Full-Time

Senior Content Designer

Posted on 9/10/2026

Brightspeed

Brightspeed

1,001-5,000 employees

Delivers high-speed fiber Internet subscriptions

No salary listed

Charlotte, NC, USA

Remote

Bachelor's

Category
Content & Writing (1)
Required Skills
Usability Testing/Engineering
Figma
SEO
Marketing
Information Architecture
Product Design
Data Analysis

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Requirements
  • Hold a bachelor's degree in English, Communications, UX, HCI, Design, Journalism, Content Strategy, or a related field, or bring equivalent practical experience.
  • Bring 7 or more years of experience in content design, UX writing, product content strategy, or digital content design.
  • Have practical experience using artificial intelligence within a professional content-design or content-strategy workflow and be able to speak confidently about at least one relevant example.
  • Have experience shaping content strategy across multiple digital funnels, customer journeys, or product areas.
  • Have a portfolio demonstrating strategic content design, journey-level thinking, systems thinking, UX writing craft, and measurable experience improvements.
  • Simplify complex product, pricing, legal, technical, or operational information into clear customer-facing experiences.
  • Mentor other designers, lead critiques, and raise the quality of content work across a team.
  • Understand product design workflows and collaborate with user experience and user interface designers, product managers, engineers, researchers, analysts, marketing, and legal partners.
  • Work comfortably in Figma and review content directly within design files.
  • Understand accessibility, plain language, inclusive language, responsive design, content governance, and design systems.
  • Lead content decisions in ambiguous situations and communicate strategic rationale with confidence.
Responsibilities
  • Own content strategy across multiple eCommerce funnels, including acquisition, service qualification, plan comparison, cart, checkout, account creation, installation scheduling, order confirmation, post-order education, and related self-service journeys.
  • Identify how content decisions in one part of the journey affect customer comprehension, conversion, support needs, and downstream experience quality in other funnels.
  • Apply artificial-intelligence-assisted methods to content analysis, exploration, prototyping, or conversational experiences, and help establish clear, responsible content practices for AI-enabled interactions.
  • Create content frameworks, journey-level messaging strategies, decision trees, naming systems, and information architecture recommendations that help customers understand options and complete tasks with confidence.
  • Partner with product design, product management, analytics, research, marketing, legal, and engineering to shape experience strategy before detailed execution begins.
  • Use customer insights, funnel data, usability findings, experimentation results, and stakeholder input to identify content gaps and prioritize improvements.
  • Balance business requirements, legal constraints, brand voice, product complexity, and customer needs when defining content direction.
  • Lead content design for complex, ambiguous, or high-impact eCommerce initiatives requiring systems thinking across pages, flows, platforms, and customer states.
  • Define the role of content in the experience, including page hierarchy, customer guidance, progressive disclosure, comparison logic, error recovery, and decision support.
  • Write and refine interface content including headlines, calls to action, labels, helper text, product education, comparison language, error messages, confirmation content, and transactional guidance.
  • Translate complex product, pricing, eligibility, installation, promotional, legal, or technical information into clear and customer-friendly experiences.
  • Ensure content decisions support accessibility, plain language, inclusive language, responsive design, and measurable customer outcomes.
  • Create content annotations, rationale, content models, and handoff documentation for engineering, quality assurance, product, legal, and business partners.
  • Coach and mentor content designers, product designers, and cross-functional partners on content design best practices, user experience writing, journey thinking, and customer-centered communication.
  • Lead content critiques, content reviews, and working sessions that improve the quality, consistency, and strategic value of the team’s work.
  • Help less experienced content designers move from task execution to stronger journey awareness, rationale, and systems thinking.
  • Create reusable guidance, templates, standards, and examples that make strong content decisions easier for the broader team.
  • Model stakeholder communication by explaining content strategy, trade-offs, risks, and recommendations clearly to working teams and leadership.
  • Contribute to content standards, voice and tone guidance, reusable user experience writing patterns, and content components within Brightspeed’s design system.
  • Define and maintain patterns for forms, errors, alerts, calls to action, plan cards, comparison tables, checkout steps, eligibility states, confirmation messages, and post-order guidance.
  • Identify outdated, inconsistent, duplicated, or conflicting messaging across funnels and recommend governance improvements.
  • Partner with analytics and experimentation teams to evaluate content performance and identify opportunities to improve clarity, conversion, and task completion.
  • Support content inventories, audits, journey maps, and documentation that give the team a clear view of the broader content ecosystem.
  • Perform other duties as assigned.
Desired Qualifications
  • Experience in telecommunications, broadband, utilities, subscription services, regulated digital experiences, or complex eCommerce ecosystems.
  • Experience with checkout, cart, plan comparison, promotions, service qualification, account creation, onboarding, or self-service funnels.
  • Experience contributing to design systems, content systems, user experience writing guidelines, or content governance models.
  • Experience with experimentation, content testing, usability testing, conversion optimization, analytics, or journey measurement.
  • Knowledge of search engine optimization, personalization, localization, or Spanish-language content workflows.
  • Bilingual Spanish ability.

