Client Solutions Manager - Consumer
About the job
- Experience in digital marketing, media, advertising, consulting, or a related field, ideally within Consumer/CPG, beauty, personal care, home care, retail, or adjacent industries.
- Proven experience developing and executing full-funnel digital marketing strategies across branding, consideration, and performance.
- Strong understanding of the Consumer marketing ecosystem, including consumer journeys, media planning, e-commerce, and measurement.
- Strong analytical and problem-solving skills, with the ability to translate campaign and business data into actionable recommendations.
- Consultative and commercially minded, with the ability to identify growth opportunities and drive adoption of products and solutions.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Demonstrated ability to operate effectively in ambiguous and fast-changing environments, take ownership, and deliver results with limited direction.
- Fluent in Turkish and English, with strong written and verbal communication skills due to the nature of the role looking over Turkey and South Asia market.
- Ability to travel domestically and internationally as needed.
- Manage and grow strategic post-sale relationships with Consumer advertisers, acting as a trusted advisor and strategic partner.
- Develop a deep understanding of clients' business objectives, consumer journeys, marketing strategies, and key business challenges.
- Identify and develop growth opportunities across existing accounts, driving product adoption, upsell, cross-sell, and incremental investment in partnership with Business Partnership Managers.
- Conduct regular strategic business reviews and provide actionable recommendations to demonstrate TikTok's contribution to clients' business outcomes.
- Build strong relationships with senior client and agency stakeholders and influence decision-making through data, insights, and strategic recommendations.
- Partner closely with Business Partnership Managers on pre-sales research, business discovery, and pitches, with a focus on developing relevant product solutions and advertising strategies.
- Develop and execute full-funnel TikTok strategies spanning organic, branding, brandformance, consideration, and performance solutions.
- Translate client business and marketing objectives into scalable TikTok solutions aligned with different stages of the consumer journey.
- Drive adoption and engagement of TikTok's auction platform, auction-based tools, and emerging advertising solutions.
- Stay up to date with new products, features, and industry trends and proactively identify opportunities to introduce relevant solutions to clients.
- Analyze campaign and business performance data to identify opportunities, diagnose challenges, and provide data-driven recommendations.
- Optimize auction campaigns to improve performance against client objectives and proactively identify opportunities for incremental growth.
- Support the development of compelling case studies and scalable best practices based on successful campaigns and client learnings.
- Apply knowledge of tracking, attribution, and measurement technologies to help clients improve campaign effectiveness and measurement frameworks.
- Act as a Consumer industry and product champion, building deep expertise in key product and business growth areas.
- Develop a strong understanding of Consumer/CPG dynamics, including consumer journeys, brand building, performance marketing, e-commerce, retail media, and measurement.
- Provide structured market and client feedback to Product and Engineering teams and support product development and improvement.
- Build team-level expertise and actively promote cross-regional and cross-functional knowledge sharing.
- Work closely with Creative teams to provide Consumer clients with creative insights, strategies, and solutions that strengthen campaign effectiveness.
- Work with Ad Policy teams to ensure clients and internal teams are informed of relevant policy changes and receive appropriate support.
- Partner with Organic teams to help clients strengthen their organic presence and create synergies between paid and organic activities.
- Maintain strong operational rigor across active campaigns, including campaign plans, timelines, and key deliverables.
- Experience working with or selling digital advertising solutions at a media platform, agency, technology company, or advertiser.
- Experience with TikTok Ads Manager or other auction-based digital advertising platforms.
- Experience with measurement, attribution, and analytics technologies such as MMPs, Analytics, Adobe Analytics, MMM, Brand Lift, or other measurement solutions.
- Experience diagnosing and solving technical problems in partnership with Product and Engineering teams.
- Strong technical understanding of digital marketing technologies, integrations, and infrastructure, with the ability to translate technical concepts into clear business recommendations.
- Previous experience in Consumer industries, particularly Personal Care, Beauty, Home Care, Food & Beverage, or Retail.
- Experience partnering with Creative, Measurement, Product, Engineering, Operations, or other cross-functional teams.
About the company
TikTok is a short-form mobile video platform that allows users to create, discover, and share vertical videos. The app uses an algorithmic feed to surface content personalized to each user, while advertisers can run in-feed ads, branded hashtags, and sponsored challenges, with a Business Center to plan and measure campaigns. The platform differs from competitors through a large global creator community, integrated marketing tools, and rapid trend cycles that drive high engagement. Its goal is to inspire creativity and bring joy by helping people express themselves and giving brands a direct way to reach a broad audience.
