Powerflex Supply

Electric fencing and livestock watering supplies

Product Marketing Manager

Product MarketingPosted on Nov 6

Full-timeSan Antonio, TX, USANo salary listed

About the Job

Requirements

At least 6 years of product marketing experience, including at least 3 years owning positioning and launches for physical products.
A record of managing multiple brands or price tiers while keeping them distinct.
Hands-on experience selling through e-commerce (Shopify or similar and marketplaces) and a dealer or retail channel.
Strong copywriting ability, including writing spec tables, product detail pages, and dealer sell sheets in plain language.
Comfort using data, including pricing analysis, conversion metrics, and sell-through, to make and defend decisions.
Ability to clearly explain technical products, such as energizer joules, conductor resistance, and water flow rates.
Demonstrated daily hands-on use of large language models, with specific examples of workflows, tools, or automations built to improve speed or results.
Willingness to travel about 20–25% to dealers, trade shows, and ranches.

Responsibilities

Define and maintain the distinction between PowerFlex (premium) and EverGraze (premium economy), including target customers, price ladder, and SKU allocation.
Integrate Range Ward and RanchFlow into the PowerFlex family through consistent naming, packaging, messaging, and site experience.
Write and maintain messaging guides, value propositions, and competitive battlecards for each product line against major national fence and energizer brands.
Plan and run go-to-market for new SKUs and line extensions, from naming and pricing input through launch-day assets.
Partner with purchasing and sourcing on specifications, packaging copy, inserts, and compliance labeling for globally sourced products.
Set launch goals for each product and report results at 30, 90, and 180 days.
Own product detail page content on powerflexfence.com, including copy, specification tables, comparison charts, photography briefs, and video.
Build product content for Amazon, Walmart, and other marketplaces as those channels expand.
Produce educational content for ranchers, such as fence-building guides, energizer sizing tools, and grazing system how-tos, that also drives organic search.
Create dealer kits, including sell sheets, catalogs, price-tier explainers, point-of-sale displays, and training decks.
Train the sales team and dealers on positioning, competitive differences, and objection handling.
Support dealer recruitment in the United States and Canada with market-specific materials.
Regularly speak with ranchers, dealers, and Seymour store customers, and turn their feedback into positioning and product input.
Track competitor pricing, launches, and promotions, and conduct win/loss reviews.
Use seasonal demand data to plan promotions, including campaigns to increase revenue in fall and winter.
Build and document reusable AI workflows, such as prompt libraries, content pipelines, and reporting automations, for the marketing and sales teams.

Desired Qualifications

Background in agriculture, livestock, farm and ranch retail, or outdoor and equipment brands, or hands-on ranch experience.
Knowledge of electric fencing, rotational grazing, or livestock water systems.
Experience launching overseas-sourced private-label or house brands.
Experience with Amazon Seller Central or Walmart Marketplace product content.
Familiarity with the Canadian and American agricultural markets and grazing funding programs.
Experience building with no-code or low-code and AI tools, such as Claude, ChatGPT, Zapier/n8n, simple scripts, or custom GPTs/Projects.
Design and video skills, including AI-assisted creative tools, to create quick assets without waiting on an agency.

Product Marketing Manager

Powerflex Supply · San Antonio, United States · Full-time · Posted 2026-11-06

Workplace: on_site

Description

Location: San Antonio, TX (onsite)

About PowerFlex

PowerFlex Fence supplies ranchers with fencing, energizers, water systems and grazing equipment, sold online at powerflexfence.com, through dealers, and from our retail store in Seymour, Missouri. We have been sourcing products globally for decades, and we build our own house brands so ranchers get gear that works.

You will market four product lines under the PowerFlex umbrella:

PowerFlex: our premium line. It includes energizers from 4 to 32 joules in AC, DC and solar, premium polybraid, posts and it competes head to head with the top national brands.
EverGraze: our premium-economy line. It includes grazing reels, polybraid and energizers under 4 joules, built to beat big-box quality at a price close to big-box levels.
Range Ward: solar grazing equipment that we sell through dealers and market as a PowerFlex product line, not a standalone brand.
RanchFlow: a next gen virtual fence product line.

The role

The Product Marketing Manager owns positioning, launches and sales enablement for every PowerFlex product line. You report to the VP of Sales and Marketing.

This is a hands-on role on a small team, not a strategy-only seat. You will write the copy, build the launch plans and stand in front of dealers. You will also set how four lines in two price tiers fit together without competing with each other. This is an AI-first seat: we expect you to use LLMs every day and to build lightweight tools and workflows that let a small team produce the output of a much larger one.

Your first major assignment is the 2027 house-brand roadmap. That means launching the Ranchflow virtual fence, expanded PowerFlex premium and EverGraze premium-economy lines, plus new products such as the PowerFlex Premium Alternate Power Reel.