Brightspeed provides high-speed fiber Internet for homes and businesses in the United States, focusing on underserved areas, through subscription plans. It builds and operates a fiber network that delivers internet via fiber-optic connections, with speeds and features set by monthly plans and optional add-ons. It differentiates itself by targeting underserved communities with a fiber-first network and a simple, predictable pricing model, backed by Apollo Funds after acquiring the platform from Lumen Technologies. Its goal is to expand access to reliable, top-tier fiber Internet for more people and to support community growth through better connectivity.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$6.7B

Headquarters

Charlotte, North Carolina

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • Ohio fiber build reached 65% completion on June 4, 2026, adding 200,000 locations.
  • North Carolina was 60% complete in July 2026, with 1.2 million planned locations.
  • Brightspeed Business launched an 8 Gig tier on July 13, 2026 for AI workloads.

What critics are saying

  • WSJ reported roughly $11 billion of debt and ongoing cash burn on July 10, 2026.
  • January 2026 breach claims triggered class actions in Charlotte federal court against Connect Holding.
  • If asset-backed financing fails, Brightspeed's fiber build stalls and Apollo faces a distressed sale.

What makes Brightspeed unique

  • Brightspeed is Apollo-backed and serves 7.3 million homes and businesses across 20 states.
  • It markets 100% fiber-to-the-home builds in underserved towns like Milton and Bethlehem.
  • Its July 2026 Installation Guarantee promises on-time arrival, verified setup, and walkthroughs.

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Benefits

Health Insurance

Dental Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Training Programs

Professional Development Budget

Conference Attendance Budget

Legal Services

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Parental Leave

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Employee Discounts

Commuter Benefits

Healthcare

Life Insurance

PTO

Paid Sick Leave

Company News

The Island News
Aug 12th, 2026
Lowcountry Lowdown: Dominion tree-cutting clears view of power-line clutter.

