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Red Bull

Manufactures and markets energy drinks

Student Marketeer Team Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeAnchorage, AK, USA$20.25 /hrIn-person

About the Job

Requirements

  • Must currently be assigned the Student Marketeer – Generalist role and have at least 6 months of experience as a Student Marketeer, formerly SMSU, Wing, or SBM.
  • Must be able to lead a project and motivate team members.
  • Must have passion for the Brand and demonstrate Brand and Product knowledge.
  • Must desire to coach fellow Student Marketeers.
  • Must be able to work flexible part-time hours, including some nights and weekends.
  • Must be enrolled in a university or college.
  • May be required to lift and/or move items weighing 25 pounds or more as needed.

Responsibilities

  • Support the team in the field by demonstrating expert Brand and Product knowledge.
  • Support the FMS in motivating and inspiring Student Marketeers in the field and office.
  • Contribute to trial-driving focuses designed to grow the user base on and around campus.
  • Assist the FMS in building activities aligned with Regional and National priorities and strategy.
  • Share ideas to innovate in bringing the World of Red Bull to life on campus.
  • Support sampling and university planning, scheduling, and feedback.
  • Occasionally participate in National marketing planning or brainstorming sessions.
  • Demonstrate the 8-step sampling technique in the field during Student Marketeer missions, showing executional excellence.
  • Provide in-field coaching to fellow Student Marketeers while on shift to support trial driving and bring the brand to life in a premium way on campus and in-market.
  • Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU.
  • Demonstrate Ace of Sales techniques in the field during Student Marketeer missions, including the P.I.P.E. technique.
  • Reinforce FMS guidance and deadlines around the RBU portal, and provide feedback to ensure aligned and successful plans.
  • Occasionally attend cross-functional or cell team meetings to collaborate with the sales team.
  • Manage Student Marketeer Sampling and Seeding inventory and ordering through the local process or FGT.
  • Coordinate regular Mini fleet maintenance and fuel card management through Fleet Management.
  • Support the FMS with scheduling or coordination involved with warehouse management.
  • Provide monthly analysis to the FMS on the status of branded assets, including Mini Coopers, clothing, and backpacks.
  • Share ideas with the FMS for monthly team meetings, areas of opportunity, and coaching needs.
  • Support training of new Student Marketeers.
  • Collaborate with the FMS to develop a market-level recruitment plan with a campus-focused approach.
  • Execute recruitment missions alongside fellow Student Marketeers.
  • Support monthly training on execution standards, best-practice sharing, and competitive trend analysis on campus.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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