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Publicis Groupe

Runs advertising and digital transformation services

Director Integrated Strategy & Analytics

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$130k - $150k /yrIn-person

About the Job

Requirements

  • At least 10 years of experience in strategy and data analytics, ideally with exposure to beauty, luxury, lifestyle, and/or consumer brands.
  • Experience working with marketing, social, creator, influencer, or campaign performance data and translating findings into clear recommendations.
  • Strong data storytelling, communication, and presentation skills, with the ability to tailor insights for executive, client, and cross-functional audiences.
  • Familiarity with creator and social platforms such as TikTok, Instagram, YouTube, and emerging channels, plus an understanding of how creator marketing supports broader brand goals.
  • Comfort working with dashboards, reporting tools, spreadsheets, or analytics and creator platforms such as Power BI, Tableau, Sprinklr, CreatorIQ, Traackr, Captiv8, or similar tools.
  • Strong organization and attention to detail, especially when connecting multiple reporting inputs into one clear narrative.
  • People management or mentorship experience is important, especially if you enjoy helping others build confidence in analytical thinking and storytelling.
  • Ability to turn complex performance data into clear, compelling narratives that drive decisions.
  • Ability to build clean, easy-to-read reporting views that make insights accessible for teams and leaders.
  • Understanding of how creator performance connects to brand priorities, audience behavior, and business goals.
  • Ability to communicate findings confidently across executive, brand, and cross-functional audiences.

Responsibilities

  • Translate campaign, creator, social, and reporting data into clear insights, recommendations, and executive-ready narratives for the LUXE division and brand teams.
  • Connect creator program performance to brand objectives and key performance indicators, including awareness, engagement, consideration, conversion, content effectiveness, and audience signals.
  • Partner with Data & Reporting teams to interpret dashboards, reporting outputs, campaign results, and measurement frameworks.
  • Work with strategy, creator, creative, and client leads to identify performance patterns, optimization opportunities, and learnings that inform future planning.
  • Support division-level needs such as quarterly learnings, brand comparisons, program benchmarks, category observations, and special analytics projects.
  • Mentor team members by helping them strengthen analytical thinking, data storytelling, and strategic recommendations.

Desired Qualifications

  • Experience in beauty, luxury, prestige, or lifestyle categories is helpful, but curiosity and the ability to learn the category deeply are just as important.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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