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IPG Mediabrands

Global media planning, buying, analytics

Director – Data Management & Visualization

Data Management +1Confirmed live in the last 24 hours
Full-timeNew York, NY, USA$140k - $160kIn-person

About the Job

Requirements

  • Deep understanding of end-to-end data flow, application programming interfaces, databases, and business intelligence tools.
  • Experience creating visualizations and dashboards; Tableau is preferred.
  • Strong skills with business intelligence tools such as Alteryx, Power BI, or KNIME; Tableau Prep is preferred.
  • Database experience; Snowflake is preferred.
  • Understanding of taxonomy creation and execution.
  • Experience managing multiple team members.
  • Ability to provide constructive feedback and guidance to direct reports.
  • At least 7 years of experience in agency or client-side digital media planning or media analytics.
  • At least 10 years of experience in agency or client-side digital media, data management, or media analytics.

Responsibilities

  • Independently run a business unit or portfolio, with accountability for delivery, quality, and client satisfaction.
  • Lead setup from scratch for new accounts or businesses, including systems, processes, and data flow design.
  • Manage and execute large-scale data migration projects and comparable complex assignments.
  • Execute consistent processes across Mediabrands clients.
  • Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments.
  • Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.
  • Implement quality assurance processes and anomaly detection to safeguard data integrity across deliverables.
  • Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions.
  • Ensure quality work output from onshore and offshore teams.
  • Apply knowledge of campaign management platforms, including CM360 and demand-side platforms; social platforms including Meta, Snapchat, TikTok, Pinterest, LinkedIn, and X; and search platforms including SA360, Bing, and Google Ads.
  • Manage the end-to-end data and visualization process, including collection, aggregation, quality assurance, processing, and visualization for a major client.
  • Manage day-to-day data and visualization needs of internal and external clients while consulting with Mediabrands stakeholders.
  • Manage a high-functioning team of managers and/or analysts and senior analysts.

Desired Qualifications

  • Tableau experience.
  • Tableau Prep experience.
  • Presentation development and delivery.
  • Strong written and verbal communication.
  • Ability to engage, develop, and give feedback to colleagues who do not report directly to the role.
  • At least 10 years of experience in agency or client-side digital media, data management, or media analytics.
  • Strong presentation development and delivery skills.
  • Excellent written and verbal communication.
  • Ability to influence, engage, and develop direct and indirect reports.
  • Experience driving innovation and implementing scalable data and reporting solutions at enterprise scale.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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