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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesPosted on Nov 11
Full-timeHybrid

About the Job

Requirements

  • Demonstrate self-direction and autonomy in managing tasks, projects, and responsibilities.
  • Have problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for interacting with clients and internal team members.
  • Prioritize and manage tasks effectively, demonstrating time-management skills to meet deadlines.
  • Have intermediate proficiency in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) systems.
  • Cultivate a distraction-free in-home office environment.
  • Have 3+ years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Have an associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • Maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Responsibilities

  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify territory leads through cold calling and lead-generation campaigns.
  • Use company CRM functions for prospecting, account management, activity tracking, and customer relationship efforts.
  • Increase sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage the account list and travel to locations within the assigned territory.
  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs.
  • Execute the full sales cycle, from proactive prospecting and lead generation through account management and post-sale service.
  • Use CRM tools, data insights, and territory planning to identify growth opportunities, expand multi-sport penetration in existing accounts, and build a pipeline of new business.
  • Engage clients in person, manage relationships, and adhere to ethical standards.

Desired Qualifications

  • Sporting goods business-to-business outside sales experience.
  • A bachelor’s degree.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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