Lowcountry Lowdown: Dominion tree-cutting clears view of power-line clutter. August 11, 2026 By Lolita Huckaby Some folks have spent so much time recently staring up at the trees to gasp at the latest damage done to the local trees by dear Dominion Energy, they're noticing another related man-made blight to its landscape. Power lines. Multitudes of them. They're not new - well, some of them are thanks to the arrival of Sparklight which took over Hargray Communications in 2021, and its competitor Brightspeed, both of which are working to replace older lines with fiber broadband options. All in the name of faster internet. Take a look at those sagging wooden poles along some of the town's major thoroughfares. Some are carrying as many as 10 power lines connecting services to people. And now that the tree limbs have been hacked back it's even more obvious Beaufort has a plethora of overhead power lines. It's reached the point that city officials are hearing the complaints. City Manager Scott Marshall, in one of his recent weekly newsletters, "The Bridge Report," said the building codes staff is working with the utility companies and Dominion to enforce a city ordinance which requires outdated lines to, at least, be removed. At least one of its local utilities - Verizon - is expanding its service, erecting wireless cell phone poles in several locations, such as in front of Beaufort Memorial Hospital and Dominion Energy offices on Robert Smalls Parkway. For years, some folks have been urging city officials to push its sole-service-provider Dominion Energy, and before that, its predecessor S.C. Electric & Gas, to put lines underground. Anyone who's followed this debate knows there are pros and cons to underground wires. But every time the electric utility company undertakes its scheduled tree trimming, in the name of preventing outages, the cry for underground lines goes up. It's not impossible. In 2014, as part of the $33 million Boundary Street renovation project, city officials worked out a deal with the utility companies - at that time, S.C. Electric & Gas, Hargray and CenturyLink - to place 35 miles of overhead lines along one mile of Boundary Street. The bundles of wires, 24 miles of which belonged to the electric utility alone, were placed in huge underground duct banks. The negotiations, under the guidance of then-city manager Scott Dadson, special projects coordinator Neil Pugliese and Mayor Billy Keyserling, took time. Part of the delay was establishing whose lines were on those Dominion-owned poles since some of the utility companies were no longer in existence,... but their lines were. Cost of the underground placement was close to $3 million, paid for by a 7 percent special franchise fee that was collected from the utility customers along that part of Boundary Street. The redevelopment project itself was paid for by a federal grant matched by an earlier penny sales tax approved by county voters. An agreement on the utility lines was ultimately reached and the entire Boundary Street project, which included planted medians and a reworked intersection at Robert Smalls Parkway, was finished in 2018. No doubt, city officials these days have a big bag of "fish to fry" with the ongoing stormwater update project downtown, the future of the Henry C. Chambers Waterfront Park, negotiations with Safe Harbor over their lease agreement of the Downtown Marina, and more improvements to the Southside Park, all big-ticket items. BUT there is an election coming up. With two city council seats on the ballot. Maybe, just maybe, the future of overhead power lines will be an issue. County committee hears Flock cameras moratorium request, discuss data centers. BEAUFORT - In addition to power lines multiplying all over the county, the number of Flock cameras being installed by law enforcement had reached 70. The County Council's Natural Resources committee last week, among other things, heard a citizen's request for a moratorium on the Safety Automated License Plate Readers (ALPR), commonly called Flock cameras because of the manufacturer. The individual cited concerns about the invasion of privacy. While the committee took no action on the request, another committee - Community Services and Public Safety - did ask the planners to work on zoning revision which would regulate construction of data centers which are increasingly important to the provision of wireless service for features such as the Flock cameras. Although there has been no plans for one of the controversial centers announced in Beaufort County, neighboring Colleton County is looking at one on the outskirts of the protected ACE (Ashepoo, Combee and Edisto) river basins. Talking about 'planning' not unlike watching Nero fiddle. BEAUFORT - Believe it or not, Beaufort County officials as well as those from its five municipalities spend a lot of time planning. In these dogdays of summer, it's time for Beaufort County and the city of Beaufort folks to pull up to the proverbial table to review and update their comprehensive master plans which are required by state law if they're going to have legal zoning regulations. (You know, those regulations which say things like you can't build a landfill next to a residential community... unless you get a variance or know someone... but that's another column.) In June, Beaufort County planners held two public meetings to discuss the most recent update of the county's comprehensive plan which was adopted in 2010 but designed to direct county growth until 2040. There was an online survey for residents to review the established goals and 230 did before the Aug. 7 deadline. The County Planning Commission will next take a look at the document and there will be more discussion before County Council, which has an election to get through, blesses it. Across the street in the city, the municipal Planning Commission has mapped out a plan for presenting its 2021 comp plan to the public and "stakeholders," groups like the school district, Beaufort-Jasper Water and Sewer Authority, Palmetto Breeze, the Beaufort-Jasper Housing Trust, the Beaufort Housing Authority, etc. The Commission is just finishing its two years of work to review and update its development code which still must be finalized by the City Council. In the meantime, as Your Island News talk about planning and how Your Island News'd like to see the community look, the area keeps changing and growing. Lolita Huckaby Watson is a community volunteer and newspaper columnist. In her former role as a reporter with The Beaufort Gazette, The Savannah Morning News, Bluffton Today and Beaufort Today, she prided herself in trying to stay neutral and unbiased. As a columnist, these are her opinions. The Rowland, N.C. native's goal is to be factual but opinionated, based on her own observations. Feel free to contact her at [email protected].

Brightspeed
Jul 27th, 2026
High-Speed Fiber Internet Progress Ramps Up in Rock County, WI

