Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We’ve unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.
Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and
Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.
When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
We’re looking for an imaginative and talented team player with a passion for content and technology to join Insider’s content team, based in our London office.
Responsibilities
- Ideating, researching, and delivering a wide range of product content assets such as whitepapers, blogs, ebooks, guides, infographics, and emails.
- Coordinating closely with key stakeholders both internally (Sales, Product, Marketing, and Partner Success teams, etc.) and externally (clients, prospects, and key spokespeople) to deliver product content that is informed, accurate, and effectively speaks to the target audience to drive demand in target markets.
- Developing multiple assets at once in line with varied content briefs and business priorities in a fast-paced environment, with the ability to interrogate the brief to ensure optimum efficiency and speed.
- Writing for UX, for example product visualizations or product demo/product flow content.
- Supporting the Global Content Director with proofreading and editing content assets in a range of formats.
- Ensuring brand consistency across all content in line with our company TOV and brand guidelines.
- Continually improving knowledge of Insider’s products and capabilities to ensure content is accurate and effectively promotes Insider’s market offering.
You are
- Happy to challenge the status quo, if something isn’t working or could be done better – you’re happy to say so.
- Confident working in a fast-paced environment with big targets to hit and a very long to-do list! An experienced B2B SaaS copywriter with proven experience delivering product and demand-generation-focused content in a B2B environment.
- An autonomous worker who is happy to take the lead in researching and delivering content in line with the global content strategy.
- Able to work autonomously and as part of a wider team.A proactive content marketer who understands the power of good content and is committed to delivering assets to the best of your ability.
Requirements
- 2+ years of experience writing within a B2B SaaS/Tech environment
- 4+ years of experience in content writing
- A clear and proven understanding of content writing for different personas and verticals
- Experience doing research using multiple sources and stakeholdersExcellent writing and editing skills in English
- Experience with product marketing a plus
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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LinkedIn,
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Youtube, and
Medium!
