Saas Copywriter
Updated on 2/8/2024
Insider

1,001-5,000 employees

AI-powered platform for personalized marketing experiences
Company Overview
Insider is a globally recognized leader in cross-channel marketing and personalization, boasting a robust platform that enables marketers to individualize customer experiences across various channels. The company's competitive edge lies in its AI intent engine that predicts future customer behavior, a feature trusted by over 1,200 global businesses including Fortune 500 companies. Insider's commitment to diversity and inclusion is also noteworthy, as it is one of the few woman-founded, women-led B2B SaaS unicorns, with its CEO Hande Cilingir recognized as one of the top women CEOs outside the US.
AI & Machine Learning

Company Stage

Series D

Total Funding

$272.7M

Founded

2012

Headquarters

, Türkiye

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

33%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
UI/UX Design
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 2+ years of experience writing within a B2B SaaS/Tech environment
  • 4+ years of experience in content writing
  • A clear and proven understanding of content writing for different personas and verticals
  • Experience doing research using multiple sources and stakeholders
  • Excellent writing and editing skills in English
  • Experience with product marketing a plus
Responsibilities
  • Ideating, researching, and delivering a wide range of product content assets such as whitepapers, blogs, ebooks, guides, infographics, and emails
  • Coordinating closely with key stakeholders both internally and externally to deliver product content that is informed, accurate, and effectively speaks to the target audience
  • Developing multiple assets at once in line with varied content briefs and business priorities in a fast-paced environment
  • Writing for UX, for example product visualizations or product demo/product flow content
  • Supporting the Global Content Director with proofreading and editing content assets in a range of formats
  • Ensuring brand consistency across all content in line with the company's TOV and brand guidelines
  • Continually improving knowledge of Insider’s products and capabilities to ensure content is accurate and effectively promotes Insider’s market offering
Desired Qualifications
  • Experience with product marketing