Back to Newsroom July 27, 2026 High-Speed Fiber Internet progress ramps up in Rock County, WI. Media contact Brightspeed bringing multi-gig-speed, 100% fiber-to-the-home internet to families and small businesses in Milton CHARLOTTE, N.C. - July 27, 2026 - Faster internet is officially on its way to Rock County! Brightspeed, the nation's third-largest fiber broadband builder, is advancing its plan to build its multi-gig-speed fiber internet network for nearly 4,400 homes and businesses in Milton. Right now, construction is underway for roughly half of those locations. This expansion is just a portion of the company's broader effort to connect roughly 213,000 locations across the state to the nation's fastest internet (highspeedinternet.com).* Brightspeed's fiber network expansion in Wisconsin is roughly 30 percent complete. Brightspeed is also building fiber for more than 1,000 homes and businesses in the neighboring community of Footville. What Rock County Can Expect During Construction As construction continues, residents may notice its trucks, crews and increased activity in their neighborhoods. Crews may dig, bore underground or work on existing utility poles to connect Milton to Brightspeed's state-of-the-art network, which has a 4.4-star rating on Trustpilot and more than 19,650 five-star reviews,** to more communities across the state. Brightspeed know construction can be disruptive, but this investment is designed to deliver long-term benefits: faster internet speeds, reliable performance and the bandwidth and capacity needed for online working, learning, streaming and multi-device connectivity. Its teams will be clearly identifiable, and efforts will be made to keep residents informed as work progresses. Once construction is complete, families and business owners can meet directly with Brightspeed representatives, who will be in the area to spread the word about the availability of Brightspeed Fiber Internet. Check Availability & Get Connected For Milton and surrounding areas, this investment represents more than just speed. It's about creating new opportunities for families who have historically been left behind. Brightspeed offers various internet speed plans to choose from. Residents and businesses in Wisconsin can check if Brightspeed Fiber Internet is available in their area by visiting www.brightspeed.com. [*The fastest internet based on the average download speeds measured by highspeedinternet.com speed tests (5/19/26-5/18/27). **As of 7/1/2026 on Trustpilot] About Brightspeed Headquartered in Charlotte, N.C. and with assets and associated operations in 20 states, Brightspeed provides broadband and telecommunications services through a network platform capable of serving more than 7.3 million homes and businesses. Its nearly 4,000 employees are committed to building a future where more communities benefit from a more connected life, deploying a state-of-the-art fiber network and a customer experience that makes being connected as simple as it should be. For more information, please visit www.brightspeed.com.

BambuUP
Jul 27th, 2026
Brightspeed unveils a reimagined installation experience that puts the customer first.

Brightspeed unveils a reimagined installation experience that puts the customer first. New guarantee includes committed installation date, verified setup and a guided walkthrough CHARLOTTE, N.C., July 27, 2026 /PRNewswire/ - Brightspeed, the nation's third-largest fiber builder empowering consumers and businesses with multi-gig-speed connectivity, today announced the launch of the Brightspeed Installation Guarantee,[1] a new customer commitment that reflects the company's continued focus on improving the customer experience by making home internet installation simpler, clearer and more reliable for residential fiber customers. The Brightspeed Installation Guarantee is built around a straightforward promise: Brightspeed shows up on the day it says it will, makes sure the service is working before the technician leaves, walks customers through their setup and makes it right if the installation experience falls short of those commitments. "Internet installation should not feel uncertain," said Rui Costa, executive vice president, Consumer Products, Marketing & Customer Experience. "Customers should not have to spend the day wondering whether a technician will arrive, whether their WiFi will work or what to do after installation is complete. With the Brightspeed Installation Guarantee, we are setting a clearer standard for what customers should expect from installation day." Brightspeed's Installation Guarantee includes a set of clear customer promises: Calendar Commitment:[2] Brightspeed technicians show up on the day scheduled. Brightspeed arrives on the scheduled installation day and keeps customers informed, so they are not left waiting without clear expectations. For eligible missed Calendar Commitments, customers will receive a $20 credit applied to their first invoice. Verified Setup:[3] internet connection is tested and certified. Brightspeed technicians set up the service, test the connection and confirm the service is working at the time of installation. Signature Walkthrough:[4] customers know the service works & how to use it before the technician leaves. Before leaving, Brightspeed technicians walk customers through their setup so they know how everything works and can feel confident using their new service. The new guarantee reflects Brightspeed's broader commitment to delivering a better fiber internet experience from the first customer interaction through installation and ongoing service. If Brightspeed does not meet its installation commitments, the company will take action to make it right. "Getting connected is one of the most important moments in the customer experience," said Kristy Harrison, executive vice president, Operations. "We want customers to know that when they choose Brightspeed, our field teams are committed to showing up, getting their service up and running, making sure they understand their service and we are continuing to support them after installation." [1] Applies to fiber residential tech installs only; excludes self-install, subject to exclusions. Service credit applies only to missed Calendar Commitment. [2] Calendar Commitment waived for delays outside Brightspeed's control. One-time $20 credit will be applied to first invoice; excl. taxes, fees, add-ons, and non-recurring charges. No cash value; non-transferable. [3] Verified Setup confirms service operation at installation only. Excludes WiFi speed, coverage, or performance variations outside Brightspeed's control. Remedy limited to priority/premium support. [4] Signature Walkthrough excludes advanced configuration, smart home integration, and 3rd party device setup. Remedy limited to priority/premium support if walkthrough is not completed. About Brightspeed Headquartered in Charlotte, N.C. and with assets and associated operations in 20 states, Brightspeed provides broadband and telecommunications services through a network platform capable of serving more than 7.3 million homes and businesses. Its nearly 4,000 employees are committed to building a future where more communities benefit from a more connected life, deploying a state-of-the-art fiber network and a customer experience that makes being connected as simple as it should be. For more information, please visit www.brightspeed.com. SOURCE Brightspeed

