45.53 (Currency: USD) (Pay period: per-hour-wage)

Pursuit Management

Manage the full pursuit process including proposals, RFP responses, qualifications packages, and interview presentations.
Write compelling custom content, develop visuals/infographics, and design assets such as resumes, project sheets, and custom proposal pages.
Coach Operations teams on interview messaging and structure. Conduct post interview debriefs and prepare follow up materials.

Project Marketing

Coordinate all project marketing efforts including custom jobsite signage, ordering swag / logowear, client gifts, project photography and videography, and other promotional assets.
Coordinate with third party vendors to schedule professional photography and videography.
Develop case studies to market the company’s project portfolio through written content and visuals.

CRM and Data Management

Data entry into CRM to support pursuits, resumes/teams, and client information.
Support bid and resource reporting along with related meetings.
Assist with client survey process.

Public Relations

Draft and submit press releases, award submissions, and people on the move announcements.
Track media coverage and support companywide PR efforts.

Branding

Support the development of branded materials, following companywide brand standards.

Events and Client Engagement

Assist with planning and executing internal and external events such as sponsorships, client gatherings, networking events, and recruiting activities.
Coordinate vendors and create supporting presentation materials.
Represent Skyline at company and industry hosted events.

Content Development

Brainstorm and develop content with the Marketing Manager and national Branding team.
Produce written content for biographies, project stories, website updates, social media, and internal messaging.

Marketing Strategy and Collaboration

Participate in the annual marketing planning process.
Stay current on industry trends and share new ideas to elevate marketing initiatives.
Collaborate with regional and companywide marketing teams to coordinate workload and maintain brand alignment.

The successful candidate will possess:

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Graphic Design, or a related field, or equivalent experience.
2+ years of marketing experience, preferably in commercial construction, commercial interiors, architecture, engineering, real estate, or related professional services industries.
Demonstrated experience managing proposals, RFQs, and RFP responses.
Experience supporting business development and client pursuit activities while working with technical staff.
Strong writing and editing abilities through demonstrated content creation and custom proposal content.
Strong graphic design skills used to articulate technical concepts in creative ways through visual communication.
Strong organizational skills with the ability to manage multiple deadlines.
Demonstrated ability to use AI throughout the pursuit process, content creation and to create efficiencies in everyday tasks.
Proficiency in: MS Office, Adobe InDesign, Photoshop & Canva, CRM platforms
Experience coordinating photography and videography vendor relationships.
Proactively shares ideas and suggests new initiatives
Discreet and able to handle sensitive information in a confidential manner
Ability to multitask and prioritize multiple projects at any given time
Strong work ethic in a highly demanding environment
Critical thinking and good judgment to make decisions

Perks and Benefits

Employee Stock Ownership Plan (ESOP)
Competitive Medical Insurance plan options including an HSA plan with Company deductible contributions.
Dental Insurance
Vision Insurance
401K Plan Matching
Unlimited PTO
Life Insurance
Flexible Spending Account (FSA)
Gym reimbursement program