Company Size
10,001+
Company Stage
Grant
Total Funding
$740K
Headquarters
Santa Monica, California
Founded
2016
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Simplify's Take
What believers are saying
- TikTok Shop initiatives in Philippines and Sri Lanka deepen merchant dependence in October 2026.
- IMDA and TikTok launched a Singapore microdrama program on October 2, 2026.
- Music On Stage 2026 drew 320,000 creators and 3.9 million viewers, strengthening creator loyalty.
What critics are saying
- Alabama forced a $100 million settlement on September 25, 2026, plus teen restrictions.
- Australia’s September 2026 nicotine-ad scandal exposes weak ad review and brand-safety failures.
- Nashville’s October 5, 2026 closure cut 250 moderation jobs, raising safety execution risk.
What makes TikTok unique
- TikTok USDS Joint Venture separated U.S. data and algorithm control in January 2026.
- TikTok One Pay locks creator-brand payments inside platform workflows, speeding settlements to 30 days.
- TikTok’s recommendation engine still converts music, microdramas, and trends into global distribution.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Holidays
Paid Sick Leave
Paid Vacation
Parental Leave
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 20%1 year growth
↑ 20%2 year growth
↑ 20%Chinese e-commerce companies have leased 21 warehouses in the UK over the past 18 months, totalling 6.4 million square feet, according to Knight Frank. Another seven facilities were built by investors on their behalf. This represents approximately 11% of total large warehouse take-up in Britain, up from 4% in the previous 18 months. Companies like Shein and JD.com are now the biggest foreign occupiers of UK warehouse space, surpassing US businesses. The expansion follows upcoming 2028 changes to customs duty rules that will make it more expensive to ship low-value goods directly from China. Chinese retailers are developing Amazon-style distribution hubs to build UK warehouse capacity before the changes take effect. Most deals involve space in the Midlands "golden triangle" near major motorway routes. Knight Frank said the activity reflects Chinese e-commerce companies' willingness to challenge Amazon's market dominance.
IMDA partners TikTok to develop local microdrama expertise and fuel a new pipeline of original IP. Singapore's media professionals will be given support to develop microdrama expertise across live-action and artificial intelligence (AI)-animated formats, under a new IMDA-TikTok Microdrama Program jointly launched by the Infocomm Media Development Authority (IMDA) and TikTok Singapore. The program brings together IMDA's commitment to strengthening local media talent with TikTok's deep audience and market insights - helping media professionals build new production capabilities, create original intellectual property (IP), and develop strategies to commercialize their stories, IMDA said in a statement on Thursday. As part of IMDA's Digital Content and Capability Development (DCCD) program launched earlier this year, this new initiative will equip media professionals with the skills and tools to develop and produce 50 to 100 episodes, each one to three minutes long, taking their creative ideas from concept to market. The first run will benefit media professionals from 20 accredited companies, with the potential to scale to a wider pool in future editions. Microdramas and other short-form vertical video content are a fast-growing format, with the global market projected to generate $150 billion in revenue this year. Today, 87 percent of people in Singapore aged 15 and above access top social media video sites such as TikTok, Instagram, YouTube and Facebook on a weekly basis, with an increasing share of that time spent watching and engaging with short-form content. As audience behaviors continue to evolve, strong characters, compelling storytelling and emotional resonance remain at the heart of commercially successful stories. Against this backdrop, the program gives participants hands-on experience in developing and producing microdramas rooted in Singapore's culture and perspectives, through mentorships, workshops and masterclasses. Over a span of six to nine months, participants will learn microdrama storytelling techniques from TikTok and their partners, such as vertical content production, shot design and composition, storytelling cliffhanger design and responsible use of technology, including AI. Meanwhile, two training tracks will be available for their choosing. Firstly, live-action track focuses on content filmed with live actors, locations and sets, designed for mobile viewing and with the option to supplement content using Artificial Intelligence Generated Content (AIGC) or AI-assistance. Secondly, AI-enabled animation track focuses on animated content such as anime or comic-style animation using AI tools. Training here will extend to prompt engineering, character consistency planning, visual effects (VFX) quality review, and the use of Seedance 2.5 - an advanced AI video generation platform by TikTok's parent company ByteDance. Capability development remains central to the IMDA-TikTok Microdrama Program, said the statement. The program is designed to strengthen participants' existing storytelling abilities while introducing new commercial and platform-specific capabilities, including prompt engineering, paywall strategies, and audience monetization, drawing on TikTok's market insights and expertise. Beyond the final output, participants will be onboarded onto TikTok's wider content ecosystem, gaining access to the full content journey - from delivery and distribution to audience engagement - alongside bespoke consultancy to help their Made-with-Singapore stories reach global markets. "IMDA is excited to partner with TikTok to equip our media professionals with the skills to create compelling Singapore-made microdrama for