Senior Product Marketing Manager - Robot Vacuum

Description

About Us:

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About the role:

The Sr. Product Marketing Manager, Robot Vacuums, will own the go-to-market strategy, positioning, and content execution for TP-Link’s robot vacuum portfolio within the Smart Home division. Reporting directly to the Director of Product Marketing – Smart Home, this role is a high-impact, category-focused position that requires an operator who can think like a brand builder and act like an owner.

The right candidate will bring deep knowledge of the robot vacuum category, a sharp instinct for what motivates consumers, and the creative ability to transform technical specifications into compelling, moments-based stories that drive purchase. TP-Link’s robot vacuums compete in one of the fastest-growing segments of the smart home market – this person will be the driving force behind how we position, message, and market our products, and a key contributor to taking market share from SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame.

A note on experience:

Prior hands-on product marketing experience in the robot vacuum or floor care category is highly desirable and candidates who have marketed robot vacuums – including knowledge of navigation technology, self-empty systems, mop/vac combos, and Matter compatibility – will be prioritized. Equally essential is the demonstrated ability to write world-class consumer copy: translating technical specs such as LiDAR navigation, suction Pa ratings, and auto-empty docks into emotionally resonant, moments-based language that speaks to real consumer life. We also place high value on idea generation – we want someone who brings differentiated campaign concepts, sharp naming instincts, and a creative point of view that helps TP-Link stand out in a crowded category.

Key Responsibilities:

Product Positioning, Naming, and Messaging

· Own the positioning and messaging architecture for TP-Link’s full robot vacuum portfolio – from entry-level models to premium self-empty and mop-combo systems.

· Develop moments-based copy that connects product capabilities to real consumer life situations: clean floors before guests arrive, mornings without chores, homes that clean themselves.

· Translate technical specifications – suction power, navigation precision, obstacle avoidance, dock auto-empty – into clear, differentiated consumer benefits that drive purchase intent.

· Build and maintain naming frameworks and messaging hierarchies consistent across retail, digital, social, and in-box materials.

· Partner with the Director of Product Marketing to align robot vacuum messaging with the broader Smart Home brand narrative and Tapo brand architecture.

Go-to-Market Strategy and Execution

· Lead GTM planning for all robot vacuum product launches – from feature brief to retail execution – in coordination with product management, sales, and creative teams.

· Build coordinated launch frameworks covering product messaging, creative direction, media strategy, retail assets, and Amazon listing optimization.

· Develop creative retail, web and packaging assets that will help differentiate our category in the robot vacuum market.

· Ensure all launch activities are data-driven, consumer-informed, and aligned with sales and channel objectives.

· Coordinate with retail partners including Amazon, Best Buy, Walmart, Costco, and Target on content, promotional windows, and sell-in materials.

Product Feature Prioritization and Content Creation

· Lead the creation of all robotic vacuum product content: web copy, product detail pages, Amazon A+ content, retail assets, setup videos, explainer videos, and social-ready creative.

· Brief and manage creative partners, agencies, and in-house teams to produce high-quality video and visual assets that bring the product to life.

· Ensure all content reflects the voice of the customer and clearly communicates differentiated value at every touchpoint – Amazon search, Google organic, retail shelf, and social.

· Generate original concepts for campaigns, hero moments, and product storytelling that differentiate TP-Link from SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame in the consumer’s mind.

· Collaborate with Product Management to influence feature prioritization based on consumer insights, market trends, and competitive research – particularly around AI navigation, smart home integration, and Matter compatibility.

Brand Awareness, Consideration, and Conversion

· Develop marketing strategies that elevate TP-Link’s presence in the robot vacuum market and strengthen consumer engagement across the full funnel.

· Execute awareness and conversion campaigns across digital, paid, retail, and social channels.

· Leverage analytics and consumer data to optimize the customer journey and maximize conversion rates.

· Create and manage programs that deepen customer engagement throughout the product lifecycle, including Tapo Care subscription acquisition and retention.

Competitive Intelligence and Consumer Insights

· Maintain a deep, current understanding of the robot vacuum competitive landscape: pricing tiers, product roadmaps, messaging strategies, and market share trends.

· Track consumer sentiment, product reviews, and community feedback to identify messaging gaps, product pain points, and differentiation opportunities.

· Translate competitive intelligence into actionable positioning recommendations that keep TP-Link ahead of the market.

Community Management and Social Engagement

· Partner with Digital and Social teams to strengthen TP-Link’s community presence in the robot vacuum category across social platforms, forums, and review channels.

· Support influencer marketing, creator programs, and ambassador initiatives to generate authentic engagement and word-of-mouth visibility.

· Monitor sentiment and community insights to guide ongoing messaging improvements and campaign refinement.

PR, Digital Marketing, SEO, EDM, and Influencer Collaboration

· Drive collaboration across PR, digital, and influencer channels to promote robot vacuum product launches and sustain visibility.

· Own Amazon product listing strategy for the robot vacuum category: title optimization, bullet points, A+ content, backend keywords, and Brand Store architecture.

· Manage SEO strategy for robot vacuum pages on tplink.com and tapo.com, ensuring product pages are discoverable, conversion-optimized, and current.

· Manage coordination of email (EDM), SEO, and influencer campaigns to support ongoing product promotion and brand growth.

Qualifications:

· 8–10+ years of product marketing experience in consumer electronics, smart home, or IoT technology industries, required.

· Demonstrated ability to write compelling consumer copy – web copy, product descriptions, campaign concepts – that converts browsers into buyers.

· Proven track record of translating complex technical features into clear, benefit-driven, moments-based consumer language.

· Deep understanding of market insights and user research; and how it can be used to improve product launches.

· Experience owning or significantly contributing to product launch planning and go-to-market execution from brief to live.

· Strong understanding of Amazon marketing, A+ content, retail content strategy, and e-commerce channel management.

· Experience managing agencies.

· Proven success leading cross-functional marketing initiatives from concept to execution.

· Deep understanding of consumer behavior, market trends, and competitive dynamics in the robot vacuum and connected home space.

· Experience managing digital marketing, retail, and e-commerce programs preferred.

· Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

Highly Desirable:

· Direct product marketing experience in the robot vacuum category – SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame or a comparable brand. Candidates with this background will be prioritized.

· Deep knowledge of robot vacuum technology: LiDAR vs. camera navigation, suction Pa ratings, self-empty base systems, mopping systems, obstacle avoidance, and smart home integrations.

· Ability to generate breakthrough marketing ideas that create measurable business impact – differentiated campaign concepts, sharp naming instincts, and a creative point of view that makes TP-Link stand out, not just show up.

· Understanding of the Matter smart home standard and how it affects product positioning and consumer messaging.

· Experience managing Amazon Sponsored Products campaigns, A+ content, and Brand Store optimization.

· Experience working with a global brand.

Salary range: $110K - $165K annually (depending on experience)

• Base salary with a structured commissions with significant earning potential above base salary.

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds (Quarterly Employer Contributions)
• 15 days accrued vacation
• 11 paid holidays
• Free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.