Senior Brand Reputation Manager @ Yext

Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!

Yext Brand & Communications is a dynamic team of marketing and creative thought leaders dedicated to defining and elevating the global Yext brand experience through thoughtful storytelling and data-driven insights. Our team creates a compelling, cohesive, and stand-out experience for customers through investment in brand, communications, editorial, content, and creative development.

The Senior Brand Reputation Manager will be responsible for collaborating with global cross-function teams to develop and implement Yext’s online reputation management strategy, with an emphasis on customer engagement across reviews and social media channels. In addition to the daily management of Yext’s reputation, they will act as a thought leader in online reputation management and comfortably share knowledge and insights directly with customers and the broader industry.

What You’ll Do

Online Reputation Management
Monitor and manage Yext’s presence on 3P review sites, including the development of a community management and feedback strategy to connect with customers
Manage the SEO strategy for review site content in partnership with content and product marketing to improve the overall performance of review placements
Develop and manage quarterly brand health reports by measuring core KPIs through sentiment analysis
Engagement Social Media
Lead the Yext social media presence, including internal advocacy of best practices and style guide adoption
Develop an engagement social media strategy and content calendar designed to increase community engagement, retention, and growth
Develop an SOP with the paid media team for investment in sponsored posts to drive engagement and impressions on key campaigns, launches, and events.
Develop a quarterly reporting mechanism that measures the overall impact of the engagement program on perception lift and downstream impact to pipeline
Customer Relations & Thought Leadership
Work with the product and product marketing teams to understand the roadmap and opportunities for influence and partnership
Partner with BDR, Revenue, and Customer Experience teams to support customers where needed with expertise in social and review processes
Act as a thought leader on topics of reputation management, social media, and reviews, including in speaking engagements, customer meetings, and development of relevant content

What You Have

Bachelor’s degree and/or 10+ years of experience working in marketing, brand, communications, or reputation management
Proven experience managing brand reputation across review and social media sites, including social strategy and measurement of results
Proficient knowledge of the review and social product landscape
Excellent written and verbal communication, with the ability to interact with senior members of the organization and external customers
Strong project management skills, with the ability to ensure project landmarks are met with partner management through ongoing communication, while fiercely prioritizing tasks
Self-motivated, balancing multiple projects and timelines
Highly collaborative and inventive work ethic, with openness to feedback and new insights

Bonus Points

Proven skills with creative copywriting and developing short-form copy that is engaging and on-brand
Skills using Figma and ASANA
Experience working with B2B marketing models

#LI-PV1

Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.

Annual Pay Range

$104,400—$213,500 USD

Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.

Compensation Overview

What You’ll Do

What You Have

Bonus Points

6 month growth

1 year growth

2 year growth

Benefits