global audiences, "With TikTok's reach and insights, our talent and companies are well-placed to seize new opportunities on a global platform, harnessing new tech tools with the same care and craft they bring to any creative work. This partnership is an important step towards building a vibrant, globally competitive media sector," said Yvonne Tang, Assistant Chief Executive at IMDA's Media Industry Group. Candera Chan, Public Policy Lead for Singapore and ASEAN, said TikTok is proud to partner with IMDA to grow Singapore's microdrama ecosystem and equip our local media industry with the capabilities to capture new opportunities in this fast-growing format. "By combining Singapore's creative talent with TikTok's global reach and expertise in short-form storytelling, we can help made-in-Singapore content reach audiences around the world. We look forward to deepening our partnership with IMDA and the industry to build a vibrant and globally connected creative ecosystem," she added. Ultimately, the IMDA-TikTok Microdrama Program combines IMDA's commitment to building the capabilities of Singapore's media ecosystem with TikTok's influence as a global launchpad for media and entertainment talent. This will help create opportunities for Singapore's media professionals to better connect with audiences across formats, both locally and internationally, said the statement.
Tokyo court grants legal protection to human voices in AI clone case. Mari Yamaguchi TOKYO (AP) - A Tokyo court has awarded legal protection to the human voice in a landmark case in which a popular Japanese anime voice actor demanded that TikTok close an account over its unauthorized use of an artificial intelligence clone of his trademark baritone. The Tokyo District Court's decision Wednesday was the first acknowledgment of the right to one's voice in Japan. The ruling was good news for many anime voice actors at a time when they are increasingly concerned about the use of AI-generated versions of their voices on social media. The plaintiff, Kenjiro Tsuda, is an actor best known for his "lustrous and deep" voice in starring characters such as Kento Nanami in "Jujutsu Kaisen," a popular anime series. In his lawsuit, Tsuda said that the anonymous operator of the TikTok account "Nanami" wrongfully profited by attracting viewers with his voice narrating in more than 180 videos about urban legends and paranormal phenomena, and asked for the material to be deleted. "The human voice is symbolic of individual personality, just like one's portrait," Presiding Judge Aya Takahashi said, according to a court document seen by The Associated Press. It is appropriate to consider the unauthorized use with an obvious intention to take advantage of the commercial appeal of Tsuda's voice "an infringement of publicity rights," Takahashi said. As of November 2025, the account had more than 200,000 subscribers, with viewers often noting the similarities between the narrator's voice and Tsuda's. The defendant argued that the videos used an AI-generated voice that sounded like Tsuda's but was not his, and that the videos did not damage the actor's reputation as a voice actor. The ruling dismissed Tsuda's demand that all the videos using his voice be deleted, because the account had already been closed. Wednesday's decision comes at a time of growing concern among Japanese voice actors about the AI cloning of their trademark voices in anime. In 2024, OpenAI announced plans to halt the use of one of its ChatGPT voices after "Her" actor Scarlett Johansson said it sounded "eerily similar" to her own. Last year, Oscar-winning actors Michael Caine and Matthew McConaughey made deals with voice-cloning company ElevenLabs to allow its AI technology to replicate their voices. Mari Yamaguchi, The Associated Press
Roar AdX strengthens support for Sri Lankan advertisers as an Official TikTok Sales Partner. October 1, 2026 at 3:23 PM The Sales Partner arrangement brings local expertise, LKR billing option and on-ground campaign support to advertisers seeking to grow on TikTok. Colombo, Sri Lanka [30 September 2026]: Roar AdX, Roar Global's platform advertising venture, is an official Sales Partner for TikTok in Sri Lanka - strengthening support for local brands and agencies advertising on the platform. As TikTok becomes a larger part of how people discover products, businesses need more than access to ad placements. They need to understand what works on the platform, develop creatives that feel relevant to its audience and connect their investment to business results. Through Roar AdX, Sri Lankan advertisers can access campaign consultancy, local payment options, on-demand support and training. The team works with brands and agencies on planning, running and optimising TikTok campaigns, combining platform knowledge with an understanding of the local market. "Brands in Sri Lanka are increasingly looking at TikTok as a serious part of their growth strategy," said Umair Wolid, Chief Marketing Officer at Roar Global. "Our focus is to help them move from simply being present on the platform to using it more impactfully: understanding their audience, making stronger creative decisions and building campaigns around clear business objectives. This partnership gives us a stronger foundation to support that work locally." The Sales Partner arrangement with TikTok reflects Roar AdX's broader focus on helping Sri Lankan businesses use global advertising platforms with practical guidance and local support. For brands exploring TikTok for the first time, as well as those looking to improve existing campaigns, Roar AdX offers a local point of contact for strategy and execution. About Roar AdX Roar AdX is Roar Global's platform advertising venture. It helps brands and agencies plan, run and optimise campaigns across leading digital platforms through specialist consultancy, local billing, platform education and upskilling.