Brightspeed
Jul 22nd, 2026
High-Speed Fiber Internet Expansion Gains Momentum in Alexander County, NC

Back to Newsroom July 22, 2026 High-Speed Fiber Internet expansion gains momentum in Alexander County, NC. Media contact Brightspeed bringing multi-gig-speed, 100% fiber-to-the-home internet to families and small businesses in Bethlehem CHARLOTTE, N.C. - July 22, 2026 - Faster internet is officially on its way to rural communities in the Foothills! Brightspeed, the nation's third-largest fiber broadband builder, is advancing its plan to build its multi-gig-speed fiber internet network for more than 2,400 homes and businesses across Alexander County. Right now, construction is underway for nearly 1,700 locations in Bethlehem, N.C. This expansion is just a portion of the company's broader effort to connect roughly 1.2 million locations across the state to the nation's fastest internet (highspeedinternet.com).* Brightspeed's fiber network expansion in North Carolina is roughly 60 percent complete. The table below illustrates where Brightspeed has connected to fiber or is currently building in neighboring counties: | County | Total Planned Locations | | Alexander County | 2,428 | | Wilkes County | 14,255 | | Catawba County | 11,276 | | Caldwell County | 10,051 | What Alexander County Can Expect During Construction As construction continues, residents may notice its trucks, crews and increased activity in their neighborhoods. Crews may dig, bore underground or work on existing utility poles to connect Bethlehem to Brightspeed's state-of-the-art network, which has a 4.4-star rating on Trustpilot and more than 19,650 five-star reviews,** to more communities across the state. Brightspeed know construction can be disruptive, but this investment is designed to deliver long-term benefits: faster internet speeds, reliable performance and the bandwidth and capacity needed for online working, learning, streaming and multi-device connectivity. Its teams will be clearly identifiable, and efforts will be made to keep residents informed as work progresses. Once construction is complete, families and business owners can meet directly with Brightspeed representatives, who will be in the area to spread the word about the availability of Brightspeed Fiber Internet. Check Availability & Get Connected For Bethlehem and surrounding areas, this investment represents more than just speed. It's about creating new opportunities for families who have historically been left behind. Brightspeed offers various internet speed plans to choose from. Residents and businesses in North Carolina can check if Brightspeed Fiber Internet is available in their area by visiting www.brightspeed.com. [*The fastest internet based on the average download speeds measured by highspeedinternet.com speed tests (5/19/26-5/18/27). **As of 7/1/2026 on Trustpilot] About Brightspeed Headquartered in Charlotte, N.C. and with assets and associated operations in 20 states, Brightspeed provides broadband and telecommunications services through a network platform capable of serving more than 7.3 million homes and businesses. Its nearly 4,000 employees are committed to building a future where more communities benefit from a more connected life, deploying a state-of-the-art fiber network and a customer experience that makes being connected as simple as it should be. For more information, please visit www.brightspeed.com.

San Marcos Record
Jul 18th, 2026
Brightspeed expands fiber network in San Marcos.

Brightspeed expands fiber network in San Marcos. * Staff Reports * Jul 18, 2026 Residents and businesses across San Marcos are one step closer to gaining access to Brightspeed Fiber Internet as construction continues on the company's multi-gig-speed fiber network throughout the community. The telecommunications company announced this week that construction is underway to bring fiber-to-the-home internet service to nearly 33,000 homes and businesses in San Marcos and neighboring communities. More than 12,000 locations are currently under construction, and service is already available to nearly 700 homes and small businesses. The San Marcos project is part of Brightspeed's broader Texas expansion, which aims to connect approximately 450,000 locations across the state with fiber internet service. According to the company, its Texas fiber build is nearly 70% complete. As construction progresses, residents may notice Brightspeed crews working in neighborhoods by digging, boring underground and installing equipment on existing utility poles. The company said crews will be clearly identified and will work to keep residents informed throughout the construction process. Once service becomes available in an area, Brightspeed representatives will meet with residents and business owners to discuss internet options and availability. The company offers multiple speed plans designed for activities such as remote work, online learning, streaming and connecting multiple devices.