Director Product Marketing

The Director, Product Marketing leads global product positioning, go-to-market strategy, sales enablement, and competitive intelligence across the Agilysys product portfolio, including emerging AI-powered solutions.

This leader translates complex product and AI capabilities into clear, differentiated, and credible customer value propositions that communicate the value of both individual solutions and the integrated Agilysys ecosystem. The Director leads the Product Marketing team and partners closely with Product, Sales, Demand Generation, Customer Success, and Professional Services to strengthen market differentiation, accelerate commercialization, and drive measurable business results

Agilysys serves a global hospitality market with an expanding portfolio of integrated technology and AI-enabled solutions. As the portfolio evolves, Product Marketing plays a critical role in ensuring that customers, prospects, analysts, and sales teams clearly understand how Agilysys solutions solve operational challenges and deliver measurable value.

The Director, Product Marketing will shape how Agilysys brings new capabilities to market, communicates the value of its connected ecosystem, and equips Sales to compete and win. This leader will also help establish responsible, scalable ways to use AI within Product Marketing to improve the team’s speed, quality, capacity, and business impact.

• Define differentiated positioning, value propositions, buyer personas, and messaging across the Agilysys product portfolio, hospitality verticals, and integrated ecosystem.
• Translate customer needs, market trends, and product strategy into clear narratives that guide go-to-market priorities and marketing programs.
• Partner with Product Management and executive leadership to identify market opportunities and provide insights that inform portfolio and product roadmap decisions.

Go-to-Market Strategy and Execution

• Lead go-to-market strategy for product launches, major releases, strategic initiatives, and AI-powered offerings.
• Define target buyers, priority use cases, differentiated value, proof points, launch readiness requirements, and cross-functional execution plans.
• Partner with Demand Generation to develop campaign messaging that supports new-logo acquisition and customer expansion.
• Translate AI capabilities into practical hospitality outcomes and communicate customer benefits, responsible-use considerations, and evidence-based claims.

Sales Enablement and Competitive Intelligence

• Develop high-impact sales enablement resources, including product and ecosystem presentations, playbooks, competitive battlecards, product battlecards, and objection-handling guidance.
• Partner with Sales leaders to identify enablement needs and support strategic opportunities and executive-level customer conversations.
• Lead competitive intelligence efforts to strengthen differentiation, improve go-to-market effectiveness, and educate Sales on how to position Agilysys to win.

Customer and Market Insights

• Gather and synthesize insights from customers, prospects, Sales, partners, industry analysts, and other market sources.
• Use customer and market insights to refine positioning, strengthen messaging, identify opportunities, and influence business decisions.
• Establish and monitor meaningful Product Marketing measures, including launch effectiveness, sales adoption of enablement resources, competitive performance, and pipeline influence.

Team Leadership and Operational Excellence

• Lead, coach, and develop Product Marketing talent while establishing clear priorities, accountability, and scalable operating practices.
• Build collaborative partnerships across Product, Sales, Marketing, Customer Success, and Professional Services.
• Incorporate responsible AI tools and repeatable workflows into market research, competitive intelligence, messaging, content development, and sales enablement.
• Improve the Product Marketing team’s speed, capacity, consistency, and overall business impact.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 10 years of experience in product marketing, product management, strategic marketing, or a related discipline.
• Three to five years of direct people leadership experience.
• Demonstrated success positioning complex B2B technology portfolios across multiple markets or verticals.
• Proven experience leading cross-functional go-to-market initiatives for product launches, major releases, or strategic offerings.
• Experience using generative AI tools to improve marketing productivity, decision-making, and quality.
• Experience leading go-to-market programs for AI-enabled products, emerging technologies, or other complex technical solutions.
• Enterprise SaaS or hospitality technology experience strongly preferred.
• Familiarity with hospitality technology solutions such as property management systems, point-of-sale systems, payments, digital engagement, loyalty, or AI-powered technology is preferred.
• Experience engaging with executives, customers, partners, or industry analysts is preferred.
• MBA or other relevant advanced degree is a plus.

• Product positioning, messaging, and value proposition development
• Portfolio and ecosystem marketing
• Go-to-market strategy and cross-functional launch leadership
• Sales enablement and executive-level storytelling
• Competitive intelligence and market analysis
• Buyer persona and customer journey development
• B2B SaaS and complex technology marketing
• AI product commercialization and responsible AI messaging
• Demand Generation partnership and campaign strategy
• Customer, prospect, field, partner, and analyst research
• Product Marketing performance measurement
• Strategic writing, presentation, and communication
• Executive stakeholder management and cross-functional influence
• Team leadership, coaching, and talent development
• Generative AI tools and AI-enabled Product Marketing workflows

• Strategic thinker: Connects customer needs, market dynamics, and product capabilities to broader business priorities.
• Clear storyteller: Simplifies complex technology and communicates its value in compelling, credible, and audience-specific language.
• Customer focused: Uses customer and prospect insights to shape positioning, messaging, and go-to-market decisions.
• Collaborative leader: Builds trust and alignment across Product, Sales, Marketing, Customer Success, and executive leadership.
• Influential communicator: Effectively challenges assumptions, resolves competing priorities, and moves stakeholders toward decisions.
• Commercially minded: Connects Product Marketing strategy and execution to pipeline, adoption, competitive performance, and revenue outcomes.
• Data informed: Uses market evidence, customer feedback, and performance measures to guide decisions.
• AI fluent and responsible: Embraces AI-enabled innovation while maintaining appropriate judgment, accuracy, and responsible-use practices.
• Execution oriented: Balances strategic leadership with the ability to establish priorities, maintain accountability, and deliver results in a fast-moving environment.
• People centered: Develops talent, provides clear direction, and creates an environment of ownership and continuous improvement.