Social Media Specialist

JOB SUMMARY

As a Social Media Specialist, you will be responsible for various aspects of social media marketing at Harrah’s Ak-Chin Casino, working closely with Database Marketing/Advertising, Entertainment, Event/Promotions, Hospitality and Human Resources. Your day-to-day responsibilities will include involvement in various aspects of social media, which helps to make a significant impact on the success of the company! You will help make each social media platform a space where guests and employees engage in a digital, fast-paced environment that parallels an outstanding in-person experience.

WHAT YOU WILL NEED

• Experience in Marketing, Advertising, Business, Entertainment Management, Events Management, Business Communication or Communication and Digital Media Studies preferred

• Must possess excellent skills in project and people management, communication and writing

• Must have great attention to detail and motivation to drive projects to completion

• Must have working knowledge of Excel, Word, Access and query creation

• Must be able to read, write, speak and understand English

• Professional written and verbal presentation skills are necessary

• Must be able to learn new computer systems quickly

• Able to operate in a team environment and represent the company in a positive way

• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

• Must be able to maneuver in all areas of the casino, bend, stoop, reach, kneel, twist and grip when necessary to complete the duties of the position

• Must be able to utilize a computer and operate in office environment

• Must be able to operate in a fast, multiple task environment, respond calmly and make rational decisions when dealing with customers and respond to visual and aural cues

     HOW YOU WILL CREATE THE EXTRAORDINARY

• Manages Social Media Content

• Assist with designing & executing campaigns on Facebook, Instagram, Twitter & Tiktok

• To include both the property channels and employment channels

• Develop monthly calendars for leadership approval

• Audit and maintain standards/guidelines on brand tone, voice, and curation content mix 

• Drive research and awareness of hot/effective social media campaigns to continually evolve channel strategy across all platforms

• Engage with users responding to content, which includes listening on social channels to identify issues in the social sphere and either solve the problem directly or escalate to appropriate management.

• Independently create content to include:

• Capturing and editing photos

• Help create and edit videos

• Answer private messages from users in a timely matter

• Including working with various departments to ensure accuracy

• Lead insights into digital trends across all area’s social platforms

• Work with Advertising Agency and PR Firm HMA

• Brainstorm new ideas and respond to recommendations for both agencies

• Coordinating stays for influencers, which includes:

• Working with advertising agency to determine time of stay

• Booking hotels, restaurants, cabana, etc. reservations

• Being main point of contact for influencer

• Assist advertising agency with paid social content, to include:

• Supplying elements requested

• Providing feedback on concepts created by agency

• Proofreading posts and sending approval to agency

• Assist with inquiries from PR firm, to include:

• Supplying elements requested

• Proofreading photo captions, press release, etc.

• Acting as a liaison between firm and employees 

• Analyze Content

• Work with department leaders to better understand the overall goals of the company, including the brand, customer wants, product goals, hiring needs and all other aspects of service.

• Analyzes analytics both independently and from advertising agency to gauge how well campaigns are performing.

• Provides suggestions to management for improving customer experience on social platforms and internal processes.

• Learn and become proficient with internal software.

• Assists in creating reports centered around performance of campaigns

• Coordinates sponsorship events

• Works with advertising agency and manager to determine sponsorship needs

• Request creative, coupons, programs or other advertising giveaway items

• Delivering and setting up sponsorship booth with assistance.

• Being main point of contact for sponsorship events.

• Supports marketing team at events

• Assists with photo/video shoots happening on property

• Assists with requesting monthly promotions advertisements and incorporating social media 

• Proofing guest communication mailers and emails

• Other duties as assigned. 

• Must have a valid driver’s license and insurance and be able to use a personal vehicle for work-related travel as needed.