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ABB

Electrification, automation, and robotics solutions

Marketing Specialist

Product MarketingPosted on Nov 13
Full-timeNorth Carolina, USARemote

About the Job

Requirements

  • Experience with value proposition creation, content marketing, strategic marketing, and voice of the customer in the data center, oil and gas, manufacturing, or heavy industrial markets.
  • At least 5 years of marketing experience.
  • A degree in Engineering, Marketing, Business Management, or another related field.
  • Ability to communicate in English to large customer audiences.

Responsibilities

  • Manage and implement B2B marketing activities for industrial market segments in line with the agreed strategy.
  • Conduct market analyses using available marketing tools for existing and potential products, systems, and services in focus markets.
  • Continuously monitor sales metrics for segment performance and marketing effectiveness.
  • Collect data and provide market and competitor intelligence analyses related to global markets and trends.
  • Track global market research and analysis results and inform management of identified gaps or growth opportunities.
  • Monitor market trends and recommend improvements to marketing strategy and planning in response to changing market and competitive landscapes.
  • Provide market information to support long- to mid-term decision-making on marketing strategy.

Desired Qualifications

  • Experience in B2B marketing for industrial segments is highly desired.

About the Company

ABB

Electrification, automation, and robotics solutions

ABB provides electrification and automation technologies for industry and infrastructure. Its products include smart building systems, electric vehicle charging, robotics, motors and drives, and factory automation software, delivered as integrated hardware and software that manage energy and automate tasks. ABB differentiates itself with a long history in power and automation, a broad global footprint, and a focused portfolio around electrification, motion, process automation, and robotics, complemented by digital services. Its goal is to help customers use energy more efficiently and work more productively, enabling sustainable and resource-efficient operations and transportation.

Company size
10,001+
Company stage
IPO
Headquarters
Zurich, Switzerland
Founded
2007

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