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Schneider Electric

Global energy management and automation provider

Offer Marketing Manager

Product MarketingUpdated on Nov 5
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • Create clear, persuasive messaging for different audiences across sales and marketing channels.
  • Develop compelling materials that support product launches and sales enablement.
  • Evaluate market trends and competitor positioning to inform strategic decisions.
  • Understand customer journey touchpoints to optimize messaging and engagement strategies.
  • Coordinate cross-functional work to execute go-to-market plans.
  • Translate product features into narratives connected to customer needs.
  • Articulate differentiated value propositions that drive customer interest and conversion.
  • Use insights to optimize positioning and measure campaign effectiveness.
  • Balance broad strategic vision with practical execution.
  • Influence and coordinate cross-functional teams.
  • Make informed decisions autonomously in ambiguous environments.
  • Understand market dynamics and buyer behavior from a customer-centered perspective.

Responsibilities

  • Develop product positioning, messaging, and value propositions that differentiate products and resonate with target audiences.
  • Build sales and marketing materials, including presentations, white papers, and demo content, to drive conversion.
  • Conduct competitive analysis and customer research to refine messaging and inform product strategy.
  • Collaborate on product launches and demand-generation campaigns to build brand awareness and generate qualified leads.

About the Company

Schneider Electric

Global energy management and automation provider

Schneider Electric is a global specialist in energy management and automation. It helps homes, businesses, and industries run electricity more efficiently by selling electrical products, automation hardware, software, and related services. Its offerings cover electrification, automation, and digitization, and solutions connect devices, collect data, and control systems to optimize energy use in smart industries, resilient infrastructure, and data centers. The company distinguishes itself with a broad, end-to-end portfolio and a worldwide presence in over 100 countries, combining hardware, software, and services to address sustainability and reliability. Its goal is to help people and organizations use energy more efficiently, reduce environmental impact, and improve uptime and reliability.

Company size
10,001+
Company stage
IPO
Headquarters
Rueil-Malmaison, France
Founded
1836

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