Onstar Digital Marketing Lead

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.

The OnStar Digital Marketing Lead is a key role within OnStar Performance Marketing to ensure that OnStar and its agency partners flawlessly execute people-based digital marketing campaigns through cross-channel lens. 
 
The Digital Marketing Lead is accountable for the strategy and oversight of people-based digital marketing campaigns.  They are solution-drive, organized, foster inclusive collaboration and have exceptional people skills.  They have a keen understanding of leveraging cross-channel media to create highly targeted marketing campaigns, utilizing all OnStar channels.  They can oversee multiple campaigns simultaneously, managing highly segmented audiences, ensuring key milestones, deliverables and approvals are achieved on time. This individual will have a testing mentality, constantly seeking to experiment, learn, and optimize marketing strategies based on data-driven insights.
 
The Digital Marketing Lead will help foster a positive and collaborative work environment across OnStar teams, Communications, Product, Brand, Sales, Media, Owner Growth, Strategy, Legal, and agencies.

• Lead project management for campaign development, cross-channel integration and program execution using OnStar and third-party data.
• Define project scope, goals, and deliverables and drive the planning & execution of simultaneous integrated projects.
• Track project progress and identify potential risks, effectively anticipating, identifying, and driving resolution to eliminate bottlenecks.
• Support analytics with closed-loop reporting on cross-channel/cross-tier marketing efforts.
• Partner with Sales and analytics for product attribution of campaigns.
• Partner with teams to develop high propensity conquest audiences and measurement.
• Evaluate, improve, develop, and deploy cross-channel marketing strategies.
• Leverage data and insights to target effective and efficient channels.
• Drive continual process improvement initiatives; both corporate-driven as well as individually designed
• Horizon plan, identify and schedule leadership reviews.
• Exemplify attention to detail and flawless execution.

Additional Job Description

Requirements:

• Bachelor’s degree required, preferred in marketing, business or other related 
• 3-5 years of marketing/ad agency experience preferred; automotive and/or diverse industry experience
• Broad marketing skillset and ability to effectively collaborate across functions
• Excellent written and verbal communication skills

Skills and Abilities:

• Ability to work well in a complex team environment 
• Ability to work effectively with others  
• Ability to effectively manage multiple assignments and prioritization to meet deadlines 
• Ability to synthesize data into critical information and insights
• Ability to make/recognize effective trade-off decisions that balance multiple considerations 
• Excellent oral and written communications skills  
• Highly developed presentation skills both in the development and delivery of presentation 
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint 

This role may be eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual’s protected characteristics. For purposes of this policy, “protected characteristics" include an individual’s actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​