Senior Brand Reputation Manager
Posted on 1/26/2024
INACTIVE
Yext

1,001-5,000 employees

AI search platform for companies
Company Overview
Yext's mission is to transform the enterprise with AI search. The company offers a modern, AI-powered Answers Platform that understands natural language so that when people ask questions about a business online they get direct answers – not links.
AI & Machine Learning
Data & Analytics

Company Stage

Series F

Total Funding

$117.6M

Founded

2006

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

19%

1 year growth

17%

2 year growth

15%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Management
Social Media
SEO
Marketing
Asana
CategoriesNew
Social Media
Requirements
  • Bachelor’s degree and/or 10+ years of experience working in marketing, brand, communications, or reputation management
  • Proven experience managing brand reputation across review and social media sites, including social strategy and measurement of results
  • Proficient knowledge of the review and social product landscape
  • Excellent written and verbal communication, with the ability to interact with senior members of the organization and external customers
  • Strong project management skills, with the ability to ensure project landmarks are met with partner management through ongoing communication, while fiercely prioritizing tasks
  • Self-motivated, balancing multiple projects and timelines
  • Highly collaborative and inventive work ethic, with openness to feedback and new insights
Responsibilities
  • Monitor and manage Yext’s presence on 3P review sites, including the development of a community management and feedback strategy to connect with customers
  • Manage the SEO strategy for review site content in partnership with content and product marketing to improve the overall performance of review placements
  • Develop and manage quarterly brand health reports by measuring core KPIs through sentiment analysis
  • Lead the Yext social media presence, including internal advocacy of best practices and style guide adoption
  • Develop an engagement social media strategy and content calendar designed to increase community engagement, retention, and growth
  • Develop an SOP with the paid media team for investment in sponsored posts to drive engagement and impressions on key campaigns, launches, and events
  • Develop a quarterly reporting mechanism that measures the overall impact of the engagement program on perception lift and downstream impact to pipeline
  • Work with the product and product marketing teams to understand the roadmap and opportunities for influence and partnership
  • Partner with BDR, Revenue, and Customer Experience teams to support customers where needed with expertise in social and review processes
  • Act as a thought leader on topics of reputation management, social media, and reviews, including in speaking engagements, customer meetings, and development of relevant content
Desired Qualifications
  • Proven skills with creative copywriting and developing short-form copy that is engaging and on-brand
  • Skills using Figma and ASANA
  • Experience working with B2B marketing models