Sellerplus bundles connectivity, tiktok Shop tools, and mentorship for online sellers. 1 Oct 2026 Technology Enterprise SELLERPLUS BUNDLES CONNECTIVITY, TIKTOK SHOP TOOLS, AND MENTORSHIP FOR ONLINE SELLERS. Converge ICT Solutions Inc., the Department of Trade and Industry, and TikTok Shop have launched SellerPlus, a joint initiative for Filipino MSMEs, online sellers, livestreamers, and home-based entrepreneurs. Southeast Asians & Pacific Islanders Discover more General Reference The program combines high-speed connectivity, e-commerce tools, personal accident insurance, and business mentorship to address day-to-day challenges faced by digital merchants. Connectivity and tiktok Shop support. At the core of the SellerPlus bundle is Converge's 200Mbps fiber internet service, positioned to support livestream selling and other bandwidth-heavy online business activities. The bundle also includes TikTok Shop benefits for participating sellers. These include 0% commission fees for 90 days for newly onboarded sellers, Seller Diligence Missions where merchants can earn vouchers and incentives, dedicated customer service support, and traffic and voucher support through the monthly Sariling Atin campaign. The program is aimed particularly at sellers in sectors such as food, fashion, and apparel, where businesses increasingly depend on digital platforms to reach customers and generate transactions. Personal Accident cover from AXA. SellerPlus also includes Personal Accident Insurance from AXA. Converge SME group vice president and head of SME marketing Angela Gutierrez said the bundle is designed as a practical execution channel for the AI and Scale-Up Center by combining connectivity, TikTok Shop growth tools, and personal protection in one offering. She added that the package is intended to reduce operational bottlenecks by helping livestreamers and content creators maintain reliable connectivity while expanding their online reach. Discover more Geographic Reference Southeast Asians & Pacific Islanders Connected to the DTI AI and scale-up center. SellerPlus also serves as an execution channel for the DTI Bagong Pilipinas AI and Scale-Up Center in Makati. Converge provides the center's digital backbone for both physical and virtual operations, supporting live demonstrations of business AI platforms such as dynamic content generators, customer service bots, and inventory software. The center also includes free co-working stations, meeting pods, pitching areas, accelerator training rooms, and hands-on digital skills workshops for local businesses. Converge senior vice president and head of the SME group Dindo Marzan said high-speed, low-latency connectivity is intended to support real-time demonstrations and training programs without network disruptions. Mentorship through bizfriend PH. The initiative also integrates the BizPro Rockstar Mentorship Program through the BizFriend PH Community. The community is designed as a space where local merchants can interact, share experiences, and receive guidance on business disciplines such as partnership law, digital marketing, tax compliance, business communication, and growth. The program connects entrepreneurs with mentors, including Atty. Anselmo for partnership law, Dindo Marzan for product and digital marketing, George Aurelio for tax compliance, James Deakin for business communication, and Mommy Negosyo for business growth. Building A broader support system for online entrepreneurs. Taken together, SellerPlus combines fiber connectivity, TikTok Shop commercial tools, insurance coverage, and expert mentorship into a single support ecosystem for Filipino online entrepreneurs. The initiative reflects a broader effort by Converge SME, DTI, and TikTok Shop to reduce barriers to e-commerce adoption and give smaller businesses practical tools to operate and scale in digital marketplaces.