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Talentgrator

Social Media & Channel Lead

Social Media Strategy & ManagementPosted on Nov 13
Full-timeDubai - United Arab EmiratesNo salary listedIn-person

About the Job

Requirements

  • Proven experience in social media management, channel growth, digital content strategy, or related fields.
  • Demonstrated success in launching, managing, and growing social media channels, supported by measurable results and real examples of developed accounts.
  • Strong understanding of major social media platforms, their algorithms, content formats, distribution mechanisms, and audience engagement strategies.
  • Hands-on experience developing and executing organic growth strategies for digital channels.
  • Solid understanding of short-form video content, including hooks, storytelling, audience retention, and content optimization.
  • Strong analytical skills and experience working with performance metrics such as retention, engagement, conversion, reach, and audience growth.
  • Ability to interpret performance data, identify trends, test hypotheses, and translate insights into actionable content recommendations.
  • Creative mindset with the ability to evaluate content ideas from the perspective of audience interest and platform performance.
  • Experience collaborating with creative, production, marketing, or commercial teams.
  • Proactive, independent, and results-oriented approach, with the ability to take ownership of channel development and performance.
  • Strong organizational, communication, and prioritization skills.

Responsibilities

  • Launch, develop, and manage the studio's social media channels across platforms, including content publishing, scheduling, and community engagement.
  • Develop and execute channel growth strategies to increase audience reach, engagement, retention, and conversion.
  • Continuously test and optimize content elements, including hooks, formats, thumbnails, captions, and posting schedules, to improve performance.
  • Collaborate closely with the Creative Director, providing insights into audience preferences, emerging trends, and content concepts before production begins.
  • Analyze content performance and audience behavior, identifying successful formats, areas for improvement, and opportunities for further growth.
  • Prepare weekly performance reports with actionable recommendations based on engagement, retention, conversion, and other relevant metrics.
  • Research emerging social media trends, platform algorithms, audience behaviors, and new content formats to identify opportunities for creative experimentation.
  • Work with the Sales team to align content promotion and advertising strategies with the studio's and clients' business objectives.
  • Oversee community engagement and support the development of active, growing audiences across the studio's digital channels.
  • Take ownership of channel performance, continuously experimenting with new approaches to improve content distribution and audience growth.

Desired Qualifications

  • Experience growing entertainment, media, video-first, or creator-led social media channels.
  • Hands-on experience with TikTok, Instagram Reels, YouTube Shorts, or other short-form video platforms.
  • Experience with A/B testing of content formats, hooks, thumbnails, and publishing strategies.
  • Familiarity with paid social media campaigns, content promotion, and collaboration with performance marketing teams.
  • Understanding of AI-generated content and emerging AI tools used in digital media production.
  • Experience launching new digital channels or building audiences from scratch in international markets.

About the Company

Company size
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Total funding
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Founded
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