What you'll do

Brand and portfolio positioning

Define and hold the line between PowerFlex (premium) and EverGraze (premium economy): who each line is for, the price ladder, and which SKUs go in each.
Bring Range Ward and RanchFlow fully into the PowerFlex family, with consistent naming, packaging, messaging and site experience.
Write and maintain the messaging guide, value propositions and competitive battlecards for each line against the major national fence and energizer brands.

Product launches

Plan and run go-to-market for every new SKU and line extension, from naming and pricing input through to launch-day assets.
Partner with purchasing and sourcing on specs, packaging copy, inserts and compliance labeling for products we source globally.
Set launch goals for each product and report results at 30, 90 and 180 days.

E-commerce and content

Own product detail page content on powerflexfence.com, including copy, spec tables, comparison charts, photography briefs and video.
Build product content for Amazon, Walmart and other marketplaces as we expand those channels.
Produce educational content ranchers actually use, such as fence-building guides, energizer sizing tools and grazing system how-tos, that also drives organic search.

Dealer and sales enablement

Create dealer kits: sell sheets, catalogs, price-tier explainers, point-of-sale displays and training decks.
Train the sales team and dealers on positioning, competitive differences and objection handling.
Support dealer recruitment in the US and Canada with materials matched to each market.

Customer and market insight

Talk to ranchers, dealers and our Seymour store customers regularly, and turn what you hear into positioning and product input.
Track competitor pricing, launches and promotions, and run win/loss reviews.
Use seasonal demand data to plan promotions, including campaigns that lift revenue in fall and winter.

AI-enabled workflows

Build and document repeatable AI workflows, such as prompt libraries, content pipelines and reporting automations, that the marketing and sales teams can reuse.

Requirements

What you bring

6+ years in product marketing, with at least 3 years owning positioning and launches for physical products.
A record of managing more than one brand or price tier at once, and keeping them distinct.
Hands-on experience selling through both e-commerce (Shopify or similar, plus marketplaces) and a dealer or retail channel.
Strong copywriting: you can write a spec table, a PDP and a dealer sell sheet yourself, in plain language a rancher trusts.
Comfort with data, including pricing analysis, conversion metrics and sell-through, to make and defend decisions.
Ability to explain technical products such as energizer joules, conductor resistance and water flow rates clearly.
Demonstrated, hands-on use of LLMs in your daily work, with specific examples of workflows, tools or automations you built that improved speed or results.
Willingness to travel about 20–25% to dealers, trade shows and ranches.

Nice to have

Background in agriculture, livestock, farm and ranch retail, or outdoor and equipment brands, or hands-on ranch experience.
Knowledge of electric fencing, rotational grazing or livestock water systems.
Experience launching private-label or house brands sourced overseas.
Experience with Amazon Seller Central or Walmart Marketplace product content.
Familiarity with the Canadian and American ag market and grazing funding programs.
Experience building with no-code or low-code and AI tools (for example Claude, ChatGPT, Zapier/n8n, or simple scripts and custom GPTs/Projects).
Design and video skills, including AI-assisted creative tools, to make quick assets without waiting on an agency.

Benefits

Premier Health Insurance plan with $0 deductible and $0 co-pay
Dental and vision insurance plans
Flexible spending account options
Open Paid Time Off Policy plus nine paid public holidays
Participation in our 401(k) savings plan
Company-paid Life and AD&D coverage
Educational materials and expenses to support related development

About Soilworks Natural Capital

PowerFlex is proud to be a portfolio company of Soilworks Natural Capital, a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement. Soilworks is on a mission to prove regenerative grazing is the most profitable way to ranch.

Based in San Antonio, TX, Soilworks portfolio companies include Range Ward, Ranchflow AI, Cream Co., Grazing Lands, and Grassroots Carbon.

No visa sponsorship is available for this position

Apply

Apply at Powerflex Supply

About the Company

Powerflex Supply

Electric fencing and livestock watering supplies

Powerflex Fence provides a full line of electric fencing and livestock watering supplies for graziers of all levels. They manufacture and curate products based on performance and aim to offer the highest quality at reasonable prices. Their systems are used to control and manage livestock through electric fencing, and accompanying watering solutions help keep animals hydrated on grazing operations. The company differentiates itself by both manufacturing and carefully selecting products to meet performance standards while maintaining affordability, and by being part of Soilworks Natural Capital, a public benefit company that invests in regenerative farming practices. This connection supports accelerating regenerative farming and increasing consumer awareness and demand for regenerative products. The goal is to help graziers adopt effective fencing and watering solutions while promoting regenerative agriculture at scale.

Company size: 1-10
Company stage: Not listed
Total funding: Not listed
Headquarters: San Antonio, TX
Founded: 1994

Recently Posted Jobs

Explore more opportunities at Powerflex Supply

See more jobs