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Full-Time

Principal Firmware Engineer

Confirmed live in the last 24 hours

JUUL Labs

JUUL Labs

1,001-5,000 employees

Sells electronic cigarettes and nicotine pods

Consumer Software
Consumer Goods

Compensation Overview

$188k - $273kAnnually

Expert

San Francisco, CA, USA

Hybrid work environment requiring in-office presence 2 days per week.

Category
Embedded Engineering
Software Engineering
Required Skills
Python
Git
C/C++
Requirements
  • 10+ years of relevant firmware development experience in one or more of the following areas: new product design and development, test engineering, manufacturing support.
  • Excellent verbal and written communication skills
  • Self-motivated, team player, with a strong desire to learn new skills and grow.
  • Ability to multitask or focus on detailed problems, and tenacity to drive issues until resolved.
  • Demonstrable firmware architecture design experience and strong technical troubleshooting skills
  • Strong experience in the C language is mandatory, as is experience developing Python scripts to support firmware development and validation
  • RTOS based firmware development experience is mandatory
  • Experience with embedded microcontrollers (ARM Cortex M0-M33)
  • Familiarity with security-related aspects and best practices associated with embedded system development including cryptographic algorithms, authentication protocols, secure boot, and device firmware update.
  • Familiarity with low power design practices and experience developing firmware for battery-operated consumer devices
  • Working with EE to bring up a PCB is mandatory
  • Experience with sensors or other ICs communicating over SPI and/or I2C
  • Understanding of serial communication protocols I2C, SPI, UART
  • Experience in firmware version control using Git
  • Previous experience with medical devices or other regulated products is desirable
  • Experience with Bluetooth and Bluetooth Low-Energy
  • Experience with Mynewt or Zephyr RTOS
  • Experience with BuildKite or other continuous integration platforms.
Responsibilities
  • Create, modify, and update code for new and existing products
  • Drive firmware solutions for improvements and high-level plan for factory test sequence.
  • Own and manage troubleshooting and debugging workstreams, and expedite completion.
  • Willing to, or have experience acting as a technical lead for a team of firmware engineers, and staging work appropriately for high-level deliverables
  • Provide technical guidance and mentoring to team members through documentation and code reviews, knowledge sharing
  • Subject matter expert on firmware toolchains, methodologies, architectures, etc.
  • Cross-functional organization, communication, and management
  • Reporting and presenting to senior management on project status and schedules

JUUL Labs produces electronic cigarettes, specifically the JUUL Device, which is a vaporizer designed to provide a nicotine experience through regulated temperature control. This device serves as an alternative to traditional cigarettes, primarily targeting adult smokers who are looking to quit or reduce their tobacco use. The JUUL Device is used with JUULpods, which contain nicotine in various strengths and flavors. JUUL Labs operates mainly online through its website, JUUL.com, and also sells its products in e-cigarette shops and vape stores. The company differentiates itself from competitors by offering a membership program, JUUL Pass, which provides savings and perks, as well as a referral program that incentivizes current users to bring in new adult smokers. JUUL's goal is to provide a healthier alternative to smoking while navigating a competitive and regulated market.

Company Stage

N/A

Total Funding

$15.9B

Headquarters

Washington, District of Columbia

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-11%

2 year growth

-31%
Simplify Jobs

Simplify's Take

What believers are saying

  • Securing $325 million in equity and debt financing demonstrates strong investor confidence and provides financial stability for future growth.
  • The FDA's administrative stay on the product removal order offers JUUL a critical opportunity to address regulatory concerns and continue operations.
  • JUUL's strategic investment of $1.3 billion and the end of the noncompete deal with Altria could open new avenues for market expansion and innovation.

What critics are saying

  • Ongoing legal battles, such as patent infringement lawsuits from NJOY and Altria, could result in significant financial and operational setbacks.
  • The planned 30% global staff reduction may impact company morale and operational efficiency, potentially hindering growth and innovation.

What makes JUUL Labs unique

  • JUUL Labs focuses on providing a regulated temperature control vaporizer specifically designed for adult smokers, setting it apart from competitors who may not target this demographic as precisely.
  • The company's membership and referral programs create a loyal customer base and incentivize word-of-mouth marketing, which is less common in the e-cigarette industry.
  • JUUL's exclusive online sales through JUUL.com ensure product authenticity and control over customer experience, unlike competitors who rely heavily on third-party retailers.

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Benefits

A place to grow your career. We’ll help you set big goals - and exceed them

People. Work with talented, committed and supportive teammates

Equity and performance bonuses. Every employee is a stakeholder in our success

Boundless snacks and drinks

Cell phone subsidy, commuter benefits and discounts on JUUL products

Excellent medical, dental and vision benefits