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HeliosX

Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLondon, UK

About the Job

Requirements

  • Extensive experience in brand marketing, digital public relations, content/search engine optimization, or a digital generalist role within a direct-to-consumer startup or scale-up.
  • Native-level German copywriting and editing skills and fluent English.
  • Hands-on content management system experience and a solid understanding of on-page search engine optimization.
  • Experience managing public relations agencies and working cross-functionally with Marketing, Product, or Medical teams.
  • Experience supporting or leading go-to-market strategies in Germany.
  • A deep understanding of the German consumer and market, with the ability to turn local insight into brand strategy.
  • A track record of writing compelling, medically compliant brand narratives that drive conversion.
  • Experience guiding copywriters or content creators and giving clear editorial feedback while remaining comfortable doing the work personally.

Responsibilities

  • Own the MedExpress brand in Germany, localizing global positioning and leading content, search engine optimization, digital public relations, partnerships, and organic social for the German market.
  • Partner with the German Copywriter to guide high-quality, conversion-focused growth and editorial content; provide final editorial review for cultural and linguistic relevance, and write high-level brand pieces or content during peak periods.
  • Own end-to-end on-page search engine optimization for Germany, optimize existing content, and develop keyword-rich blog and editorial content aligned with user intent in collaboration with the copywriter, brand team, and global search engine optimization manager.
  • Upload, format, and publish content and landing pages directly to the content management system.
  • Develop and own the German blog and on-site content calendar, ensuring content is engaging, search engine optimization-informed, and medically compliant.
  • Support development and execution of MedExpress’ German go-to-market strategy, translating global brand positioning into locally relevant launch plans.
  • Ensure localized brand activity follows brand guidelines and regulatory and medical considerations while maintaining a consistent brand voice with local nuance.
  • Review localized blog, landing page, social, public relations, and influencer content against HWG and local German regulations before publication.
  • Serve as the key brand point of contact for Germany, manage initiative timelines and deliverables, and partner with Creative and Medical to deliver assets.
  • Plan and execute digital public relations activity to build brand awareness and authority in Germany, and manage day-to-day relationships with the appointed local public relations agency, including leading weekly meetings.
  • Identify and manage local influencer and brand partnership opportunities to expand market reach.
  • Support the organic social team with German content strategy, briefing, editing, and publishing social content.

About the Company

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